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Webtrends for Microsoft SharePoint

Mon, 28 Dec 2009 08:57:35 GMT

Overview

Microsoft Office SharePoint Services 2007 (MOSS) is an integrated platform designed to enhance communication and collaboration across your organization, and Webtrends for SharePoint can help you monitor its effectiveness and adoption. This integration offering allows you to:

Effectively understand your organization's communication collaboration platform usage.
Pinpoint areas for optimization, from system navigation and usability to content effectiveness and onsite search behavior.
Facilitate collaboration and optimize communications.

This cost-effective, easy-to-implement solution will improve the return organizations demand from the MOSS collaboration platform. Download the brief to learn more about the integration between Webtrends and Microsoft SharePoint.

Download the Webtrends for Microsoft SharePoint Brief

Using Web Analytics with Microsoft Silverlight

Mon, 28 Dec 2009 08:57:39 GMT

Overview

Webtrends Marketing Lab™ and Microsoft Silverlight™ make a valuable combination for measuring the effectiveness of Web 2.0 technologies. When you analyze the performance of Rich Internet Applications (RIAs) and media players created with Microsoft Silverlight with the powerful behavioral data and online usage insight you gain through Webtrends Marketing Lab 2, it helps you measure how web sites and marketing campaigns perform against your business goals. Because Webtrends Marketing Lab 2 uses JavaScript page tags to measure online behavior, it's easy to integrate with Silverlight's JavaScript programming model. Download the white paper to learn more about the integration between Webtrends Marketing Lab 2 and Microsoft Silverlight.

Download the Using Web Analytics with Microsoft Silverlight Guide

Customers in Control Business Brief

Mon, 28 Dec 2009 08:57:42 GMT

Overview

According to the latest research, people are bombarded with more than 3000 messages every day, and more than 80% of them trust word-of-mouth more than any other resource. Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer's control. With brands in the hands of consumers, organizations must approach customer engagement and acquisition in a whole new way.

Marketing professionals are being forced into in a new era of marketing communications, that of crowds talking to crowds about products, services and brands. Technology has enabled the transformation from One-to-Many (1:N) marketing to Many-to-Many (N:N) within the past ten years. Today, marketers and their IT partners are grappling with the tools to analyze, measure and react in this brave new consumer-driven world of marketing communications.

The traditional Four P's of marketing (Product, Price, Place and Promotion) are transforming into the Four R's of marketing communications (Reveal, Reward, Respect and Retain). Webtrends has caught on quickly, and is leading the development of a marketing platform that turns data into information and insight for marketers to use accordingly.

When Customers Take Control: The Rise of Relationship Marketing can help you make connections with your customers. Download it now and find out how you can use in-depth marketing intelligence to build trust, loyalty and long-term engagement.

About the Author
Janet Lee Johnson is a marketing consultant who works with technology companies to develop engagement marketing strategies. Learn more at www.ojohnsonpartners.com.

Cost: Free
Pages: 6

Download the Customers in Control Business Brief

Web Analytics Traffic Metrics Best Practices for Government Agencies

Mon, 28 Dec 2009 08:57:49 GMT

Overview

Recent media confusion over the proper use of cookies on federal government agency web sites has heightened the need for all organizations to understand the definitions and technology behind web analytic solutions in order to properly assess your web analytics and privacy strategies. It's important to note that this is not a vendor-specific issue, as the principles here apply to the technology rather than one vendor's approach.

Webtrends web analytics solutions offer customers a broad range of alternatives ranging from using no cookies, using session-based cookies, using session parameters or using persistent cookies. We also offer first-party cookies for both software and hosted solutions ensuring that our customers have the most accurate and privacy-conscious method to track visit or visitor behavior, which has since become the recommended best practice industry-wide.

Read this business brief to learn more about the many options available to government agencies and other organizations for accurately measuring traffic and other key metrics on your site.

Download the Traffic Metrics Best Practices

New Brief for Search Marketers: Building a Solid Conversion Path by Profitably Scaling Online Advertising

Mon, 28 Dec 2009 08:57:52 GMT

Overview

When it comes to optimizing your paid search marketing, it's easy to lose sight of the ultimate business goal when you focus too closely on interim metrics. True pay-per-click optimization is portfolio-based—it's about the results of your entire marketing mix over time, not just the performance of a single campaign element. Learn how to use a strong analytics foundation to profitably scale your marketing budget and make sure your customers keep coming back—and converting.

Learn how to:

Profitably scale your online search marketing efforts by tracking the variables that influence purchase decisions.
Minimize your cost by eliminating search engine marketing programs that fail to drive new customers, without leaving gaps in the buying process.
Determine which display ads are driving revenue-not just the last one clicked on before conversion.

Download the New Brief for Search Marketers

Sell More, Pay Less: Drive Conversions with Unrelated Keywords

Mon, 28 Dec 2009 08:57:55 GMT

Overview

How do you know what product sales are driven from which keywords within your paid search efforts? Which keywords are driving the most profitable traffic? Are you doing everything to maximize your paid search ROI? A common perception within the online advertising community is that a successful ad sells product it was intended to sell. Surprisingly, that is not always the case. In reality, online conversions often originate from traffic generated by keywords that are entirely unrelated to the items eventually purchased. Read on and find out for yourself.

Download the Unrelated Keywords Guide

Best Practices for Relationship Marketing

Mon, 28 Dec 2009 08:57:58 GMT

Overview

According to a recent Forrester Report, consumers spend 34% of their media time online. Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to relationship marketing in order to develop more creative, innovative and cost-effective strategies for retaining and building loyalty with their customers.

Discover how your organization can move beyond traditional marketing and leverage the loyalty-creating power of customer relationships.

Download the Best Practices for Relationship Marketing

Top 5 FAQs about KPIs

Mon, 28 Dec 2009 08:58:03 GMT

Overview

Key Performance Indicators are the five or 10 metrics that reflect the performance of the drivers your business—or more accurately, the drivers that the business influence. These are the key metrics that everyone in your organization should be able to use to measure their success.

Find out everything you need to know about KPIs in order to get started down the road to KPI success, including developing a KPI dashboard for your organization. Plus, learn the key indicators to track for Web 2.0 such as RIA, RSS, online video, and photo slideshows. It’s all here in this handy FAQ.

Engagement Marketing Guide

Mon, 28 Dec 2009 08:58:06 GMT

Overview

Does it make sense to cash in on mobile marketing mania? Did online video kill the radio spot? Look around you... chances are good there's a portable music player, a phone, a PDA and a computer, all within reach. There's a reason why marketers are willing to do just about anything to cut through the clutter and engage people on their terms.

Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices will give you an in-depth understanding of Web 2.0 marketing opportunities and provide best practices for measuring your success. We've teamed with content partner eMarketer to help you find solutions to many of the challenges marketers face every day.

How to leverage user-generated content to build brand loyalty
Reaching consumers wherever they are through mobile marketing strategies
Using social networks to create new advertising opportunities
Continually driving customer engagement through rich, interactive experiences
Tracking the engagement value of online photo slideshows, videos, and streaming media
Leveraging viral marketing techniques to turn occasional visitors into brand evangelists

Plus, learn which Web 2.0 technologies and consumer generated media trends are the ones for web marketers to watch in the future.

Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close

Mon, 28 Dec 2009 08:58:10 GMT

Overview

Web 2.0 technologies can be flashy and exciting, but simply adopting them on your web site doesn't guarantee a more effective user experience.

Learn what you need to know about interactive Web 2.0 technologies in Part 1:

Key Performance Indicators (KPIs) for measuring and optimizing for online success
Tips you need to provide a better user experience via Rich Internet Applications (RIA)
How to extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS)

Interested in learning more about leveraging the power of Web 2.0? Check out Measuring Web 2.0 Technologies, Part 2: Broadcast Media Up Close.

Measuring Web 2.0 Technologies, Part 2: Broadcast Media

Mon, 28 Dec 2009 08:58:14 GMT

Overview

Use Web 2.0 technologies to improve your online visitor experience and reach your customers in new ways—and increase conversion.

Learn what you need to know about multimedia Web 2.0 technologies in Part 2:

Key Performance Indicators (KPIs) for measuring and optimizing for online success
Tips for getting the most out of steaming media, mobile media and podcasts to provide engaging user experiences
How to drive customer engagement and build brand loyalty by leveraging best practices for measuring and optimizing broadcast media

Interested in learning more about leveraging the power of Web 2.0? Check out Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close.