Webtrends Webcasts RSS Feed

Webtrends Analytics 9 On Premises – What's New Webinar

Tue, 20 Jul 2010 15:35:48 GMT

Email Retargeting for Geniuses and Neophytes

Wed, 16 Jun 2010 16:59:17 GMT

The New Language of Marketing: From the Four P's to the Four R's

Mon, 10 Aug 2009 23:56:18 GMT

The Four P's of push marketing (Product, Price, Place and Promotion) were used to move people through the buying cycle of Awareness, Interest, Desire, and Action. Targeting customers en mass, through magazines, television, radio was the one-to-many marketing model (1:N).

But now that consumers are listening to each other (not to marketers) and are getting bombarded with too many messages to make sense of it all, marketing is transforming from the traditional Four P's of push marketing to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain).

Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.

Custom Report Drilldowns

Fri, 07 May 2010 16:53:46 GMT

Learn to build custom drilldowns and dimensional reports, the difference between these two reports, and when to use them. View it on-demand

Tagging 101

Fri, 06 Nov 2009 16:47:37 GMT

A Complete Walkthrough of Multivariate Testing

Tue, 23 Mar 2010 14:26:42 GMT

A Deeper Dive into Site Optimization and How it Works

Fri, 22 Jan 2010 11:18:13 GMT

Bid Optimization: The Why's and the How's

Mon, 07 Jun 2010 10:36:20 GMT

Choosing Video Metrics & Social Network Share Reporting

Fri, 06 Nov 2009 16:55:41 GMT

How to Segment Your Customers and Target Their Needs

Wed, 23 Jun 2010 13:39:45 GMT

Leveraging the WebSphere Integration with Webtrends Analytics

Mon, 29 Mar 2010 10:53:47 GMT

Link Tracking Basics

Mon, 04 Jan 2010 16:56:15 GMT

Report Interpretation 101—Jan. 20, 10am PST

Thu, 21 Jan 2010 13:13:43 GMT

Intro to Webtrends Open API

Fri, 06 Nov 2009 16:48:25 GMT

Technical Support Town Hall Forum

Wed, 30 Jun 2010 11:57:48 GMT

Using Webtrends for Site Redesign

Fri, 06 Nov 2009 16:48:36 GMT

Flash Tracking Basics

Fri, 06 Nov 2009 16:48:45 GMT

5 Steps to Effective Paid Search Campaigns

Fri, 06 Nov 2009 16:48:57 GMT

Data Visualization and Extraction

Fri, 06 Nov 2009 16:49:07 GMT

Turbo Charging Your Web 2.0 Strategies

Mon, 10 Aug 2009 23:30:46 GMT

New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them?

This webcast will give you an overview of best practices for measuring and optimizing Web 2.0 and consumer-generated content strategies. Get a definition of Web 2.0 technologies including Rich Internet Applications (RIA) such as AJAX and Flash, as well as broadcast media like streaming media, RSS and Mobile/SMS. Learn about the value of consumer-generated media (CGM) such as consumer reviews, wikis, blogs, and forum participation when it comes to building brand engagement. And see real-world examples of how Webtrends customers are getting the most out of Web 2.0 marketing strategies.

Proving and Improving the Performance of Your Online Marketing Programs

Mon, 10 Aug 2009 23:34:15 GMT

Marketers need a standardized performance measurement framework to help them justify online advertising expenses and continuously improve their results. Learn how to use marketing performance data to gain insight into the effectiveness of your marketing, identify opportunities for improvement, and demonstrate the success of your advertising strategies.

What you'll learn:

How to develop a framework for measuring advertising performance using Webtrends Campaign reporting
Best practices for measuring success beyond the initial click-through
The importance of accuracy in determining unique visitors
How to identify opportunities for optimizing marketing spend

Take 10 on Travel: How to Build Customer Loyalty through Web Analytics

Mon, 10 Aug 2009 23:35:07 GMT

There's no doubt that today's online travel industry is competitive. According to TIA, approximately 101 million travelers are already on the internet and a majority of them are looking at a variety of online resources when researching, planning and booking trips. So how can your organization survive in this competitive landscape? How can you build relationships with your customers to build loyalty and improve your business? Watch the Take 10 for Travel to find answers to these questions and more.

Take 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion

Mon, 10 Aug 2009 23:49:32 GMT

How can you determine which marketing programs and online services are delivering the highest ROI? How do you increase the lifetime value of customers? How can you ensure privacy and security while continuing to improve your conversion goals? Watch the Financial Services Take 10 to find answers to these questions and more.