
	October 30, 2008

WebTrends Open Approach Shatters Analytics Silos

Earlier this month, WebTrends issued a declaration of data independence for frustrated marketers and others whose one-size-fits-all analytics suites prevent them from getting one, collective view of their customers and data. We backed up this declaration with a new, open technology framework and standards-based solutions that make it possible to exchange data across the enterprise, free from the closed silos of these mass-market suites.

WebTrends is expanding its commitment to your success. We're not only going to deliver the industry's most powerful and flexible analytics solutions. We're increasing our support for open, industry standards to make it easier for you to connect the online and offline data throughout your enterprise. As a company, we want to ensure marketers, BI analysts, warehouse teams and others can finally get the one view.

Our new data-exchange framework includes:

	WebTrends Marketing Warehouse. This enterprise-class data platform functions as an open, standards-based hub for the analysis and storage of online and offline data. Learn more »
	WebTrends Connect. The new interface component streamlines the exchange of data into and out of WebTrends Marketing Warehouse and WebTrends Analytics, offering easy access to a variety of open, standards-based methods for data exchange, including ODBC and web services/APIs. Learn more »
	Data Scheduler. Self-service features that provide direct access to the WebTrends Marketing Warehouse database. Learn more »

Five Reasons You Can't Miss
WebTrends Connect 2008 Seminar Series

Join the hundreds of marketers across the nation who have already signed up to attend WebTrends Connect 2008. These half-day, complimentary seminars will introduce you to our new, open approach to marketing optimization through data integration.

The first WebTrends Connect 2008 seminar will be Nov. 3 in San Francisco, followed by Seattle on Nov. 5. Other cities include Atlanta, Dallas, Chicago, New York and Boston.

We realize how busy people are these days, so we're packing all of the content into three hours. In the time it would take to answer your backlog of email or slog through that mountain of reports on your desk, you can:

1.	Learn how to uncover new marketing opportunities by connecting the online and offline data scattered throughout your organization using open industry standards and the programs you already own.
2.	See how organizations are building integrated-data dashboards, scorecards and other tools using WebTrends support for open APIs - and hear from industry consultants who build enterprise-scale integrations of analytics, CRM and other data systems.
3.	Chart your course from ad hoc data integration to enterprise-wide connected data warehousing.
4.	Discover practical ways to uncover new business opportunities with current marketing systems, and increase efficiency through easier data extraction and integration.
5.	Get your digital marketing questions answered by industry experts from WebTrends and Teradata, along with Brulant and Stratigent (depending on the city) - and meet other leading marketers at these intimate seminars.

Learn more

Register

Waste-O-Meter Displays Massive Scale
of Paid-Search Waste

These days, we hear talk about millions, billions and even trillions of dollars so much that the money almost doesn't seem real. That's why we created the Waste-O-Meter. It tracks the monetary value of the paid-search advertising that large online marketers are collectively wasting by using manual or other underperforming bid-management

tools rather than WebTrends automated paid-search service. WebTrends Ad Director intelligently tests the online advertising effectiveness of millions of combinations of keywords, landing pages and ad copy, as well as optimizes spending across all of the major search networks. Experienced search marketers who have used WebTrends Ad Director saw their return on ad spend increase an average of 44 percent within 90 days.

So how much are large online marketers wasting? As much as $4.5 billion a year. The Waste-O-Meter whizzes along nonstop, adding $513,000 an hour, $12.3 million a day, $375 million a month.
See for yourself at www.waste-o-meter.com.

WebTrends launches WT.Blog!

For those who check their email around this time every month for their monthly dose of WebResults, there's now another source for the latest information about WebTrends, analytics and marketing optimization. Earlier this month, we launched WT.blog.

If you've already checked out the blog, you have read WebTrends Director of Business Development Aaron Gray's posting about the heavy buzz at eMetrics last week, Technical Consultant Gareth Hebbron's favorite parameter and CEO Alex Yoder's thoughts about openness.

"We hope to create dialogue with each and every person who cares, or is curious about WebTrends," Yoder said in his introductory post. "We're committed to the success of our customers, and helping them build best-of-breed marketing optimization solutions — even when we aren't the ones who build them. Expect to see solutions by our growing community of technology partners, along with broader industry trends."

Subscribe to the RSS feed for WT.blog

Tip Corner:
Track What People Search for on Your Website

If your website offers an on-site search box, it makes good business sense to report on the terms that customers are using to locate information and resources. Capturing these search terms with WebTrends Analytics is easier than you might think. Learn more »