
		December 22, 2008

April 7-9, 2009, Las Vegas
WebTrends Engage 2009: Take Part in Our Most Interactive Customer Conference Ever

Between now and early April, we're doing everything we can to create our most relevant and interactive customer conference ever. We recently launched the WebTrends Engage 2009 site

for you and other customers to tell us what you'd like to see on the agenda and begin interacting with the presenters and other customers.

We're planning 2 1/2 days of practical learning that will help you turn your web site data into real improvements in marketing performance. Smaller, more intimate sessions, workshops and informal networking sessions will provide more personalized learning experiences and increase interaction among customers and presenters. Visit the Engage 2009 site to learn more.

Now we'd like to hear from you. If you haven't already, please visit the new blog and tell us about your recurring marketing optimization challenges and the analytics insight that drives value throughout your business. We'll listen and respond to your thoughts, and publish the full agenda in January.

Sign up before Jan. 31 and save $200 with our Early Bird special

Five Golden Rules for Online Retailers

After traditional retailers close their doors on Christmas Eve, online retailers will be watching their holiday sales continue to grow. Last year, four million shoppers in Great Britain alone made more than Ł84 million (US $125 million) in online purchases on Christmas Day, while their brick-and-mortar counterparts prepared for the post-Christmas deluge of returns and loss-leading sales.

"However, without a firm grasp on how customers are actually interacting with your web site, you could end up with a disappointing slice of the Christmas retail pie," Conrad Bennett, a senior technical director at our EMEA headquarters in London, warned online e-tailers in a recent WebTrends press release.

Conrad, who has helped some of the world's biggest retailers become successful e-tailers, put together a set of tips to help squeeze as much online business as possible out of this year's holiday shopping season. But the trips are pertinent for any time of the year.

Read Conrad's five golden rules

The Best of the WebTrends Blog

There aren't too many places online where you can learn about the difference between good and bad KPIs, how to stop spending your weekends pulling together unanticipated analytics reports and the similarities between the Nike+ sports wristband and web analytics.

These were among the topics discussed over the past month on the WebTrends blog. Here's a set of quick links to some of the most educational reading you'll find online about marketing optimization:

	A Recipe for Disaster - KPIs without a Measurement Strategy, by Brian Gallagher, a senior consultant here at WebTrends.
	Beyond Implementation: Managing Analytics as a Service, by April Moore, a WebTrends senior strategic business analyst.
	Guest Blogger: Duplicate Content Delivery and Search Engine Optimization (SEO), by SEO pioneer and expert Shari Thurow, a guest blogger.
	The Real Value of Analytics Training, by Sandra Elliott, a WebTrends training and development specialist.
	Running with Data: How Data Can Motivate, by David Stewart, a WebTrends senior user experience designer

Tip Corner:
Understanding Average Visit Duration

The average amount of time visitors spend on your web site gives you a far better picture of online engagement than visits or page views alone. You can find the Average Visit Duration for your web site in the Visitor Summary table of the Overview Dashboard in your WebTrends Analytics.

Learn More about Average Visit Duration