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Announcing WebTrends Marketing Warehouse 3.5
Extend Visitor-Centric Insight across the Enterprise
A new version of WebTrends Marketing Warehouse debuts On Demand next month. This enterprise-scale data platform provides insight on actual visitors to your web site, rather than aggregated visitors, and eliminates the traditional barriers to data exchange between online and offline data systems. The solution's relational database collects and formats the visitor data needed to create detailed, multi-dimensional profiles of individual customers and build collective behavioral targets, based on different online and offline interactions over time and across channels.
WebResults talked with Barry Parshall, WebTrends director of product management, about how organizations can enhance their marketing efforts and gain a cross-channel perspective with WebTrends Marketing Warehouse 3.5.
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Save the Date:
WebTrends Customer Conference 2009
 Welcome to Engage 2009, next year's WebTrends customer conference, scheduled for April 6-10 at the Red Rock in Las Vegas. We're planning several days of sessions packed with practical insight, tips and instruction that will help WebTrends users of all stripes — from beginners to veterans — get more out of their analytics and digital marketing.
You'll leave Las Vegas with actionable insight
on how to:
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Stretch your tightening marketing budgets with more accurate customer targeting.
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Understand and customize analytics reports that drive web site conversions.
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Build KPI scorecards that spotlight decision-critical metrics.
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Sort through the Web 2.0 analytics "noise" and pinpoint your most valuable multimedia assets.
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Gain an enterprise-wide perspective on your customers and data by connecting online and offline marketing applications.
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These sessions will be followed by two days of hands-on training courses on our solutions.
WebTrends Blog Delivers Best Practices,
Marketing Optimization
 The new WebTrends blog is barely two months old, but it already contains a wealth of export insight and debate on topics near and dear to the hearts of WebTrends customers — from data portability/open access to online privacy. Of all the recurring topics, best practices and marketing optimization are generating the most of the content from our in-house stable of contributors.
A good example is an ongoing series called Beyond Implementation by Senior Strategic Business Analyst April Moore. As she put it in her first post, April is trying to answer the question she remembers hearing when she was a WebTrends administrator and analyst for a large company: "We've got it implemented, now what do we do with it? Can we trust the numbers? How do we manage this over the long term and make it valuable to the enterprise?" She's focusing on organizational strategy and business processes to help web analytics users get full use of WebTrends products, starting with how to capture the best data possible and ending with ways to use historical data strategically — unless readers suggest additional topics. After all, this is a blog.
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Tip Corner:
How to Measure Blog Engagement
 Want to track who's reading and leaving comments on your blog, as well as what they are talking about? WebTrends Analytics offers Consumer Generated Media tracking parameters that help you measure critical information about your blog. This kind of information can help you optimize your blog content to keep your readers engaged and encourage active commenting.
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WebTrends for
Marketing Professionals
| Atlanta, GA - January 6 |
| Chicago, IL - January 20 |
| London, UK - January 20 |
| London, UK - January 22 |
| New York, NY - February 3 |
| Toronto, ON - February 10 |
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WebTrends for Technical Professionals: Essentials
| Atlanta, GA - January 13 |
| Portland, OR - January 19 |
| London, UK - January 26 |
| Chicago, IL - January 27 |
| Toronto, ON - February 3 |
| New York, NY - February 9 |
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WebTrends for Technical Professionals: Custom Reporting
| Atlanta, GA - January 16 |
| Portland, OR - January 22 |
| London, UK - January 29 |
| Chicago, IL - January 30 |
| Toronto, ON - February 6 |
| New York, NY - February 12 |
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WebTrends Certified
Analytics Training Program
| Paris, FR - January 12 |
| Portland, OR - January 19 |
| London, UK - February 2 |
| New York, NY - February 9 |
| Chicago, IL - March 9 |
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WebTrends Certified
Analytics Exam
| Paris, FR - January 16 |
| Portland, OR - January 23 |
| London, UK - February 6 |
| New York, NY - February 13 |
| Chicago, IL - March 13 |
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We welcome your feedback and suggestions for future WebResults newsletters.
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