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Ze Frank Signs On to Host Webtrends Engage 2011 in San Francisco

Wed, 28 Jul 2010 00:00:00 GMT

Portland, OR, – July 28, 2010 – Webtrends, an enterprise customer intelligence company, today unveiled Ze Frank as the host for Webtrends Engage 2011. This annual customer event will take place in San Francisco, CA from February 28 – March 3, 2011 at the Union Square Hilton, and is slated to be the company's biggest, most insightful conference to date.

Engage 2011 is a unique event, bringing together some of the industry's leading online marketing thinkers and practitioners so they can share experiences and best practices to further advance their pursuit of "the next best thing" in digital marketing. This conference is specifically geared toward organizations using Webtrends to solve their marketing optimization needs and to broaden their knowledge, networks and skill sets.

Ze Frank, himself a pioneer in the digital world, will be the host of Engage 2011 – providing his own perspective on conference discussions and topics while performing as master of ceremonies. In 2002, Frank won a Webby Award for Best Personal Website, and in 2005, was featured in Time Magazine's, "50 Coolest Websites." Also a seasoned presenter, Frank has previously spoken at the Gel conference and TED conferences, and has also served as an adjunct professor at ITP/NYU, Parsons School of Design and SUNY Purchase. Frank's online presence crosses multiple digital channels, including Facebook, YouTube, Twitter and more, and he continually pushes the envelope to experiment with different platforms and how they impact the world today.

"Ze Frank's engagement and experimentation in the digital space makes him the perfect host for Engage 2011," said Alex Yoder, CEO at Webtrends. "Customers turn to Webtrends to help them understand the interaction and engagement across these disparate digital channels, and Engage 2011 will provide a forum for further discussion and consideration of these very topics. We're looking forward to next year’s event and are thrilled to have Ze Frank on board to help us take Engage 2011 to the next level."

For continual updates on Webtrends Engage 2011, please visit the event website.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Releases Optimize Profile Enhanced Targeting

Tue, 27 Jul 2010 00:00:00 GMT

Portland, OR, – July 27, 2010 – Webtrends, an enterprise customer intelligence company, today announced the full availability of Optimize Profile Enhanced Targeting.

Combining the precision of Webtrends Optimize targeting and rich profile-based segmentation of Webtrends Segments, Optimize Profile Enhanced Targeting is the first joint product solution from Webtrends that provides marketers with the ability to deliver a personalized web experience based on past behavior to visitors on their websites.

Organizations are increasingly looking for ways to make their marketing efforts more effective and relevant with prospects and customers, and onsite marketing presents a huge area of opportunity to marketers. To date, marketers have focused the vast majority of their optimization efforts on offsite marketing activities. With Optimize Profile Enhanced Targeting, historical visitor segments are captured, explored and defined and through seamless, one-click integration, imported into Optimize where the segments are associated with content to target to specific high-value segments with the most relevant content and offers. This integration enables a marketer to define, evolve and reuse segments across multiple optimization tactics over time.

"We are delivering profile-based onsite targeting today with the convergence of in-session segmentation and the multivariate testing and behavioral targeting techniques of optimization," said Casey Carey, vice president product, Webtrends. "Webtrends customers pushing the envelope on how to use our products have acknowledged that profile based onsite targeting presents a great opportunity to maximize relevance, increase conversion rates, and ultimately see a significant return on their marketing investments."

According to a recent eMarketer report, digital advertising is projected to grow 10.8% in 2010 to $25.1 billion, reinforcing the need for marketers to focus on their key properties and target relevant content to site visitors. Optimize Profile Enhanced Targeting will help marketers maximize conversion rates by ensuring that optimized content is targeted to defined sets of user segments.

"One of the most effective things marketers can do is to target customers based on segmentation that includes deep profiles of visitor insights based on actual behaviors or actions over time, and across multiple online and offline channels," said John Lovett, lead analytics analyst with Web Analytics Demystified. "There is a big opportunity for marketers to adopt more onsite targeting using historical profiles and data."

Ideal uses of this solution include:

Cross-selling/marketing products and services to your high-value customers, for example an insurance company cross selling an auto policy to a life policy holder.
Providing real-time offers to incent your best customers to take action now, for example an additional loyalty discount.
Maximizing your lead qualification processes so that your sales team gets the highest value leads first, for example a car manufacturer that targets highly engaged visitors with regional test drive or car launch events.

Optimize Profile Enhanced Targeting Webinar
Webtrends will host a webinar on understanding Optimize Profile Enhanced Targeting on August 5th at 11:00 a.m. PT / 2:00 p.m. ET. For more information or to attend the webinar, please register here.

If you are interested in seeing more about how you can increase engagement with behavioral data to fuel targeting, please see this video.

Webtrends Earns Recognition as an AlwaysOn Global 250 Winner

Mon, 26 Jul 2010 00:00:00 GMT

Webtrends Earns Recognition as an AlwaysOn Global 250 Winner AlwaysOn Selects Webtrends for Technology Innovation

Portland, OR – July 26, 2010 – Webtrends, an enterprise customer intelligence company, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. Webtrends was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Webtrends and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s eighth annual Summit at Stanford on July 27th, 2010, at the Frances C. Arrillaga Alumni Center at Stanford University in Palo Alto, CA. This two-and-a-half-day executive gathering highlights the significant economic, political and commercial trends affecting global technology industries. Summit at Stanford’s goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.

"After examining the companies that are on the AO Global 250 list, it’s obvious that innovation is not only alive and well in the Global Silicon Valley, it’s accelerating in economic power and scope,” said Tony Perkins, founder and editor of AlwaysOn. “The companies certainly represent some of the highest-growth opportunities in the private company marketplace."

The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

"Earning recognition from AlwaysOn as one of the Global 250 further validates our leadership across the customer intelligence space," noted Alex Yoder, CEO at Webtrends. "Winners were measured against specific criteria, and our continued innovation, persistent growth, corporate voice and value to customers solidified our position on this list, distinguishing Webtrends as one of the top technology companies worldwide."

Webtrends technology enables web-smart organizations to optimize their digital marketing programs - from visitor acquisition to customer retention. Social media and mobile measurement, paid-search optimization, and online and offline data silo connection are among the capabilities that Webtrends offers, ultimately helping turn raw data into customer understanding and business opportunity.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continues to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Webtrends Launches Digital Marketing Incubator Program

Thu, 24 Jun 2010 00:00:00 GMT

Portland, OR., – June 24, 2010 – Webtrends, an enterprise customer intelligence company, today announced the launch of 101 Degrees, a digital marketing and technology incubator that will support the growth and well being of early stage Portland-based digital marketing companies.

"Portland has an extremely vibrant digital marketing community that is widely recognized as creative trail blazers," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "The incubator program that Webtrends has created will provide active members of this community with facilities, access to the Webtrends product platform and the ability to collaborate on any number of projects that interest the digital marketing community. This is our responsibility, and we are ecstatic to participate."

Webtrends has worked to create a complete package of benefits to help incubate creative companies across the intersection of digital, creative and marketing and has been actively engaged with a number of companies to launch the effort.

"Switchyard Creative has seen the benefits of launching through the Webtrends Incubator first hand," said Thomas King, principal and co-founder of Switchyard Creative, a Portland-based strategic digital marketing agency. "Joining 101 Degrees has given us the time and space required to concentrate on building our business, helping us to transition from a distributed team into an efficient company. We've also learned a great deal from the Agency Program training, not to mention the everyday conversations with Webtrends employees and other 101 Degrees agencies."

The core of 101 Degrees was born from the Webtrends Agency Program, which was developed by James McDermott, vice president, partnerships. "We saw an opportunity to take the infrastructure Webtrends had built in support of the biggest digital agencies in the world, and make it available to some of the most inventive start-ups in Portland," said McDermott. "The combination of our Agency Program and local outreach spearheaded by our Vice President of Marketing Jascha Kaykas-Wolff, making office space available to local technology and digital marketing groups, were the two critical ingredients that spurred this investment."

"The Webtrends 101 Degrees incubator is a wonderful fit to the overall Economic Development Strategy the City of Portland adopted in July of 2009," said Gerald Baugh, Portland Development Commissioner, Business and Industry Manager. "Under the strategy, software was called out as one of four industry clusters the city will pursue to promote job growth in the Portland Region. This incubator is also a great compliment to the Entrepreneurial Strategy of PDC for assisting the development and growth of small and emerging software companies. PDC looks forward to working with Webtrends on the introduction and implementation of this important new asset to the local business landscape."

Requirements for admission to the Portland Digital Marketing Incubator program are:

The digital marketing company must be based in Portland, Oregon.
The digital marketing company must have more than one, and less than five people.
The company must focus squarely on digital marketing.

Benefits for incubator companies will include:

Facilities (space, cubes, phones, wifi, conference rooms, meeting space, etc)
Premier Agency Program Membership (Webtrends training)
Access to the most advanced customer intelligence solution on the market: The Webtrends platform
Invitations to Webtrends Developer Days & Engage Conferences
Opportunity to interact with some of the hottest digital marketing startups (Fight, Switch Yard, Marketing Intelligence) and work with Webtrends on project

How To Submit:
Those interested in participating in the incubator program and taking up residency at Webtrends can apply at http://101.webtrends.com. The submission will be reviewed by Webtrends and Thomas King, Founder of Switchyard Creative 101's resident host.

Webtrends Helps The Associated Press Keep Soccer Fans Connected Through Mobile Application

Mon, 14 Jun 2010 00:00:00 GMT

Portland, OR., - June 14, 2010 - Webtrends, an enterprise customer intelligence company, today announced it will provide the analytics and measurement behind the newly launched World Cup mobile application and mobile website (m.apsports.com) by The Associated Press, called AP 2010 World Cup Coverage. As the world kicks off the FIFA 2010 World Cup, AP will keep soccer fans connected to the games through its own mobile applications and optimized mobile website.

"We want fans that use our mobile applications to have access to information about the games whenever, and wherever they want," said Jeffrey Litvack, AP's general manager of global product development. "With the help of Webtrends, we are provided relevant insight into how the applications are being used. This will help us understand adoption and allow us to measure our usage goals, and what we expect from similar applications. Measurement is an important piece of the experience."

The AP 2010 World Cup Coverage free app and web launcher is available for download at http://getapmobile.com/worldcup/ from multiple app stores, including iTunes, Ovi by Nokia, BlackBerry App World, and Android Market. The application is designed to enhance the FIFA World Cup experience for fans eager to stay abreast of the action regardless of their geography, language or mobile platform. Features include multiple language settings for English, Spanish, French and Portuguese as well as customizable skins for all 32 countries participating in the tournament, enabling users to follow their favorite team throughout the month-long event.

AP also uses Webtrends as a platform to quantify and ultimately optimize how its other digital channels are performing (e.g. online images, videos, content, etc.)

"Webtrends is helping The Associated Press set up a framework to enhance its use of mobile analytics in the day-to-day operations of the 2010 World Cup," said Casey Carey, vice president of Product, Webtrends. "The Associated Press is a great example of a customer choosing Webtrends because we have the industry's most powerful and comprehensive solution for assessing how its digital channels are performing, such as online images, videos, and content, in both mobile and the fixed web."

For more information on how companies use Webtrends Mobile Analytics, please visit the Webtrends.com Solutions page.

Now Showing at Cineworld: Facebook Share Measurement Insight Directed by Webtrends

Tue, 25 May 2010 00:00:00 GMT

Portland, OR., - May 25, 2010 - Cineworld, the UK's second largest multiplex cinema chain, is working with customer intelligence specialist Webtrends to gain unique insight into the performance of its Facebook marketing investments, identifying which of its "likers" using its Facebook Share application are the most influential.

Facebook's popularity is well documented with over 400 million users spending an average of almost an hour per day on the site. Tapping into this huge opportunity, Cineworld launched a dedicated Facebook Share application allowing users to easily share cinema and film content with their online network of friends. Webtrends is working with Cineworld to deliver key insight into usage of the application, enabling Cineworld to measure ROI.

"We work with Webtrends to provide performance indicators across all our platforms, including the website, mobile and now Facebook Share," comments Farid Sehad, Channel Marketing Executive, Cineworld. "Now that we have that view, we can compare our investment in Facebook with other digital channels, helping us to decide which platform will be most appropriate for the promotion of particular films. This allows us to modify the application, providing a better experience for our likers overall."

Cineworld's Facebook page has more than 25,000 likers that come together to discuss movies, view trailers and see what is currently playing. The Facebook Share application was tagged and tracked by Webtrends, providing Cineworld with a view of exactly who is going to see what film. This identifies which films are gaining the most exposure within social media discussions, whether they are a Cineworld liker or a general Facebook user.

"The campaign micro-site has taken a back-seat to investments in Facebook fan pages. A Facebook page is simple to create and launch, making it a no-brainer for businesses that want to reach a mass audience via the world's most popular, and rapidly growing, digital channel," commented Jascha Kaykas-Wolff, vice president of Marketing, Webtrends. "But without the ability to measure their investments and compare them like for like with other digital channels, businesses like Cineworld would be marketing blindly. With Webtrends, Cineworld can now comprehensively measure Facebook beyond the application level, and can include the results alongside other Key Performance Indicators measured across the business."

Webtrends also provides insight into traffic driven to the page from Twitter. As Cineworld anticipates an announcement from Twitter regarding an API that will allow a similar process to the Facebook Share to occur via the micro-blogging platform, Twitter is a potential future focus for Cineworld.

Warren Kerrigan, CTO of Can Factory – the developers behind Cineworld.co.uk who have also developed the Facebook application – comments, "The main advantage of this integration is the constant exposure Facebook users will get when their friends use the site to book tickets, rate films or even arrange cinema trips."

About Cineworld
Cineworld Group was founded in 1995 by the current senior management team and is now one of the leading cinema groups in the UK. The Group operates 77 sites of which 72 are multiplex sites. Cineworld's portfolio includes five out of the ten highest grossing cinemas in the UK and Ireland including the number one and two (Glasgow and Dublin). In 2007 Cineworld successfully floated on the London Stock Exchange.

For more information and cinema information please visit, www.cineworld.com.

3M Taps Webtrends to Validate Facebook Marketing Initiatives

Tue, 18 May 2010 00:00:00 GMT

Portland, OR., – May 18, 2010 – As the world's most-visited site and fastest-growing social network, Facebook serves as a prime location for today's digital marketing campaigns. Marketers must, however, show measureable results from their Facebook investments to illustrate the true value of their efforts. To that end, Webtrends, an enterprise customer intelligence company, today announced that 3M has tapped Webtrends Facebook Analytics for tracking and measurement analytics across their Post-it Facebook page.

Celebrating 30 years of "Keeping it Simple," 3M™ Post-it® Notes are a necessity within businesses and households, have inspired numerous creative minds and are now indispensable on computer desktops worldwide. To connect with dedicated Post-it followers, 3M leverages Facebook to: share product information, news and uses; announce giveaways, contests and games; post videos and photos; and link directly to the Post-it Twitter feed.

"We currently have over 30,000 likers on our Facebook page, and we want better visibility into how this social network truly impacts our brand. Additionally, we hope to improve our customer engagement and continually broaden our reach," noted Amy Lamparske, Global Social Media Strategy and Operations Leader at 3M. “To do that, we need a deeper understanding of our liker base, which Webtrends can provide. Facebook Analytics offers unprecedented visibility into the activities of our Facebook followers, and their dedicated team of experts is truly committed to helping us meet our measurement goals within the greater context of our digital marketing program."

With Facebook Analytics, 3M will be able to track and measure custom tabs and applications, Flashbook animations, ads, pop-ups, links, content sharing and more. The detail that Webtrends can provide surrounding visitor interactions will help 3M identify and improve popular content while providing deeper insight into conversion-related activities.

"This is an exciting time for marketers, as platforms like Facebook provide endless opportunities to connect with the community that relates to our brands," said Jascha Kaykas-Wolff, vice president of Marketing at Webtrends. "3M is an innovator on Facebook and we are thrilled to support them with unmatched insights helping maximize the investments they make by marketing on Facebook."

For more information, please visit Webtrends Facebook Analytics.

About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3m.com.

3M and Post-it are trademarks of 3M Company.

Webtrends Introduces Analytics for Microsoft SharePoint 2010

Tue, 18 May 2010 00:00:00 GMT

Portland, OR., – May 18, 2010 – Webtrends, an enterprise customer intelligence company, today announced its support for the Microsoft 2010 US Launch Series for Sharepoint 2010 with the availability of Webtrends Analytics for Microsoft SharePoint 2010.

Featured in the SharePoint 2010 Solution Gallery, Webtrends Analytics for Microsoft SharePoint 2010 measures visitor behavior, content engagement, navigation and usability for organizations using Microsoft® SharePoint® 2010. With this data, companies can optimize the content, design and social community features available to employees, partners and customers.

"Collaboration and communication is essential for business efficiency, execution and success," said James McDermott, vice president of Partnerships at Webtrends. "As a result, Microsoft SharePoint is a critical piece of infrastructure and organizations need to understand which areas are working and adding value and which require refinement. Analytics for Microsoft SharePoint 2010 provides intelligent information that enables customers to tailor the solution to better meet employee, partner and customer needs and improve productivity, business intelligence and the bottom line."

Analytics for SharePoint 2010 builds on the industry leadership developed through hundreds of existing integrations with Microsoft SharePoint 2007, and provides in-depth measurement and comprehensive reporting. With Analytics for SharePoint 2010, organizations can understand visitor-centric insights into use of their Microsoft SharePoint environments, including usage of specific web templates, collaborative document creation, paths and breadcrumbs, scenario completion, search relevance and more.

"As a global enterprise, communication, content management and collaboration across our disparate offices and employees are essential to our business continuance and growth," said Brian Kasic of Ball Corporation. "Webtrends has provided us with comprehensive reporting and measurement capabilities to optimize our Microsoft SharePoint 2007 infrastructure. As we migrate to Microsoft SharePoint 2010, we will look to Webtrends to help us grow our engagement, improve content presentation and utilization and increase our return on investment."

For more information on Webtrends Analytics for Microsoft SharePoint 2010 and how it can help you, please visit Webtrends Open Exchange.

About Open Exchange
Through Open Exchange technology partners, service providers, and customers have easy access to best practices, guides, and "plug-ins" to get the most of Webtrends solutions. The differentiation of the Webtrends approach is within the partner network: rather than dictating one-way outbound communication to hundreds of partners, Webtrends focuses on establishing high-value, tight integrations with a handful of partners in each key category within a marketer's ecosystem.

Webtrends Simplifies Behavioral Email Retargeting

Tue, 27 Apr 2010 00:00:00 GMT

Portland, OR., - April 27, 2010 - Webtrends, an enterprise customer intelligence company, today announced the extension of behavioral email retargeting to a broader audience than ever before with the availability of Webtrends Email Exchange. While most email marketing campaigns rely on some form of segmentation, few fully leverage Web-based behavior due to the time and cost involved. Email Exchange simplifies visitor-level segmentation and automates dynamic retargeting, enabling more marketers to segment customers based on Web activity and ultimately increase campaign performance.

Previously, behavioral email retargeting required access to advanced, expensive database solutions. With Email Exchange, analytics users can now extract visitor data for key segments from Webtrends Analytics and retarget offers against product views, content views, cart abandons, scenarios completed, search phrases or other defined parameters. Additionally, customers can extend these new capabilities to Webtrends Segments for Visitor Data Mart, enabling more advanced, dynamic, segmentation and powering an even more targeted experience.

"Built on Webtrends open architecture, Webtrends Email Exchange integrates with the industry's leading email providers - including Epsilon, ExactTarget, Responsys, Silverpop and Yesmail," noted James McDermott, vice president of Partnerships. "This announcement further validates the value our close partnerships deliver to customers through the Open Exchange. As this program continues to evolve, we will collaborate with our partners to deliver additional solutions, improving the performance of the marketing campaigns of our mutual customers."

Motorcycle Superstore tested the performance of Email Exchange by adding a "Your Picks" section to its standard weekly email, in which four customized product recommendations were included. By integrating Email Exchange with ExactTarget Dynamic Retargeting, recommendations were automatically generated based on products customers had previously viewed, abandoned or purchased.

"When we launched the 'Your Picks' one-to-one email merchandising integration in September of '09, the results exceeded our expectations," said Erick Barney, vice president of Marketing at Motorcycle Superstore. "We assumed there would be a certain level of impulsive response to merchandising products related to an individual's behavior, but we were shocked to experience over 4,000% improvement in use of merchandising space when A/B testing dynamic to default products. With an average overall revenue lift of 25% on emails containing the dynamic feature, we're highly motivated to expand our use of the integrated solution to further leverage actionable data."

Webtrends Email Exchange Webinar: To learn more about Email Exchange, please register for our upcoming webinar, here. The webinar will be broadcast on Wednesday, May 12th, at 1:00pm EDT / 10:00am PDT.

For additional information on behavioral retargeting with Email Exchange, please visit our solutions page here.

Webtrends Adds Innovative Segmentation Capabilities To Webtrends Visitor Data Mart

Tue, 06 Apr 2010 00:00:00 GMT

Portland, OR, – April 6, 2010 – Webtrends, an enterprise customer intelligence company, today announced the addition of full segmentation capabilities to its Webtrends Visitor Data Mart product. Webtrends Segments is an add-on to Webtrends Visitor Data Mart and enables marketers to profile individual customers harnessing the power of one-to-one customer intelligence, improve conversion rates and marketing campaign effectiveness.

Webtrends has produced a short, 90-second video detailing how Webtrends Segments for Visitor Data Mart works, here.

As companies mature and realize the importance of understanding the behavior of their customers and prospects, they look for solutions with robust individual-level data in each digital channel. They also look for tools that can easily be integrated with other channels to help drive business action.

"For brands that need to segment their customers and prospects and create a well-defined definition of their customers, Webtrends Segments promises to provide powerful capabilities to drive more effective targeting and re-marketing campaigns," said Tom Butkevich, senior consultant, e-Business projects, MetLife. "The visual aspect of this product shows that Webtrends is following through on its promise to provide intuitive solutions to the market that can be leveraged by many different users throughout the analytics chain."

Why Webtrends Visitor Data Mart

The mass audience that visits a marketer's web site is comprised of individuals. Understanding the habits, behaviors and preferences of these individuals is as essential to a company's marketing and business success as the aggregate trends of traditional analytics.

With Webtrends Visitor Data Mart, you can isolate individuals and their actions, and uncover the one-to-one insight to accurately target your online and offline marketing programs and turn the black-and-white customer profiles in your enterprise data warehouse into full-color portraits.

"The ultimate goal for marketers is to find the right customer segments and communicate with them effectively. Our customers today want to do this segmenting across all of their digital channels with deep customer behavior, not simply aggregate trends. Webtrends is the only company that provides a solution for this problem," said Alex Yoder, CEO, Webtrends. "Webtrends Segments, which sits on top of Visitor Data Mart, is an incredibly easy-to-use and intuitive interface that allows for defining simple and complex segments, discovering new segments through visual ad-hoc analysis and then easily pushing those customers into your action systems such as CRM, e-mail, on-site targeting, data warehouse, or any application of choice."

Webtrends Segments Webinar: If you are interested in learning more about Webtrends Segments for Visitor Data Mart, you can register for our upcoming webinar, here. The webinar will be broadcast on Wednesday, April 21st, at 1:00pm EDT / 10:00am PDT.

If you are interested in seeing more about how you can segment visitors using Webtrends Visitor Data Mart, please visit our solutions page here.

Additional Product Updates In The Spring 2010 Product Release:

Marketing is undergoing a major transformation as more digital innovations and channels emerge. With our Spring 2010 release, Webtrends continues efforts to help marketing organizations broaden their ability to have more relevant interactions with their customers across many channels. In addition to the new Segment capabilities of Webtrends Visitor Data Mart, the Spring 2010 product release includes updates in Analytics in the following areas:

SDKs for Webtrends Mobile Analytics: provides marketers with mobile application tracking to make the integration of mobile tracking into native mobile applications easy.
Customizable traffic source reports: identify what sources are driving traffic to a web site with the ability to customize traffic source values such as social media, Facebook and mobile web sites.
Custom Reporting: offers administrators enhanced custom reporting capabilities with increased report measures, while developers will now have access to a new version of the Webtrends Data Extraction API.

Webtrends Adds To Its Growing List of Facebook Analytics Capabilities With Integration of Webtrends Optimize

Tue, 23 Mar 2010 00:00:00 GMT

Portland, OR – March 23, 2010 – Webtrends, an enterprise customer intelligence company, today announced upcoming Facebook measurement capabilities that will mark the first deployment of an enterprise optimization application, available in the next iteration of Webtrends Optimize. With this release, Facebook marketers and app developers will be able to harness the power of A/B and Multi-Variate testing to increase the effectiveness of marketing campaigns.

The ability to optimize marketing campaigns inside Facebook is a big step forward in the evolution of social media marketing. Optimization capabilities bring the rigor of statistical analysis to the social environment, providing a new level of maturity and sophistication in what is a burgeoning medium. Webtrends Optimize in Facebook will be used to not only improve a user’s experience through testing, but also to deliver marketing offers and advertisements to users inside the platform.

"Giving marketers the ability to optimize Facebook campaigns is an important step for us," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "With the ability to measure ads, custom apps and tabs, Flash, and testing, Webtrends undoubtedly provides the most comprehensive way to measure and optimize what marketers are doing inside the most densely populated and active site on the web."

Why is Optimization Important to Marketers in Facebook?

The goal for marketers is to realize fast results, increase conversions with smaller budgets, and compare marketing investments across online channels with reliable data. Webtrends Optimize provides marketers with the platform and people to test digital content in real-time. As more and more marketers begin to implement campaigns within custom tabs and apps inside Facebook, they will see a greater need to optimize their investments and campaigns.

Campaign optimization is not a one-time activity. In this case, for a custom built tab or app, campaign optimization improves marketing performance and should be applied to Facebook.

If you are interested in learning more about measuring Facebook campaigns using Webtrends Optimize for Facebook Analytics, please visit our solutions page.

Webtrends Adds Flash Tracking To Its Facebook Analytics Capabilities

Thu, 11 Mar 2010 00:00:00 GMT

Portland, OR. - March 11, 2010 – Webtrends, an enterprise customer intelligence company, today announced additional Facebook measurement capabilities allowing marketers to track Flash based applications and tabs inside Facebook for the first time. Adobe Flash, a multimedia platform that is popular for adding animation and interactivity to web pages, is increasingly becoming the development platform of choice for large brands within Facebook.

Why does Flash Tracking Matter to Marketers? Apps vs. Tabs:
Facebook allows the use of a safe version of Flash on the custom tabs built inside a Facebook fan page. Marketers typically develop campaigns using Flash because it offers rich interactivity, but brands have only been using Flash in Facebook apps because of a lack of tracking on tabs. While apps inside Facebook are great resources for marketers, tabs have much higher engagement rates because they do not require users to click the 'do you want to allow' permission box that appears for every app within Facebook. "Facebook presents an active and participatory web community with growth and engagement marketers have never before seen," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "Understanding the Facebook ecosystem, how to market inside it, and ultimately how to measure it, is critical. Measuring Flash on custom tabs opens a whole new set of opportunities for Facebook marketing."

Webtrends Facebook Analytics
Webtrends' new Facebook Analytics capabilities utilize Webtrends Analytics 9, which combines our powerful real-time analytics engine with its best-in-class user interface. Tracking custom tabs, applications and sharing provides the most complete measurement of Facebook available in the market. Additionally, using Analytics 9's RSS overlay capabilities, marketers can easily see the impact of promotional efforts. For the first time, marketers can view Facebook Analytics alongside other digital marketing investments such as websites, microsites, blogs, mobile apps, and more.

Webtrends Facebook Analytics Webinar
Webtrends will host a webinar on leveraging Webtrends Analytics 9 for Facebook on April 7th, 2010 at 1:00 p.m. EDT / 10:00 a.m. PDT. For more information or to attend the webinar, please register here.

If you are interested in seeing more about how you can measure Facebook in Webtrends Analytics, please visit our solutions page here.

Webtrends Extends Analytics 9: Facebook Measurement Capabilities Including Custom Tab Measurement

Thu, 25 Feb 2010 00:00:00 GMT

Portland, OR., - February 25, 2010 – Webtrends, an enterprise customer intelligence company, today announced new Facebook measurement capabilities within Webtrends Analytics, which provides marketers the most comprehensive tracking and measurement for the activities that happen inside Facebook.

The Need to Measure
The popularity of Facebook is staggering. With 400 million users spending an average of almost an hour per day on the site, marketers are clamoring to invest in advertisements, Facebook pages, custom applications, contests and more. According to Compete.com, this month Facebook overtook Google as the most visited site on the Internet.

"The ability to have concrete measurement on investments within Facebook and compare them apples to apples with other digital channels is critical to marketers," said Jascha Kaykas-Wolff, vice president of marketing, Webtrends. "Our comprehensive approach to measuring Facebook, beyond just applications, allows marketers to understand the broader picture of how their Facebook investment is performing."

Webtrends can now show you how your tabs, apps, and share features are working.

A few examples are:

Twitter activity driving to Facebook Fan pages
Facebook Fan page activity overlaid with corporate blog posts
Conversion performance if they happen in Facebook
Custom applications, Facebook page tabs, and Facebook ad click performance

Webtrends believes Facebook is one of the key social channels for brands to invest in and these capabilities will help them validate those investments.

Webtrends Analytics for Facebook
Webtrends' new Facebook measurement capabilities utilize Webtrends Analytics 9, which combines our powerful real-time analytics engine with its best-in-class user interface. For the first time, marketers can view their Facebook measurement alongside other digital marketing investments such as websites, microsites, blogs, mobile apps, and more. Additionally, using Analytics 9's RSS overlay capabilities, marketers can easily see the impact of promotional efforts. Tracking custom tabs, applications, and sharing provides the most complete measurement of Facebook available in the market.

How Webtrends Analytics Collects Data on Custom Tabs
Custom tabs and applications have critical differences for data collection, due to Facebook's Terms of Service and its commitment to user privacy.

Brands can't use traditional analytics methods for tracking custom tabs because Facebook does not allow Javascript, and they aggressively cache images.
To overcome these limitations, Webtrends developed a new method that uses their data collection API to bring Facebook data into Webtrends Analytics.

In addition to tracking tab views, Webtrends can also measure:

Tab views segmented by fans and non-fans
Clicks on buttons and links, such as the Share button and its options

How Webtrends Analytics Collects Data on Facebook Applications

Applications allow more tracking options both because they allow Javascript and because the Facebook's Terms of Service allows for collection of user level data.
Webtrends utilizes their Data Collection API to bring Facebook data into Webtrends Analytics.
Webtrends can measure any type of application built on the Facebook platform.

The Great Data Giveaway – A Demonstration of Webtrends' Facebook Measurement Capabilities
To demonstrate their new capabilities, Webtrends created a prototype Facebook campaign called The Great Data Giveaway. Webtrends is using this campaign as a model for their customers' reference.

"Marketers are wrestling with how to earn and prove ROI from social media marketing," said Kaykas-Wolff. "We designed The Great Data Giveaway to not only demonstrate our new capabilities in action, but to also show marketers that social channels like Facebook can generate qualified leads."

The campaign is a drawing for prizes that appeal to Webtrends' target market, which are data prizes like ReadWriteWeb premium reports and InfoChimps’ Twitter Census Data.

Webtrends created an application and placed it on a custom tab on Facebook to explain the contest details. KPIs: views segmented by fans and non-fans.
The user becomes a fan first (known as a "fan-gate"), then allows the installation of the app in compliance with Facebook’s Terms of Service. KPIs: Rate of fan interest, number of installs.
Once the app is installed, the user can enter the contest via a form driven by our Eloqua marketing automation system. KPIs: Entries, follow-up email opens, follow-up email conversions.
The app allows users to post the contest info to their wall. KPIs: Number of shares.
Webtrends marketing provides air-cover for the contest by mentioning it on Twitter and in blogs. KPIs: RSS overlay of promotion efforts on views (tab) and visits (application).

"We are so proactive in talking about Facebook measurement because it's a critical area of growth for our customers. The new capabilities we have developed were shown at our recent user conference, Engage 2010, earlier this month, and we have several implementations underway," said Kaykas-Wolff. "To meet their needs and keep up with the rate of change in this space, we have a series of capabilities we're adding to Webtrends Analytics that will be released in the near term and ongoing basis."

Webtrends Analytics 9 for Facebook Webinar
Webtrends will also host a Webinar in April discussing how companies can take advantage of Facebook measurement in Webtrends Analytics 9. For more information including registration, date and time, please visit us here.

If you are interested in seeing more about how you can measure Facebook in Webtrends Analytics, please visit our solutions page here.

Macmillan Chooses Webtrends For Sophisticated Online Measurement, Segmentation and Targeting

Wed, 03 Feb 2010 00:00:00 GMT

New Orleans, LA, – February 3, 2010 – Webtrends, an enterprise customer intelligence company, today announced that Macmillan, a leading US publisher of books, textbooks, magazines and digital media, has selected Webtrends Analytics to provide deeper measurement, reporting and analysis to the data associated with all the publisher's Web properties. Using Webtrends Analytics Macmillan will leverage the power of the Webtrends Open Exchange Network and its integration with email marketing software and services provider ExactTarget, joining a list of more than 200 Webtrends customers who rely on ExactTarget to power their email marketing.

"We are excited to be using Webtrends Analytics 9 to help provide valuable insights into the effectiveness of our Web sites and digital marketing campaigns," said Michael Harbolt, VP of Digital Markets, Macmillan. "The ability to see inside our data and take appropriate action, coupled with Webtrends' trusted customer services team and integration with ExactTarget, made the decision to implement Webtrends an easy one."

Macmillan recently switched analytics platforms to Webtrends for a more powerful solution that can provide deeper insight into the publisher’s web campaigns, conversion rates and cross-domain tracking across all Web properties.

The Open Exchange Advantage With ExactTarget:
The Webtrends and ExactTarget integration, certified by Webtrends Open Exchange and ExactTarget Extensions Network, enables Macmillan to improve customer relationships and boost overall marketing resultsthrough improved measuring, testing and targeting of email marketing campaigns.

"Sophisticated marketers are continuously looking to streamline processes and boost overall marketing ROI,” said Scott Roth, ExactTarget’s director of integrated partners. “Macmillan joins the list of more than 1,000 ExactTarget clients using the over 50 integrated partnerships available through our Extensions Network to enhance their email marketing campaigns and measurement."

The integration will give Macmillan the insight needed to provide more targeted, relevant content to their subscribers. The Open Exchange gives Macmillan a trusted set of partners that have their business’s best interests in mind.

"Webtrends is helping Macmillan obtain a better, real-time understanding of their customer's activity," said Jascha Kaykas-Wolff, vice president of marketing, Webtrends. "Providing the most advanced technology and services plays a role in every new customer Webtrends works with, but we get most excited when the hard work and trusted reputation of our services & support team is a deciding factor when choosing Webtrends."

With Webtrends, Macmillan will be able to get a deeper sense of the meaning locked behind their data, and in turn make more targeted decisions that will improve communication between the activities occurring across their online properties, including their subscription base.

For more information on how companies like Macmillan use Webtrends, please visit the Webtrends.com Solutions page.

Webtrends Mobile Analytics Offers Complete Tool Kit To Measure Skyrocketing Mobile Marketing Investments

Wed, 03 Feb 2010 00:00:00 GMT

New Orleans, LA., – February 3, 2010 – Webtrends, an enterprise customer intelligence company, today announced the release of Webtrends Mobile Analytics. Webtrends Mobile Analytics allows anyone working with mobile content and marketing programs the ability to measure and quantify how customers are engaging with both mobile web sites and mobile applications.

"We are proud to introduce our industry’s most powerful and flexible mobile analytics offering, built on the Webtrends Analytics 9 platform," said Alex Yoder, CEO, Webtrends. "Webtrends Mobile Analytics provides our customers meaningful insight into the adoption and effectiveness of their mobile assets. Business on the web is synonymous with business on a mobile device and Webtrends will help you measure and optimize your mobile assets and applications alongside the rest of your customer intelligence data."

In a July, 2009 report from Forrester Research, titled U.S. Interactive Marketing Forecast, 2009 to 2014, "Over the next five years, mobile marketing investments are slated to more than triple in the United States alone."

The Webtrends Mobile Analytics Advantage:
Webtrends Mobile Analytics provides reporting and analysis tailored to your business objectives while taking into account the unique challenges of the mobile medium. With Webtrends Mobile Analytics marketers, designers and executives alike can:

Create and track any number of metrics specific to their business. Customers can better understand the performance and adoption of mobile web sites and applications
Understand, measure and therefore influence all drivers of traffic to mobile sites, including paid advertising, other web properties and social media tools and networks
Enhance customer experience based on precise monitoring of mobile navigation patterns
Prioritize site design decisions based on detailed insight about the mobile devices customers use
Understand how mobile investments contribute to broader marketing programs by integrating mobile, standard web and other online data

Measure the mobile activity that matters
Mobile web sites create a few different challenging business scenarios for marketing teams. Many mobile web sites are designed, deployed and hosted by third party vendors, which often don’t plan for or de-prioritize analytics. Also, marketing efforts in the mobile arena tend to be disjointed as marketing data is disconnected across various sites and applications. Webtrends Mobile Analytics addresses these issues by:

Allowing anyone creating mobile web initiatives to generate standard user reporting across mobile sites and applications
Allowing for flexible visitor identification
Providing unlimited reporting potential
Delivering enterprise scale analytics set against mobile data measurement principles
Providing standards-based APIs and data integration with no additional data collection fees
Accelerating time to value with an expert services team to help get you started and provide ongoing direction.

For more information on Webtrends Mobile Analytics and how it can help you, please visit the Webtrends Solutions page.

Webtrends Helps Spirit Airlines Take Customer Experience To New Heights

Tue, 02 Feb 2010 00:00:00 GMT

Portland, OR., – February 2, 2010 – Webtrends, an enterprise customer intelligence company, today announced that Spirit Airlines, the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean, will leverage Webtrends Analytics, Visitor Data Mart, and Optimize offerings together to help drive a better customer experience online. Spirit Airlines will also integrate Webtrends Analytics with Yesmail's (an Infogroup company, NASDAQ: IUSA) Enterprise email marketing platform. Together, these products and partners will enable Spirit Airlines to execute sophisticated marketing campaigns, and maximize analytics data to make actionable decisions.

Spirit Airlines has engaged with Webtrends because they were in need of a truly open customer intelligence platform that easily integrates with other marketing partners. The Webtrends Open Exchange allows this. The end result is an open framework of tools working together and sharing information to achieve more value across Spirit Airlines’ marketing investments.

"The competition within the airline industry is incredibly fierce, and it is critical for us to go beyond that of which our customers demand," said Spirit Airlines' Senior Director of Consumer Marketing Bobby Schroeter. "We are excited to work with Webtrends as our customer intelligence vendor. With Webtrends' flexible architecture and ease of use, we are able to integrate web analytics in our daily processes and fully expect this to help drive our marketing efforts across the board. In leveraging Webtrends, we have access to innovative technology and expertise that enable us to enhance the efficiency of our business."

Webtrends Optimize and Visitor Data Mart Together:
Through their implementation, Spirit Airlines will use Webtrends Optimize to execute multivariate testing, segmentation and customer targeting to maximize revenue and streamline the purchase processes in regard to online and offline marketing activities. This, combined with rich segment data extracted from Webtrends Visitor Data Mart enables Spirit Airlines to be ultra competitive while delivering a superior customer experience.

Webtrends Analytics 9 and Yesmail Integration:
Spirit Airlines will also integrate Webtrends Analytics 9 with Yesmail to achieve true closed loop re-marketing. The company is targeting low-utilization segments specifically and will also integrate the products with their custom voucher and coupon marketing system.

"Webtrends is focused on providing our customers the most useful tools that will help provide them with the most successful campaigns, regardless of who their other marketing partners are," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "Sprit Airlines represents an exciting example of what the Webtrends Open Exchange is all about. In implementing our solutions across online and off-line web and marketing campaigns and with other marketing partners, Sprit Airlines can have access to the technology and expertise it needs to reduce costs and optimize operations."

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Yesmail
Yesmail is a recognized industry-leading provider of online solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions, data management, media, social marketing and award-winning services for businesses of all sizes.

Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best-practices consulting. Yesmail was founded in 1997 and is a subsidiary of Infogroup, and a part of the new Infogroup Interactive division. Yesmail serves global brands in consumer products, retail, publishing, travel and finance industries. Corporate headquarters are located in Portland, Oregon, USA with offices in Atlanta, Austin, Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore.

About Spirit Airlines
Spirit Airlines, Inc. (www.spiritair.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and Caribbean. Its all-Airbus fleet, the youngest in the Americas, flies more than 150 daily flights to 40 destinations. The company is based in Miramar, Florida.

Webtrends Optimize Expands to Include Advanced Targeting Capabilities

Tue, 02 Feb 2010 00:00:00 GMT

New Orleans, LA., - February 2, 2010 – Webtrends, an enterprise customer intelligence company, today announced the availability of Webtrends Optimize Advanced Targeting, a new sophisticated functionality providing marketers with the ability to easily leverage their tested and relevant content directly to targeted visitor segments – all within a unified enterprise site optimization platform. This latest enhancement will help customers drive improved site performance and conversion.

Webtrends Optimize is an intelligent optimization solution combining a next-generation technology platform with expert services to deliver a comprehensive set of testing, segmentation, targeting and personalization capabilities. These advanced features extend the next-generation platform, giving marketers the ability to apply knowledge gained from their testing campaigns to target specific customer segments with the highest converting and most relevant content.

In an October, 2009 report from Forrester Research titled The Online Testing Vendor Landscape, online testing has been referred to as an "underused technology solution" within the ever expanding world of site optimization.

With this latest release, Webtrends is providing customers with an unmatched solution simplifying the process and creating efficiencies by allowing marketers to use the same logic and insight derived from testing to fuel targeting.

"Webtrends Optimize delivers the industry’s first comprehensive, yet intuitive, unified enterprise site optimization platform for marketers," said Casey Carey, Webtrends vice president of product. "Now, marketers can test, segment, target and personalize content within a single environment holistically with little or no IT assistance. This platform combined with the industry’s most experienced testing and optimization consultants assure that each of our customers are successful regardless of their needs."

Webtrends Optimize Targeting capabilities now offer:

A Unified Enterprise Site Optimization Platform for site testing, real-time segmentation, and content targeting
Intuitive Interface Designed for Marketers
Segment- and Rules-Based Testing and Targeting
Improved Reporting, Work Flow and Administration
On Demand Enterprise Class Technology

About Webtrends Optimize
Webtrends Optimize offers highly sophisticated self-service testing, segmentation, and targeting including a patent-pending approach to multivariate testing that produces valid results in a fraction of the time of other solutions. The self-service platform is complemented by a range of expert services, online training and best practices.

Webtrends Open Exchange Experiences Significant Growth

Mon, 01 Feb 2010 00:00:00 GMT

New Orleans, LA., - February 1, 2010 - Webtrends, an enterprise customer intelligence company, today announced new partnerships within its Open Exchange Network. These partnerships validate the need for marketing technology providers to come together in an open, trusted environment to help their respective clients achieve true business success.

The Open Exchange Network is comprised of best-of-breed providers of digital marketing solutions leveraging Webtrends data to help drive optimization and return on marketing investments. Webtrends leverages a powerful open data architecture to deliver cost-effective product integration with trusted and select partners. At Engage, Webtrends’ annual user conference, the company has 20 Open Exchange partners attending and sponsoring the conference.

"Responsys has helped companies across multiple industries increase revenue, efficiencies, and cross-channel coordination of global marketing operations," said Stuart Gold, vice president, worldwide field marketing, Responsys. "We are very excited to partner alongside Webtrends and participate in the Open Exchange allowing all our respective customers to simply do more with their data."

The Open Exchange is a significant component driving Webtrends' success. In 2010 Webtrends will focus efforts on the following areas and solutions:

Email Marketing - Webtrends has created a strategic partnership with leading email marketing vendors to help you create more measurable, integrated relationship marketing programs. With these flexible Webtrends solutions, you can automate customer targeting and remarketing efforts, uncover comprehensive web metrics for your campaigns and improve your marketing results. Plus, you can review it all in a single view.
Collaboration Portals - Webtrends has developed reporting solutions to measure usage and effectiveness of your portal, providing detailed insight via Webtrends Analytics insight into user behavior and areas that require optimization. These solutions are built around leading collaboration portal vendors such as Microsoft Sharepoint, IBM Websphere Portal and the Jive SBS platform. Cost effective and easy to implement, these solutions help you produce the return on investment that your organization demands from all of your technology investments.
CRM - When you bring Webtrends data together with that of your CRM provider, customers can understand their customers’ motivations. Through this integration you get online visitor behavior tied to customer records in your CRM interface for a 360-degree view of the customer. This enables better segmentation and more informed decision-making.

"In the next year Webtrends Open Exchange will continue to evolve as a common ground for leading customer intelligence, sales, marketing, email, collaboration and CRM providers to work together for the betterment of our respective customers," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "Webtrends expects 2010 to be a banner year for the integration of customer intelligence with email marketing, collaboration portals and CRM partners."

The Webtrends Approach:

Through Open Exchange technology partners, service providers, and customers have easy access to best practices, guides, and "plug-ins" to get the most of Webtrends' solutions. The differentiation of the Webtrends Approach is within the partner network: rather than dictating one-way outbound communication to hundreds of partners, Webtrends focuses on establishing high-value, tight integrations with a handful of partners in each key category within a marketer's ecosystem.

Webtrends Unveils New Partnership with Leading Search Marketing Agency Acronym Media

Mon, 01 Feb 2010 00:00:00 GMT

New Orleans, LA., – February 1, 2010 – Webtrends, an enterprise customer intelligence company, today announced a new partnership with Acronym Media, an Advertising Age "Top 10 Search Engine Marketing Agency" and a leader in Keyword-Driven Marketing™. The new deal introduces two new solutions designed to help marketers integrate online marketing and analytics through data intelligence and actionable insights.

The first – dubbed EKOS™ (Enterprise Keyword Optimization System™) – is a scalable dashboard reporting platform developed by Acronym that simplifies and streamlines the wealth of data produced by online marketing efforts. Fully compatible with Ad Director and Webtrends Analytics 9, EKOS is the only system that provides actionable search and online marketing insights by integrating comprehensive web analytics data – including conversion funnels, bounce rates and visitor profiles – with each client’s organizational structure and business goals.

"We’re tremendously excited to partner together with Webtrends to deliver new levels of data-driven innovation and insight; we share a common goal for reaching customers through decisive actions made possible by deeper understanding,” said Anton E. Konikoff, Founder & CEO of Acronym Media. “The need for measurable results and revenue-generating strategies has never been as great as it is now, and a tool like EKOS, combined with powerful Webtrends analytics, is uniquely positioned to deliver the customer and campaign intelligence required for world-class marketing."

Acronym and Webtrends will also be teaming up to deliver comprehensive competitive intelligence solutions for search marketing, including Deep Dive Competitor Analysis and Competitive Intelligence Monitoring. The partnership will offer clients an unprecedented level of depth and insight into competitor initiatives, conversion funnels and tactics, enabling smarter business decisions and highly targeted optimization strategies.

"We are proud to welcome Acronym Media into the Webtrends Open Exchange Family,” said James McDermott, vice president partnerships, Webtrends. “The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web measurement."

Acronym to Speak at Webtrends Engage 2010
The two companies also announced that two of Acronym’s executives will be speaking at Webtrends Engage 2010, to be held February 1-4 at The Roosevelt Hotel in New Orleans. Konikoff will speak as part of a panel of industry leaders during a Sprint session from 11:00 a.m. to 12:30 p.m. on Tuesday, February 2. During the session, he’ll introduce and discuss the importance of Keyword-Driven Marketing™, a methodology and framework founded on the belief that keywords are proxies for customers – and thus a roadmap for discerning customer intent and creating compelling marketing programs.

Director of User Experience Optimization, Tami Dalley, will then take the stage during "Hidden Gems and Top 10 Reports of Webtrends Analytics," to be held Tuesday, February 2 at 4:30 p.m. The session will be repeated on Thursday, February 4 at 9:00 a.m.

About Acronym Media
Acronym Media is an independent, global search and Keyword-Driven Marketing™ agency, headquartered in New York’s landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Russia and Singapore. Consistently rated as a "Top 10 Search Engine Marketing Agency" by Advertising Age, Acronym offers its Clients over fifteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

Acronym’s unique Keyword-Driven Marketing™ methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual and other digital marketing programs. Newly launched KDM™ service offerings focus on strategy consulting, market research, web analytics and keyword marketing dashboards. Global Clients include Four Seasons Hotels and Resorts, SAP, BMW, Priceline.com, Sony, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), info@acronym.com or by visiting www.acronym.com.

Keyword-Driven Marketing™, KDM™, Enterprise Keyword Optimization System™ and EKOS™ are trademarks of Acronym Media, Inc.

Leading Online Ad Exchange AdBrite® Switches To Webtrends For Web Measurement

Tue, 19 Jan 2010 00:00:00 GMT

Portland, OR., – January 19th, 2010 – Webtrends, an enterprise customer intelligence company, today announced that AdBrite, a trusted and fast growing ad exchange, has selected Webtrends Analytics 9 to help measure and take action with the data that drives its advertising experience for online publishers and advertisers alike.

"We have needed a very flexible tool to help measure the massive amounts of data generated by one of the largest ad serving networks available, and have a trusted partner in Webtrends," said Lissette Fernandez, director of marketing and ad operations, AdBrite. "The ease of porting all of our existing web analytics data into Analytics 9 and the flexibility of the Webtrends Open Exchange allows us to integrate data from all of our other marketing partners. Webtrends has created very efficient tools to help this process and it has been quick and painless."

Over all, Internet advertising is expected to grow in the coming year in the United States, rising 9.2 percent, to $54.1 billion, according to figures released in October, 2009 by ZenithOptimedia, a media services firm. The figure was also reported by Stephanie Clifford, of The New York Times. You can access the statistic and story here.

"Webtrends is helping AdBrite set up a framework to enhance their use of analytics in their day-to-day business," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "AdBrite is a great example of a customer choosing Webtrends because we have the industry’s most powerful technology and a truly open approach to working with them, their other marketing partners and customers. Webtrends is a partner in helping AdBrite assess those measurement goals that will make their business stronger through actionable insight into their data."

With Webtrends, AdBrite now has the ability to measure comprehensive data that provides detailed insight regarding online visitors across different served advertising networks. This enables the company to more easily optimize all of their content and marketing campaigns. And, with the industry's most open analytics platform, Webtrends has the range to support all of AdBrite’s marketing needs.

For more information on how companies like AdBrite use Webtrends, please visit the Webtrends.com Solutions page.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About AdBrite
Serving over 1 billion impressions a day on over 110,000 sites, AdBrite is The Internet's Ad Marketplace ®. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best in class targeting and optimization technology. AdBrite’s auction - driven pricing, real time bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information and total control. AdBrite was founded by Philip Kaplan and Gidon Wise in 2004 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite, and The Internet’s Ad Marketplace are registered trademarks of AdBrite, Inc. For more information, visit adbrite.com

Webtrends Helps The Oregon Humane Society Improve Adoption Efforts Through The Web

Thu, 17 Dec 2009 00:00:00 GMT

Portland, Ore., - December 17, 2009 – Webtrends, an enterprise customer intelligence company, today announced that they will be providing Webtrends Analytics for no fee to the Oregon Humane Society (OHS) in their continued efforts to support local non-profit organizations.

The Oregon Humane Society is using Webtrends Analytics to track website usage to encourage adoptions and donations. With Webtrends Analytics, OHS is able to see how people are navigating to a page which allows them to streamline the experience, as well as to track if they've abandoned the site before getting the information that they were seeking.

"We are excited and thankful to have the opportunity to use Webtrends Analytics at the Oregon Humane Society, as their knowledge on the complexity of data helps us to understand what people want and need from our site," said Barbara Baugnon, OHS Marketing Communications Director. "In our mission to End Petlessness, having a highly functional website is one of the keys to our success and we know that if people have a good experience on our website, we can save more animals. Webtrends flexible architecture allows us to integrate analytics into our processes giving us the opportunity to be the first source for people when they are thinking about adopting a pet, have a pet behavior question, or if they want to make a donation."

Webtrends Analytics provides the industry’s most accurate picture of what’s happening on an organization’s website, along with the data analysis and integration tools to turn data into understanding your customers and business. With the recent addition of real-time data, alerts and notes, organizations can spot and share information faster and more efficiently – both in the office and mobile.

"We are thrilled to expand our involvement in the local community through the donation of our Analytics product to the Oregon Humane Society," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "Webtrends Analytics provides OHS insights about how their adopters and donors use their site and knowing that the actions they’re able to take with those insights will help OHS save even more animals is very rewarding."

Webtrends administered specific training classes, Webtrends for Marketing Professionals: Fundamentals I and II, which provided OHS with the ability to immediately begin interacting with their data while developing an insight into the activities and interactions occurring on their sites. Fundamentals I focuses on recognizing key success metrics that can be used to measure acquisition, engagement, conversion and retention efforts for the site, allowing the organization to make effective data-driven decisions. Fundamentals II focuses on understanding the implementation of campaign tracking in Webtrends, as well as how to measure ROI for online and offline campaign efforts for a more improved user engagement.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Makes Five Web Analytics Predictions for 2010

Tue, 15 Dec 2009 00:00:00 GMT

Portland, Ore., - December 15, 2009 – Webtrends, an enterprise customer intelligence company, today announced key predictions for the web analytics industry in 2010.

As we’ve seen the web progress to multi-threaded interactions across multiple domains, the year of 2010 will be one in which web analytics is re-invented, said Alex Yoder, Webtrends Chief Executive Officer. In 2010, we’ll see an increase in adoption of digital marketing, optimization, and real-time analytics, laying the foundation for the consumption and utilization of data that will give organizations incomparable insight into their business operations.

Over the past 15 years Webtrends has seen many evolutions in the web analytics industry. With web analytics remaining top of mind for the foreseeable future, Webtrends sees much of the focus in analytics over the next year being devoted to integration, segmentation, along with key insights in the social and mobile industries. In 2010, Webtrends predicts the following trends will be realized:

Top 5 Trends for 2010 Across Web Analytics

Multivariate testing and site optimization will cross the chasm and become an imperative for online businesses and marketing departments of any reasonable size. Next generation solutions will leverage proven approaches, ease of use, and expert services to enable this transition.
2010 will be the year that integration of online with other enterprise data will take off. Consumers are demanding that companies they engage with take into account their cross-channel behavior during interaction and as we go into 2010, if consumers are not receiving this tailored, informed interaction, they will find a new company to buy from.
Interactive marketing will continue to gain adoption in 2010, as we’ll see email marketing, web analytics, and traditional campaign management vendors race to become the owners of the “hub” for interactive marketing, along with optimization and analytics.
2010 will define the principals for social marketing and lay the foundation for the next decade of marketing. As people recognize that media is still media, and that social is about behavior, the social behavior theory will emerge. Social search will heat up among top search players, thus the nature of SEO will give way to SSO and enterprise social platforms will hit a tipping point.
Mobile applications continued to grow throughout 2009 and will explode in 2010 and 2011. In 2010, Apple will continue to grow as their exclusivity with AT&T expires next year and Android will accelerate exponentially as more droid phones will be brought into the market and developers will surge at the openness of the platform. This will give way to application analytics that will be generate significant buzz within the web analytics industry.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Engage 2010 Customer Conference Will Feature Leading Speakers Across Marketing, Web, Creative, Media And More

Wed, 09 Dec 2009 00:00:00 GMT

PORTLAND, Ore. – December 9, 2009 - Webtrends, an enterprise customer intelligence company, today unveiled the speaking line-up for Engage, its annual customer conference. Webtrends Engage 2010 will take place February 1 – 4 at The Roosevelt Hotel in New Orleans and will feature some of the most influential and respected leaders in marketing, technology, both new and traditional media, creative web development, retail and more.

Sprints - Gain Digital Marketing Insight at an Aerobic Pace

At Engage 2010, Ignite-style presentations – or sprints – replace the traditional hour-long keynotes. Presenters have 10 minutes to share their most valuable insights on a wide range of topics important to digital marketers, analysts and customers. Some of the Engage Sprinters include:

David Alston, VP of Marketing for the social media, marketing and engagement company Radian 6
Jennifer Zeszut, founder and CEO of the sentiment analysis startup Scout Labs
Steve Woods, CTO for Eloqua
Sean Power and Alistair Croll, co-founders of Watching Websites
Douglas Karr, CEO, DK New Media
Selina Allibhai, COO, Acronym Media

We are taking a very unique approach to Engage in 2010 and want our customers to know that the conference is about dialogue, not monologue, said Alex Yoder, CEO, Webtrends. Engage 2010 will feature some keynote material but the essence of the conference is to give customers an extremely interactive and unique experience. I guarantee that Engage 2010 will be unlike any customer conference I have ever attended.

Rives to MC

At Engage 2010, attendees will gain a broader perspective on the ideas discussed from Rives, a regular presenter and host at the TED conference and Engage’s master of ceremonies. Rives co-hosted Bravo’s show Ironic Iconic America, a unique and whimsical tour of contemporary American culture. He also is the spokesperson for Orange, the key brand of France Telecom, doing television and print pieces throughout Europe as the first poet 2.0.

Keynote Speakers:

Keynote speakers include, Stephen Baker and Eric Rodenback.

Stephen Baker covered the technology industry for Business Week Magazine from 1987 - 2009, co-writes Blogspotting.net and is the author of The Numerati, a captivating look at how a global math elite is predicting and altering our behavior — at work, at the mall, and in bed.

Eric Rodenback is a 14-year veteran in the field of interactive storytelling and is Stamen Design’s founder and creative director. He has illustrated and designed for Wired Magazine and Wired Books, and in 2008 was called one of Esquire Magazine’s Best and Brightest new designers and thinkers. Stamen Design is also the group behind Digg Labs, Flickr Clock and the recent MTV VMA Twitter project.

Webtrends Publishing and Measurement Panel:

Engage 2010 will also feature The Publishing and Measurement panel which will include speakers Paul Berry, CTO of The Huffington Post, Alan Citron, president of BUZZMEDIA and former senior executive of TMZ.com., and Lewis D’Vorkin, founder of True/Slant, an original content news network tailored to both the Entrepreneurial Journalist and marketers who want a more effective way to engage with digital audiences. The panel will be moderated by Sam Whitmore, founder and editor of Sam Whitmore’s Media Survey. The group will discuss how measurement and analytics are being used by a new breed of content publishers and aggregators online. As online ad spending starts to rise once again, the group will discuss how the increasing amount of online content producers will work to differentiate their offering not only to advertisers, but readers as well.

Ignite New Orleans:

Webtrends will also help drive the first ever Ignite in New Orleans by sponsoring the event. Webtrends modeled the Sprint talks from Engage after Ignite Portland, Ore. Webtrends has played a key role in introducing Ignite New Orleans organizers to Portland-based Legion of Tech, who organizes Ignite Portland, to advise on event creation and coordination. Ignite New Orleans will be held on February 1 at The Roosevelt Hotel in New Orleans. Follow twitter.com/ignitenola for more details.

You can register for Engage 2010 here.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Announces Real-Time Intelligence For Everyone With Analytics 9 Fall 2009 Release

Mon, 16 Nov 2009 00:00:00 GMT

Portland, OR, – November 16, 2009 - Webtrends, an enterprise customer intelligence company, today announced a new release to Webtrends Analytics 9. The Fall 2009 release provides busy marketers, IT professionals, expert analytics users or anyone working within the real-time web the ability to quickly and easily measure data.

The release boasts a long list of new capabilities including up-to-the-minute analytics. This allows for real-time data assessment and comparison from the previous 24-hour period alongside current day and 365-day comparisons.

It also includes automated alerts for reaching custom-set thresholds on key metrics. These real-time alerts can be received in many ways, including via email, RSS feed, SMS, and Twitter Direct Messages. Webtrends is also pre-announcing availability to all Analytics customers a native iPhone application with access to alerts and real-time data.

"With the release of Analytics 9 a mere 3 months ago, Webtrends laid the foundation for how data is consumed and utilized through an innovative new user experience. Today's Fall release extends that vision. Webtrends is able to release a new version so quickly based on an aggressive agile development methodology. We will continue to innovate in this market," said Alex Yoder, CEO, Webtrends. "The web has progressed from a single channel to a platform of multi-threaded interactions across multiple domains that is now the norm for top brands. The challenge this poses for business lies in harnessing real-time data to drive business value through action. The Fall 2009 release of Analytics 9 addresses this opportunity head on with real-time analytics tied to alerts and notifications giving our customers unsurpassed insight into driving immediate actions."

Significant new features include:

Up-to-the-Minute Analytics: receive real-time updates on key web metrics, and analyze them alongside equivalent data from the previous 24-hours or the current day. Customers can overlay results from marketing campaigns, RSS feeds, or other activities to gain the real-time insight needed to fuel their business.
Real-Time Alerts: Analytics 9 now features real-time alerts and notifications when key web site metrics reach, or fail to reach, your pre-determined goals. Alerts can prompt the user at log-in and be delivered via e-mail, authenticated RSS feed, Twitter direct message, SMS, and/or the soon to be released native Webtrends iPhone application.
Analytics 9 On-Demand is receiving a new look: power users who need access to advanced features will appreciate a clean and professional look in Analytics 9 On-Demand. Elements that slowed down load times were removed and all data visualization elements including tables, charts, and graphs have been optimized to improve the speed and confidence of data comprehension. All features remain in the same place — there will be no learning curve for the new look.
Webtrends iPhone Application:when customers are on the go and need high level insight on web activity, "there is an app for that." The Webtrends Analytics iPhone app delivers key metrics and trends. The design follows many of the same cues as the Insight web app but delivers an experience tailored specifically for iPhone users. The Webtrends iPhone application soon will be available for download within iTunes.

For more information about Webtrends Analytics 9, and the many additional features from this release, please visit the Analytics 9 Fall 2009 product pages.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Finds Most Companies Lack Knowledge, Expertise to Run Successful Digital Measurement Programs

Wed, 21 Oct 2009 00:00:00 GMT

Washington D.C., - October 21, 2009 – Webtrends, an enterprise customer intelligence company, today made results available from the Webtrends Digital Marketing Maturity Model (DM3), the first standardized model for determining how effectively organizations measure and utilize the data generated by their online marketing.

Over 160 companies have completed the DM3 assessment survey since its release in June 2009. Preliminary results demonstrate geographic and industry-specific strengths and weaknesses with a broad but strong awareness of the importance of digital measurement programs. Financial services companies, for example, have reported higher levels of maturity in the Ongoing Optimization category than technology companies. Companies in the United States are less mature than the United Kingdom for the categories of Data Integration and Data Visualization.

The Six Core Areas of the DM3 Framework
The model provides a framework and objective criteria for assessing and building digital marketing maturity over time in the following areas:

Measurement Strategy
Analytics Resources and Domain Expertise
Data Integration and Visualization
Data Analysis and Insight
Adoption and Governance
Ongoing Optimization

Within each of these core areas, there are four levels of maturity, along with profiles that describe the measurement practices common to each. A complete description of the framework is available here.

"The results from DM3 prove that organizations are strongly aware of the need for a digital measurement program and resources to maintain it, but they struggle with the tactical challenges of executing an effective program," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "Using measurement tools alone is not enough to manage a successful digital measurement program. Webtrends provides companies with the right knowledge and expertise to effectively apply the data they’re collecting. These findings prove that companies are investing thousands, sometimes hundreds of thousands of dollars in measurement tools without fully understanding how to get the most out of them."

The broad trends and patterns proved to be compelling. More than two thirds of respondents had strong scores in Measurement Strategy and Analytics Resources, the two most fundamental pillars of a successful digital measurement program. Regarding Web Site marketing and marketing analysis, more than half of respondents received low scores and nearly three quarters scored low on Social Media Analysis. Achieving Enterprise-wide adoption of measurement and establishing governance standards also provided significant challenges, with almost three quarters of participants scoring at the low end of the maturity spectrum for Adoption and Governance. In the final pillar, Ongoing Optimization, just over half of participants received low scores in this area.

The DM3 results suggest that as measurement tools grow more sophisticated and organizations more digitally mature, the most successful vendors won’t be the ones who sell the most tools; they’ll be the ones with the most successful clients. DM3 is the first and only assessment tool that takes a multi-channel approach to measuring digital maturity, including SEM and social media. Other industry models focus exclusively on web site measurement and are limited to web analytics only.

The detailed results of the DM3 survey are available here. The original white paper is also available to learn more about the model. There is no charge to take advantage of the DM3 framework.

About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends And Teradata Integration Helps Marketers Measure Online And Offline Data

Tue, 20 Oct 2009 00:00:00 GMT

Portland, OR., & Washington, D.C. – October 20, 2009 – Webtrends, an enterprise customer intelligence company with Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, are collaborating to provide marketers a full view of their customers online and offline data.

By integrating Webtrends' customer intelligence solution with Teradata’s Integrated Web Intelligence (IWI) solution, marketers can drive revenue across multiple channels, reduce overall cost and improve satisfaction across their customer base.

The customers who visit a company's website also call support lines, receive direct mailings and catalogs and chat about organizations through blogs, social networks and other new media tools. In order to build lasting and profitable relationships with these customers, marketers need to connect burgeoning data systems that work together to connect the data systems that independently manage these online and offline interactions. The Webtrends and Teradata integration helps enterprises eliminate the data silos throughout an organization.

We live and breathe the online data that business leaders strive to first measure and then take action against, said Alex Yoder, CEO, Webtrends. But that isn't enough. In today's multichannel operations, marketing campaigns affect consumer purchasing decisions made from both online and offline activity. There is a constant need to optimize and measure these campaigns and analyzing this collective data is paramount.

The insight gained by leveraging Webtrends highly enriched online data with Teradata's Integrated Web Intelligence solution enables companies to improve conversion rates by increasing the relevance of offers and promotions across online and traditional offline channels. With this advanced insight, marketers can also devise strategies for migrating customers from high cost to low cost channels, said David Grant, vice president of global industry solutions, Teradata Corporation.

A July 2009 report from Forrester Research titled The Multichannel Consumer stated, Seventy percent of US online consumers research products online and purchase them offline.

This statistic speaks directly to need for an integration partnership between Webtrends and Teradata. Webtrends has the ability to give customers free access to its data through its open API as well as seamless integration with Teradata’s IWI solution via the Teradata Open Exchange partnering network.

Specific benefits of the Webtrends and Teradata integration include:

Increase conversions, revenues: Understand the true drivers of campaign conversion and the interplay between online and offline sales, rather than relying on isolated events or dislocated indicators. Use this insight to take advantage of cross-sell and up-sell opportunities on different channels, as well as improve the timeliness and relevance of offers, both online and offline.

Reduce marketing costs: Optimize the allocation of marketing resources based on congruent comparisons of performance across channels. Data integration makes it possible to apply traditional customer relationship management fundamentals to online channels, along with traditional offline ones.

Improve customer satisfaction: Build stronger customer relationships by customizing offline correspondence based on their online preferences and behaviors. Identify and target high value customers across channels, and use online customer churn patterns to improve online and offline retention.

Leverage customer insight: Go beyond traditional transactions/purchase behavior to truly understand customer intent and engagement with your company to drive loyalty, retention and revenue.

For more information on how Webtrends and Teradata work together, please visit our partner page

Also, to learn more about the Webtrends and Teradata integration, please log onto Webtrends and Teradata Webinar, on December 2, 2009. Forrester analyst John Lovett, Webtrends and Teradata will present full product integration and customer deployment scenarios.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Teradata
Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the web at teradata.com.

Cabela's Selects Webtrends Analytics 9 and Marketing Warehouse To Deliver A Better Customer Experience

Tue, 13 Oct 2009 00:00:00 GMT

Portland, OR., – October 13, 2009 – Webtrends, an enterprise customer intelligence company, today announced that Cabela’s Inc., the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, has selected Webtrends Analytics 9 and Webtrends Marketing Warehouse to help measure and take action with the data that drives its online experience and digital marketing campaigns. In today’s retail world, multichannel operations and marketing campaigns affect consumer purchasing decisions made from both online and offline activity. There is a constant need to optimize and measure these campaigns and analyzing this collective access to data is paramount. With this relationship, Webtrends will help Cabela’s directly market more hunting, fishing, camping, and other outdoor related merchandise.

"We are excited about our new partnership with Webtrends as our web analytics vendor. Webtrends, with its flexible architecture, allows us to integrate web analytics into our business processes instead of having to build our business processes around a tool. This is the best fit for our analytics strategy,” said Mark Thompson, Cabela’s Director of E-commerce. "Researching online consumer behavior allows us to make good decisions across all channels with open access to all of our Web data, integrated with the rest of our enterprise data. Webtrends truly understands this and has built a culture to foster it."

In a July 2009 report from Forrester Research, titled Profiling The Multichannel Consumer, "Seventy percent of US online consumers research products online and purchase them offline."

This statistic speaks directly to one of the key factors in Cabela’s decision to choose Webtrends. Webtrends has the ability to give Cabela’s free access to its data through its open API as well as seamless integration with existing enterprise data warehouses via the Open Exchange partnering network. Specifically, Webtrends’ partnership with data warehouse provider Teradata.

"This is an important milestone for Webtrends as we continue to see a growing level of interest in our solutions from organizations such as Cabela’s. They have matured in their needs and now require more flexibility, quick time to business value and data portability. The market is changing dramatically and simple content tracking is no longer sufficient. Retail and other customer-centric organizations want to integrate customer information to improve their complete experience,” said Alex Yoder, CEO, Webtrends. “Webtrends will help Cabela’s integrate data from their online experience and targeted marketing campaigns based on customer behavioral data with their offline data warehouse. The Webtrends belief in openness gives Cabela’s the ability to get their data out of web analytics and into the rest of their enterprise.”

With Webtrends, Cabela’s now has the ability to measure comprehensive data that provides detailed insight regarding online visitor activity. This enables the retailer to more easily optimize all of their content and marketing campaigns. And, with the industry's most open analytics platform, Webtrends has the range to support all of Cabela’s marketing needs, as well as the expertise and power to support all of Cabela’s customers and partners.

For more information on how companies like Cabela’s use Webtrends, please visit the Webtrends.com Solutions page.

About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Introduces Sophisticated Self-Service Testing and Site Optimization

Tue, 25 Aug 2009 00:00:00 GMT

PORTLAND, ORE., - Aug. 25, 2009 – Enterprise customer intelligence company Webtrends today released a new service that helps marketers identify and publish top converting web content and perform advanced, segment-driven customer targeting in less time than previously possible.

Webtrends Optimize offers highly sophisticated self-service testing and segmentation, including a patent-pending approach to multivariate testing that produces valid results in a fraction of the time of other solutions. The self-service platform is complemented by a range of expert services, online training and best practices.

"Webtrends Optimize fills a void in the market for robust yet simple-to-operate testing and site optimization," said Casey Carey, Webtrends vice president of products. "Now, marketers can optimize content and target customers online with little or no IT assistance – or hand off all or part of the work to the industry’s most experienced testing and optimization consultants."

Webtrends Optimize offers:

Ease of use. The intuitive interface and streamlined user experience makes set up and execution of tests, segmentation and customer targeting faster and easier than ever.
Comprehensive solution. The testing and site optimization platform offers A/B testing and single-factor and advanced multivariate testing. Segment-driven targeting lets marketers customize site content based on keywords, geographic location and other factors.
Flexible delivery. Marketers can manage the self-service platform by themselves using comprehensive online resources and five hours of built-in monthly support – or they can rely on Webtrends consultants with four years of full-service testing and optimization experience to help run or manage the service.

Today’s announcement follows Webtrends' acquisition last month of Widemile, a leading provider of multivariate testing and site optimization technologies and services.

In a July 30 blog post, John Lovett, senior industry analyst, said Webtrends' acquisition of Widemile "adds momentum to the trend that Web analytics firms are augmenting their offerings by adding adjacent and complementary services. Testing is a logical progression for companies that are maximizing their online opportunities with Web analytics data."

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

GameStreamer Selects Webtrends to Deliver Enterprise

Wed, 12 Aug 2009 00:00:00 GMT

Portland, OR., – August 12, 2009 – Webtrends, an enterprise customer intelligence company, today announced that GameStreamer Inc., a leading provider of white labeled game store solutions, has selected Webtrends to provide a more intuitive site experience for customers and better tools to help partner game stores maximize their sales, marketing and customer service efforts. GameStreamer will be specifically utilizing Webtrends Analytics 9 from the Company’s core analytics offerings.

"We were searching for the right analytics solution that could handle support for our Fortune 1,000 clients, and at the same time made us feel comfortable there would never be any lost data," said Timothy Roberts, GameStreamer CEO. "We found all of this in Webtrends, and are excited to align with what we feel is the leading enterprise class customer intelligence and analytics solution. Webtrends has the most elegant and scalable solution for our white label partner game stores."

With Webtrends Analytics 9, GameStreamer and their valued partners now have the ability to measure comprehensive data that provides detailed insight regarding online visitor activity so they can more easily optimize all of their content and marketing campaigns for online business success. GameStreamer's requirements include the need to track very in depth analytics on users to determine what type of games they looked at, what made them spend time on the site and ultimately what made them make a decision to purchase a game. GameStreamer's game digital distribution platform, which they offer as a white labeled solution, comes with analytics built in, and having this aspect of their offering powered by Webtrends is a key differentiator for them in terms of providing the best possible solution to their partners.

"We can now provide our customers and partners with the ability to view all of their critical online business data pertaining to their stores through an easy to use administration extranet," said Roberts. "And Webtrends is the only solution which has the robust capabilities to meet this need."

"The decision by GameStreamer to choose Webtrends as its analytics provider over all other available solutions, is testimony to the fact that customers are tired of mass market solutions that are overly focused on colorful reporting, but don't actually provide any real business value," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "The advanced visualization of Webtrends Analytics 9.0 brings data to life. This, combined with the only API's that allow access of data both in and out of our system provides unprecedented flexibility and data portability. Our customers want us to help them achieve better business results and we are the experts at doing just that."

With the industry's most open analytics platform, Webtrends has the range to support all of GameStreamer's marketing needs, as well as the expertise and power to support all of GameStreamer's customers and partners.

For more information on how companies like GameStreamer use Webtrends, please visit the Webtrends.com Solutions page.

About GameStreamer, Inc.
GameStreamer is a leading innovator in digital distribution and streaming solutions for games and operates a massive B2B network with major clients across the globe. GameStreamer is headquartered in Tampa Florida with presence in major cities including San Francisco, Los Angeles, New York, London, Paris and Moscow. GameStreamer is devoted to growing the gaming industry by verticalizing content to reach new niche markets and delivering targeted content to users using the latest in collaborative filtering techniques and social discovery.

GameStreamer has built the first truly Enterprise-Class Game Digital Distribution Network that is offered as a White Label Turnkey Managed Solution. GameStreamer provides custom game store solutions that target various demographics. GameStreamer is working with a wide variety of clients to generate new revenue streams, improve stickiness and grow a community for their websites and brands.

Show Case Game Store: www.gamestreamer.com

GameStreamer Corporate Site: www.gamestreamer.net

Follow GameStreamer on Twitter: www.twitter.com/GameStreamer

About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Shows The Guts Behind Digital Marketing

Wed, 12 Aug 2009 00:00:00 GMT

PORTLAND, Ore., - Aug. 12, 2009 - Webtrends, the enterprise customer intelligence company that started the web analytics industry, has introduced the Webtrends Open Campaign, a transparent look at digital marketing today through the execution of an integrated multi-touch campaign. The program aims to enhance the open exchange of information, ideas and numbers, to serve as an example of a digital marketing campaign, for those who work alongside marketers.

The Webtrends Open Campaign goes behind its own scenes to show how individual elements come together to generate customer insight and digital marketing success. Webtrends has invited a select number of their Open Exchange partners to participate and show how they work together to execute a digital marketing campaign. Those participating alongside Webtrends are: ExactTarget, ForeSee Results, Widemile, Mullen, Voce Communications and ACR Analytics.

How it Works
Iterative marketing cannot be achieved with an out-of-the-box solution. The component pieces – analytics, campaign management, multivariate testing and experimentation, and integrated communications through both social and traditional public relations – each require a great deal of specialized expertise and attention for any one company to effectively deliver. The Webtrends Open Campaign will show how all of the marketing pieces can fit together. Across the next few months, Webtrends will pull back the covers of this digital marketing campaign, explaining their tactics and sharing results, both positive and negative.

“We have recently launched the Open Campaign to show marketers, sales people, business decision makers, web analytics professionals, and anyone that is impacted by marketing today, how all of the pieces of interactive marketing come together,” said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. “Marketing has fundamentally changed and we are excited to share how to intertwine the intricacies and complexities of running a digital marketing campaign. Over the coming months, we’re going to pull back the covers, explain our tactics and share our results. This is about showing, not telling.”

Results will be tracked
The primary goal of The Open Campaign highlights lead generation. As an enterprise organization, Webtrends is specifically interested in quality vs. quantity when enabling its sales and marketing lead efforts. A combination of online and offline tactics drive traffic to The Open Campaign microsite that is designed to engage visitors, deliver content, encourage collaboration and ultimately convert high-quality leads. The tactics and spend associated with the Open Campaign are specifically staggered across the 27 week program to allow data evaluation and changes to content, creative, and placement based on results. The KPI’s for the campaign involve visits, time on site, datasheet downloads, email sign-ups and contact sales inquires.

To access The Open Campaign results including metrics described in this release, please visit here.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at http://www.Webtrends.com/ or call 1.877.932.8736.

Webtrends Analytics 9 Sets New Standard in Enterprise Customer Intelligence

Tue, 04 Aug 2009 00:00:00 GMT

PORTLAND, Ore., - Aug. 4, 2009 - Webtrends, the enterprise customer intelligence company that started the web analytics industry, today introduced its most significant advances in user experience and data integration in its 15+ year history.

Webtrends Analytics 9 makes data the interface. Uncovering customer trends is as simple as clicking on numbers on the screen. Cross-channel insight emerges from RSS-enabled overlays of company news, sales and other business data on top of trended web metrics. Key web metrics are automatically translated to plain English text, shared throughout an organization and viewed in any interface.

"Webtrends has created an entirely new user experience that makes it remarkably easy for us to quickly retrieve and provide key decision makers with necessary web analytics data. This sleek new design will provide better top-line perspective while allowing us to think about and leverage this data more effectively," said Kate Johnson, Digital Relationship Marketing Manager, Kimberly-Clark. "Many analytic providers are lacking in this need so we're very excited to see the direction Webtrends is going with this powerful new visual interface."

Webtrends Analytics 9 is comprised of three primary components:

Insight Interface: No Instructions Necessary

The new Analytics 9 Insight interface offers breakthroughs in data exploration and visualization, including:

RSS Overlays. Quickly determine how other marketing investments are influencing your web site by visually overlaying data from any RSS feed on top of trending web metrics. Overlays from Webtrends Social Measurement, for example, provide direct insight into the relationships between web site traffic and activity on enthusiast blogs, video channels and other interactive media.
Story View. Automatically convert data and metrics into non-technical narratives that offer written context that graphs and charts can't. The text can be downloaded and shared as PowerPoint, Word, and other formats.

Data-in, No Restrictions. Data-out, No Fees

Webtrends' industry leading application programming interface (API) provides self-service access and integration of online and offline data without any added charges:

Live spreadsheets. Review web site metrics throughout the day in live spreadsheets that anyone can access. Create Excel dashboards with live data in three easy steps.
Data collection. Uncover cross-channel trends and business opportunities by programmatically sending data from mobile applications, devices and any other standards-based source to Webtrends hosted collection service for processing and analysis alongside your web site traffic and other data.
Data Extraction. Populate widgets, dashboards and other applications with Webtrends data using reliable, no-cost Webtrends Web Services, built with Representational State Transfer (REST) URLs and other web standards. Or combine data from Webtrends and other business intelligence tools to create best-of-breeds solutions catered to your business.

Powerful to the Core

Analytics 9 provides all of the core analytics features customers depend on with Webtrends On Demand, including:

Unlimited scale, capacity. Distinct and fully redundant data collection, analysis and rendering help absorb even the largest spikes in traffic without system outages or lost data.
Unmatched data flexibility. Unlimited dimensions and measures based on any attribute or parameter let you explore your data without restrictions or incurring extra charges.

Analytics 9 is available for purchase beginning today. Current Webtrends On Demand customers have access to Analytics 9 at http://Insight.Webtrends.com.

"I am enormously proud of this release. It represents a commitment we made to our customers just last April at our Engage conference ---we are the most Powerful, we are the most Open and we will be the most Elegant solution in the market." said Alex Yoder, CEO of Webtrends. "Analytics 9 turns the page for an entire industry that has just been focused on reporting and brings the depth of the data that Webtrends uniquely collects to life for the entire enterprise to analyze and take action with."

Learn more about the breakthrough features of Analytics 9

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at http://www.webtrends.com/ or call 1.877.932.8736.

Webtrends Acquires Multivariate Testing, Optimization, and Targeting Leader Widemile

Thu, 30 Jul 2009 00:00:00 GMT

Portland, OR., - July 30, 2009 - Webtrends, a global analytics leader with world class data collection and analysis solutions, has entered a definitive agreement to acquire Widemile, a leading provider of multivariate testing and site optimization technologies and services. For Webtrends, the deal reinforces its momentum in the marketplace under the helm of CEO Alex Yoder and further solidifies its position as a leading enterprise customer intelligence company.

Designed by optimization experts, Widemile's platform provides the capabilities marketers need most, including intuitive wizards, real-time reporting and analysis, advanced visitor segmentation, full service and best practices services and training. Widemile's third-generation, on-demand multivariate testing and site optimization platform is best known for its industry leading ease of use, algorithms and architecture, and reporting capabilities.

"Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile's capabilities provide a natural path to help our customers achieve better performance and improved ROI," said Alex Yoder, Webtrends CEO.

According to Forrester Research, "All too often, multivariate and A/B tests are performed as a means to identify problems and address issues, rather than a method to create better pages from the start."¹ Marketers have been hesitant to use and deploy multivariate testing and targeting solutions, which have been traditionally difficult to use, time consuming, and resource intensive. In response to the needs of the market, Widemile has built a platform that is both comprehensive in it capability and easy to setup and use in its operation. Adding this functionality to the existing Webtrends platform further extends the core objective that customer behavior must be tested, interpreted, optimized, and measured to provide customer intelligence professionals with the ability make their businesses more successful.

"The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years," said Robert Bergquist, Widemile CEO and President. "The combination is a best-in class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates."

For Webtrends, this deal signifies a significant milestone in the Company's goal to provide best-in-class enterprise customer intelligence applications capable of testing, monitoring and measuring all aspects of your online visitor's interactions with your brand.

About Widemile
Widemile Inc. is a leading provider of testing and targeting technologies and services for online marketers and interactive agencies. By providing the most intuitive, efficient and powerful self-service testing and targeting platform supported with comprehensive online training and a proven professional services team, Widemile helps marketers maximize the value of online marketing investments.

About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

¹ Forrester: Multivariate Testing Moves Further Upstream, by Forrester Research, John Lovett, June 13, 2008

Webtrends Recognized as a Web Analytics Leader by Independent Research Firm

Fri, 24 Jul 2009 00:00:00 GMT

Portland, Ore., - July 24, 2009 - Webtrends, an enterprise customer intelligence company, today announced that the company was recognized as a Leader in "The Forrester Wave™: Web Analytics, Q3 2009" report published by Forrester Research, Inc. in July 2009. Forrester's report evaluated each vendor's current offering, strategy, and market presence.

The report states that Webtrends "is a company united in delivering leading enterprise-class capabilities, which it does with exemplary metrics, dimensions, and correlations. Webtrends received high marks because of its ability to create unlimited custom and calculated metrics, as well as the capacity to perform unlimited correlations." The report reflects Webtrend's focus on delivering value to their customers, stating, "Webtrends Reference clients expressed high levels of satisfaction overall, with extreme satisfaction in responsiveness/support, application reliability, and value."

"As the needs of large enterprises grow and mature and as companies plan their evolving Web analytics strategies, we will continue to provide innovative solutions that enable our global customers to strive," said Alex Yoder, CEO of Webtrends. "We are extremely proud to have been recognized as a Leader in the Web analytics industry by Forrester Research. The Forrester report further reflects Webtrends' longstanding commitment to providing customers unfettered access to their data, enabling us to innovate and grow our market share." Webtrends is a customer intelligence company that turns online and offline data into understanding. We uncover the trends and business opportunities that fuel our clients' success. We're dedicated to Open Exchange — the free flow of data among systems, transparency with our clients and shared success with our partners.

“The Forrester Wave™: Web Analytics, Q3 2009" report can be downloaded from the Forrester's web site at: www.forrester.com

About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Webtrends Marketing Warehouse Now Available As On Premise Solution

Tue, 30 Jun 2009 00:00:00 GMT

Portland, Ore., - June 30th, 2009 - Webtrends, a global analytics leader with world class data collection and analysis, today announced availability of the Webtrends Marketing Warehouse On Premise product. Webtrends Marketing Warehouse serves as a storage and analysis hub for all customer data allowing a company's marketing, analysts and business intelligence developers to work together in the ultimate pursuit to mine understanding and insight from numbers to drive action. Marketing Warehouse On Premise also integrates seamlessly with traditional enterprise data warehouses to provide a tailored solution that meets enterprise-wide business needs.

The new Webtrends Marketing Warehouse allows customers to:

Enrich all customer data with segmentation and score information
Gain valuable insight through data analysis of segments and visitor behavior
Easy integration with an existing customer's enterprise data warehouse and marketing applications such as email and CRM, to help drive action across individuals

"Webtrends Marketing Warehouse is unique to the marketplace as it provides insight into individual visitor behaviors over time to drive more effective marketing efforts. This in turn drives revenue," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "We are seeing strong adoption of Marketing Warehouse across industries that collect sensitive information and require deep control of that data, such as financial services, insurance and healthcare."

When used as a data hub, Marketing Warehouse provides the data capture, enrichment and integration capabilities of the data mart, along with unparalleled data analysis and warehousing capabilities. Built-in tools and add-on components result in the ability to analyze and segment online data through:

Webtrends Explore. This built-in data exploration tool lets you drill into a specific customer segment by campaign, content, product and conversion event to get a better understanding of customer preferences.
Webtrends Score. The industry's only patented solution for quantifying visitor behavior lets you precisely segment and target your most valuable customers.

From an organization's marketers to data analysts, all rely on the data generated by website visitors and customers to make actionable business decisions and the data warehouse needs to serve them and their divergent needs.

About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized searcher engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago. You can learn more about Marketing Warehouse and other Webtrends products and services at www.webtrends.com or call 1.877.932.8736.

Microsoft's Bing Search Results Now Tracked Through Webtrends Analytics

Mon, 01 Jun 2009 00:00:00 GMT

PORTLAND, Ore., - June 1, 2009 - Webtrends, a global analytics leader with world class data collection and analysis, today announced the ability to fully track and analyze search data generated from Microsoft's new search site, called Bing. Bing is Microsoft's most current upgrade to Live Search and is the company's most aggressive challenge to competing search products from Google and Yahoo!. Webtrends is the first web analytics company to announce full support of Bing.

With Webtrends On Demand software, and available immediately, Webtrends customers are able to track specifically which traffic comes to their site from bing.com. All search engine reporting, including paid or organic search, keywords and phrases will automatically include detailed analysis of bing.com data and traffic.

"Once Bing.com was announced at the 2009 All Things D conference, Webtrends engineering immediately began work to ensure our customers are able to track all search results from the new engine," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "Our customers expect this kind of nimble, quick integration and we are proud to say that all analytics customers can analyze changes in search traffic to their site from Bing.com versus other search engines, immediately."

Search has become the main tool used by people to surf the web and continues to innovate across paid and organic channels. As search services like Bing push new features to users, such as Bing's table of contents, a navigation rail that allows users to refine their searches, changing with each individual query, customers will look toward Webtrends to provide detailed analysis of that data.

With insights into search engine adoption and usage of Microsoft's Bing, Webtrends customers across its eight vertical industries will be better positioned to analyze online advertising campaigns across all search results.

In April 2009, Microsoft accounted for 8.2 percent of searches in the United States, which pales in comparison to Google's 64.2 percent, according to ComScore. Yahoo's share was 20.4 percent.

About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Proposes Measurement Standard for Digital Marketing

Tue, 05 May 2009 00:00:00 GMT

Portland, OR., - May 5, 2009 - Webtrends, a global provider of world-class data collection and analysis, today made available a beta version of the first standardized model for determining how effectively organizations measure and utilize the data generated by their online marketing.

The Digital Marketing Maturity Model (DM3) provides a framework and objective criteria for assessing the strategies, skills, tools and best practices that support the successful measurement of all digital marketing activities. Other industry models focus exclusively on web site measurement.

"For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "We hope this model leads to consensus about how to build and maintain mature measurement programs across all types of digital marketing investments."

Webtrends Digital Marketing Optimization team developed the model, drawing on more than a decade of experience helping leading companies and brands such as Microsoft, Coca Cola, Disney and General Mills build successful measurement programs.

The model helps organizations:

Measure the maturity of digital marketing programs in six core areas (measurement strategy, analytics resources and domain expertise, data integration and visualization, data analysis and insight, adoption and governance, ongoing optimization).
Assess measurement programs across all digital channels, including web sites, search engine marketing, online advertising, social media and other digital marketing channels.
Pinpoint the skills, staffing and other investments needed to advance within the model's four levels of maturity.

Webtrends is seeking feedback on the DM3 beta. A white paper is available to learn more about the model, along with a self-assessment survey. Responses to the survey will be compiled to create industry and regional maturity norms. Participants can also receive their score and assessment.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Webtrends Marketing Optimization Team
The Digital Marketing Optimization Team helps Webtrends clients realize the full potential of their online marketing investments — on their web sites and through search engine marketing, email and social media. Team members create measurement strategies and provide ongoing guidance based on deep understanding of the customer's business objectives. The DMO serves as a strategic partner for major businesses and brands, including Microsoft, Coca Cola, Disney, State Farm Insurance, Dell and Hilton.

Webtrends Open Exchange Removes the Handcuffs From Your Data

Tue, 07 Apr 2009 00:00:00 GMT

Las Vegas, Nev., - April 7th, 2009 - Webtrends, a global analytics leader with world class data collection and analysis, today announced a new set of web services for Webtrends Open Exchange. These new web services remove the handcuffs from data that have traditionally been in-place for current day marketers. The Analytics industry is rapidly evolving and the need for deep integration of analytics data into corporate systems and data warehouses is critical to marketers.

Webtrends Open Exchange recognizes the need for complete access to a customer's information and is providing, at no additional cost, API access and user managed data collection and delivery capabilities. Webtrends customers are in full control of their managed data for the simple reason that it is theirs.

No Access Fee for Getting Data Out
Starting immediately these new web services gives customers access to their data with no hidden add-on fees and marks the first time a company in the enterprise analytics space has offered access to data with no API fee.

"Webtrends Open Exchange is a concept that encompasses both our technology and our corporate philosophy; that great products, experiences and companies succeed due to dedicated customer service, open standards and a transforming user experience," said Alex Yoder, CEO, Webtrends. "Webtrends Open Exchange provides our customers with the flexibility and control of their data so they are able spend their effort on leveraging the data and deriving meaning from the numbers, versus negotiating with a vendor to access their data. With Webtrends they have full control."

Data Access and New API Pricing
Webtrends continues to help customers take analyzed data from analysis to insight and ultimately into action by extending access to analysis and reporting across its line of business solutions. Webtrends web services enables marketers to use any tool, system, or technology of their choice in accessing analyzed data. Webtrends also allows integration of digital data with offline data for enhanced views of prospects and customers. Technology partners and customers have open, easy access to the best practices, guides, and developer's applications to get the most of existing and future products.

Under the New Data Access API Pricing:

Webtrends Open Exchange will not handcuff customer's data
All Webtrends customers will receive access to their data in a way that compliments their unique business at no additional cost from Webtrends

"Webtrends is not going to nickel-and-dime our customers by charging for API access to their own data. It's theirs, not ours," said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. "I liken those who charge for API access to having to pay an access fee for withdrawal of your own money, from your own bank. It doesn't make any sense, and neither does fee-based API access to your analytics data."

Data Collection API
Webtrends has released further enhancements to its solution for managing the complexity of javascript tagging, through its Tag Builder product, to allow for easier partner connections and more efficient tag management. Additionally, Webtrends also pre-announces a formal Data Collection API to be available in late summer to further enable customers to derive value from partners within Webtrends Open Exchange. Webtrends continues to deliver partner integration connections, both online and offline, to new and emerging sources of data consistently identified by the needs and feedback of customers.

"Delivering business changing insight requires the right information," said Chris Andrews, executive vice president, Atomic Labs. "Webtrends Open Exchange has made it a cinch to integrate Atomic Labs unique data acquisition technology with Webtrends powerful analytics to deliver better insight to our customers with point and click simplicity."

Webtrends Approach: Through Open Exchange technology partners, service providers, and customers have easy access to best practices, guides, and "plug-ins" to get the most of Webtrends' solutions. The differentiation of the Webtrends Approach is within the partner network: rather than dictating one-way outbound communication to hundreds of partners, Webtrends focuses on establishing high-value, tight integrations with a handful of partners in each key category within a marketer's ecosystem. Webtrends has created a new solutions consulting team across eight industry solutions to show real-world examples of integrating all data from online and offline marketing activities.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Social Measurement Powered by Radian6 Provides Advanced Tools For Customer Engagement Across The Web

Tue, 07 Apr 2009 00:00:00 GMT

Las Vegas, Nev., - April 7th, 2009 - Webtrends, a global analytics leader with world class data collection and analysis, today announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realization.

Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.

According to the October, 2008 Forrester Research report The Growth of Social Technology Adoption - "Social technology adoption increased tremendously this year(2008). Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007... Marketers have to get on board with social now — more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up."

How it Works
Radian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social web. Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what's happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what's happening outside their domain across the social web.

For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6's powerful As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.

"This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space," said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. "The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter."

"Both Radian6 and Webtrends share the view that social media and the web are changing how companies and marketers do business," said Chris Newton, CTO and founder, Radian6. "The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers."

About Webtrends Open Exchange
Webtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and more.

About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago.

About Radian6
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-it-happens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Workflow features also allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements.

Visit www.radian6.com for more information.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Yes, Digital Marketers Can Gain Obama Campaign's Data Crunching Advantage

Wed, 18 Mar 2009 00:00:00 GMT

Portland, Ore. March 18, 2009 - At Webtrends Engage 2009, two of the data management architects for Barack Obama's presidential campaign will discuss how marketers can employ the sophisticated data-mining techniques that helped Obama win the White House.

Dan Langer, the campaign's national data director, and Luke Peterson, data architect for Obama for America, will take part in a lively Q&A session April 8 at the Red Rock hotel in Las Vegas. Webtrends, a leader in analytics and marketing optimization, will host the two-day Engage 2009 conference, which will be packed with learning and industry interaction opportunities to optimize online and offline marketing campaigns, drive revenue growth and generate new business opportunities.

"The curtain is closing on wasteful, mass-market campaigning and business marketing," Langer said. "Candidates, non-profits and businesses that master the art of melding the large databases at their disposal can realize the promise of one-to-one engagement with diverse audiences."

The Obama campaign refined the data-mining techniques used by businesses and a growing number of candidates, cultivating active voters and donors by cross-referencing hundreds of disparate data sources and democratized access to much of this data throughout the campaign.

At Webtrends Engage 2009, Peterson and Langer will discuss how the Obama campaign:

Created precise voter profiles by integrating traditional voter and party data with publicly available consumer information, along with email, mobile and other voter contact information.
Kept supporters engaged by delivering targeted messages through email and mobile text messaging, in addition to traditional in-person and phone canvassing.
Provided self-service online access for more than 20,000 organizers to databases of campaign contacts and other public information.
Improved the accuracy of their outreach efforts with repeated testing of data sources and the messaging used in campaign outreach.

"The data-mining techniques used by the Obama campaign offer digital marketers a road map for building more meaningful relationships with their customers," said Webtrends Vice President of Marketing Jascha Kaykas-Wolff. "This keynote is just one example of how Engage 2009 will deliver the practical, results-oriented insight that digital marketers need to succeed today."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: engage.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends And IBM Partner To Deliver Analytics Data Through WebSphere Portal Software

Fri, 27 Feb 2009 00:00:00 GMT

PORTLAND, Ore. - Feb. 27, 2009 - Webtrends, a leading provider of web analytics and online marketing solutions, today announced an integration partnership with IBM which will incorporate the collection and analysis of visitor behavior data into IBM WebSphere Portal software, creating a closed-loop content performance management solution.

Webtrends' data collection technologies enable IBM's portal software to accurately pass relevant portlet output to the selected data collection option, which is called the SmartSource Data Collection Server. This allows customers to make better marketing decisions using social-based technologies. It also makes it possible to start using performance data from Webtrends to drive optimization processes within WebSphere Portal.

"IBM is a valuable long-term partner and we are looking forward to the integration of WebSphere Portal with Webtrends analytics," said James McDermott, vice president partners, Webtrends. "More and more of our customers have come to expect better analytics performance with the portals they use internally, to gauge performance management and drive marketing and business objectives."

"IBM has designed its portal software with easy-to-use, social-based technologies that put people in control of IT. Webtrends shares that same vision through its Web analytics products," said Larry Bowden, vice president, IBM portals and mashups. "This partnership is a big leap forward in incorporating analytics data with a single view."

Ultimately, the initiative will enable a customer to simply select the Webtrends analytics package they are familiar with and WebSphere Portal will start passing data for the selected system. This will address cumbersome tag management and deployment issues bringing analytics data into the environment needed to drive marketing action.

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information about IBM WebSphere Portal, visit: www.ibm.com/websphere/portal

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Announces Record Bookings With Strong Year-Over-Year Revenue Growth

Wed, 25 Feb 2009 00:00:00 GMT

PORTLAND, Ore. - Feb. 25, 2009 - Webtrends Inc., a leading provider of Web analytics and online marketing solutions, today announced record customer bookings for its second fiscal quarter 2009. The announcement comes on the heels of very strong quarter-over-quarter financial bookings and positive year-over-year revenue growth. Despite the worldwide economic slowdown, Webtrends continues to enjoy such growth while retaining a large percentage of its enterprise level customers and achieving profitable operating margins under new executive level management.

"It feels exceptionally good to communicate Webtrends momentum in the face of a down global economy, and it is due to the expertise of our employees and the loyalty of our customers," said Alex Yoder, CEO of Webtrends. "We've made significant investment and improvements in our business services and consulting programs to continue to earn this loyalty by giving our customers the ability to maximize the results of their marketing investments."

Deeply committed to the success of its customers, Webtrends has improved the functionality and usability of its analytics platforms giving a broader range of marketers a better understanding of their audience and more effective tools for engagement. Along with the ability to utilize these improved analytics, SEM, and visitor intelligence solutions, Webtrends also gives customers easy access to the best-in-class support and education provided by the Webtrends client services team.

Flexible architecture, customized business intelligence, ease-of-use in tagging and deployment, and quality customer support and consulting services engagement were routinely cited by Webtrends customers as the primary reasons for selection.

Continued customer partnerships in Q2 2009 include Microsoft, State Farm, TrendMicro, AT&T Mobility, Mattel, McAfee, Yahoo, T-Mobile and Coca-Cola.

New enterprise customers include, among others, San Mar and Altria.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Identifies Steady Adoption of Microsoft Windows 7

Wed, 04 Feb 2009 00:00:00 GMT

PORTLAND, Ore. - Feb. 4, 2009 - Webtrends, a leading provider of web analytics and online marketing solutions, has identified a steady increase in usage of Microsoft's new operating system, Windows 7. Microsoft launched the availability of Windows 7 BETA at the International Consumer Electronics Show (CES) earlier this year. With Webtrends On Demand software Webtrends customers are gaining valuable insights into what operating systems (OS) their customers use. With Windows 7 in its initial BETA stage, Webtrends has already seen an up-tick in usage, helping to validate adoption of what is already the world's most widely anticipated OS.

Ensuring a flawless customer experience is fundamental to driving online sales and engagement for business. Understanding online behavior and the various platforms customers use to interact is becoming an increasingly sophisticated task. With insights into BETA software like Windows 7, Webtrends customers can plan for necessary upgrades as those BETAs become mainstream. Tracking Windows 7 also allows those customers to save valuable time and money in the future.

"A big piece in the development strategy for Windows 7 is to promote the advent of interactive, multi-media informed technology, from the home and business. True two-way interaction," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "Understanding where your customers are coming from and the types of interactions they want to have with you is very important for marketers. Webtrends has seen a consistent rise in usage of Windows 7 since Microsoft’s open BETA, and it's important that our customers have access to this information as well."

Webtrends is the first analytics provider to announce support for Windows 7 tracking. The company updated its On Demand software to track and report on Windows 7 on January 20th, shortly after broad availability of the OS's BETA release.

Super Crunchers Author Demonstrates Power of Data-Driven Marketing at Webtrends Engage '09

Wed, 28 Jan 2009 00:00:00 GMT

PORTLAND, Ore. - Jan. 28, 2009 - Ian Ayres, best-selling author of Super Crunchers, will deliver the keynote address at the annual customer conference of Webtrends, a leading provider of web analytics and marketing optimization solutions. Webtrends Engage '09 will run April 7- 9 at the Red Rock hotel in Las Vegas.

Ayres, a Yale professor of management and law, will demonstrate how forward-looking businesses, consumers and governments are using predictive insight gained through analysis — or "crunching" — of large databases to gain a competitive advantage. He will also share examples of companies successfully using data to make more accurate and informed marketing optimization choices. Steven D. Levitt, co-author of Freakonomics, called Ayres' book "groundbreaking" and stated "it just may change the way you think."

Ayres' keynote will focus on:

How to uncover future business trends with randomized experiments
Practical ways companies can use statistical analysis to solve business problems
Why they should supplement — or replace — traditional intuition and expert resources with data-driven decision making

"Data-driven decision making requires powerful data analysis solutions like those that Webtrends has pioneered over the past 15 years," Ayres said. "I look forward to introducing Webtrends customers to new ways to put their data to work to super crunch their marketing."

Ayres will also participate at Engage '09 in an open discussion with Murray Gaylord, Vice President of Marketing, NYTimes.com and Vice President of Customer Insights, New York Times Media Group, who has used web channel data to drive decision-making for the past several years. The lively discussion will provide real-world examples and new ways to use web analytics and marketing optimization to improve their businesses.

"To be an effective marketer today it is imperative to combine industry expertise with the powerful data available within a business to make the most accurate decisions possible," said Jascha Kaykas-Wolff, Vice President of Marketing at Webtrends. "Ian's insight, along with the practical lessons and workshops at Engage '09, will help our customers be better marketers — the goal of everything we do here at Webtrends."

In addition to authoring eight books, Ayres contributes to the New York Times' Freakonomics blog, is a columnist for Forbes magazine and has been a commentator on public radio's Marketplace. His research has been featured on PrimeTime Live, Oprah and Good Morning America and in Time and Vogue magazines.

Engage '09 will be Webtrends most educational, interactive and customer-focused conference ever. Attendees will return home with practical, solution-based ways to turn insight from their online data into real improvements in marketing performance, generate more revenue and efficiency throughout their marketing programs and get more out of their Webtrends investment. With an agenda collaboratively developed by Webtrends and its customers, small group sessions, hands-on workshops and numerous one-on-one networking opportunities, Engage '09 will keep attendees at the center of the learning at all times. For more information — or to join the Engage '09 conversation — marketers and web analytics professionals are encouraged to visit the Engage blog or follow the event on Twitter @WTEngage.

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Stands Strong with NYTimes.com, Reuters, Internet Broadcasting and CCTV during Inauguration Traffic Surge

Tue, 27 Jan 2009 00:00:00 GMT

PORTLAND, Ore. - Jan. 27, 2009 - The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. Webtrends, a leading provider of web analytics and online marketing solutions, today announced that the scalability and reliability of its solutions enabled some of the world's largest media companies including: NYTimes.com, Reuters, Internet Broadcasting, and China's largest broadcaster, CCTV to continue to access relevant, timely data despite the massive traffic surges to their sites.

"With the nation and the world riveted on events in Washington, D.C., for a remarkable day in history, Internet Broadcasting delivered record setting results that reinforce our leadership position as a reliable and scalable web publishing solution," said Jeff Kimball, chief operating officer of Internet Broadcasting. "Webtrends robust solutions consistently provide us with the ability to track and report on key information we need to remain relevant to readers and to provide value to our partners."

Among Webtrends solutions used by industry leading media companies are:

Webtrends On Demand™. Comprehensive marketing insight in an easy-to-implement hosted (software as a service) solution that leverages Webtrends state-of-the-art hosted operations centers.
Webtrends Analytics™. Comprehensive marketing insight in an on-premise software solution that offers customers maximum control and flexibility.
Webtrends Marketing Warehouse™. Sophisticated data integration and advanced segmentation and targeting capabilities delivered through hosted or software solutions.

"From the beginning of President Obama's campaign through his election and inauguration, Webtrends customers have seen traffic to their media sites continually increase to record levels," said Jascha Kaykas-Wolff, vice president of marketing for Webtrends. "These past few months have demonstrated that our solutions are capable of providing consistent and reliable data and analysis without fail, no matter the traffic levels."

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Media contacts
Rian Merrill, Edelman Media Relations, 503-471-6845
Jascha Kaykas-Wolff, Webtrends, Vice President Marketing, 503-553-2216
Jill Hooper, Internet Broadcasting, Director of Marketing, 651-365-4103

Australian Businesses Thrive Online With Webtrends

Thu, 22 Jan 2009 00:00:00 GMT

SYDNEY, Australia – 22 Jan. 2009 – Webtrends, a leading provider of web analytics and online marketing solutions, are rapidly increasing their customer base across the ANZ region. Leading brands such as Flight Centre, Australian Broadcasting Corporation, Coles Group and National Australia Bank are partnering with Webtrends to develop cutting edge and engaging web analytics campaigns to get the most out of their online presence.

Australian businesses understand how vital web analytics is in measuring the success of their online marketing and e-business strategies. Now they are beginning to take this a step further. Industry leading organisations are utilising web analytics in conjunction with offline data to create comprehensive pictures of their customers, to enlighten them with an understanding into the drivers behind their customers' behaviour. Businesses are mining data collected from their websites, online and offline marketing campaigns to ensure they are developing online marketing strategies that engage and motivate.

Webtrends products include tailored and incisive online marketing solutions and insightful web analytics products which can measure all aspects of an organisation's online presence, allowing businesses to uncover the individuals within the crowd, providing one view of their customers and their online and offline interactions with the business and to measure and reveal which visitors offer the most potential value to a business.

Webtrends newest revolutionary product offering, Ad Director, employs self-learning technology to manage, optimise and profitably expand a business's entire paid-search advertising portfolio across all of the major search networks.

"Through Webtrends Ad Director, we have been able to drive sales and significantly improve our return on investment," said Grant Waldeck, Online Marketing Manager, Flight Centre.

Online marketing is changing. Businesses want to really understand who their customers are, what drives them and then develop campaigns that interact with customers in the way the customer wants. "Businesses are looking for creative solutions to help them achieve a competitive advantage. Web analytics can provide a level of insight into their customers they have never had before," said Mark Allison, Territory Manager, Australia and New Zealand of Webtrends. "We are seeing a huge demand from businesses in Australia and New Zealand who are looking to boost the performance and return on investment of their online strategies using Webtrends market leading solutions."

"Webtrends will continue to experience phenomenal growth in Australian and New Zealand in 2009 by providing organisations with invaluable leverage and insight into their customers though state of the art marketing and online optimisation solutions," says Mark.

About Webtrends

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contact
Angela Coombes Max Australia 02 9954 3492

Webtrends Conference Engages Customers Long Before They Arrive

Tue, 13 Jan 2009 00:00:00 GMT

PORTLAND, Ore. - Jan. 13, 2009 - Webtrends, a leading provider of web analytics and marketing optimization solutions, has changed the format of its annual customer event to ensure attendees walk away with information and best practices tailored to their unique marketing and business objectives.

Webtrends Engage 2009 takes place April 7-9 at the Red Rock hotel in Las Vegas. Unlike traditional vendor-driven, sales-oriented customer conferences, Engage 2009 will emphasize:

Customer participation and direction. Borrowing aspects of the increasingly popular unconference and barcamp models, Webtrends is asking potential attendees what they would like to learn about at the conference through ongoing conversations on social networking venues such as Twitter, Facebook, LinkedIN and on the Engage blog.
Practical learning. Sessions and workshops will focus on solution-based ways to use analytics to optimize online and offline marketing, generate more revenue and generate new customers and business opportunities.
Interactive learning environments. Smaller groups sessions, hands-on workshops and Flex gatherings will promote interaction among customers and presenters.

"Engage 2009 is much more than a three-day event in April. It's months of interaction and learning among our customers, employees and partners on our blog and other online networks," said Alex Yoder, CEO of Webtrends said. "The changing analytics landscape and tight economy require a different type of customer conference - one that lets marketers tailor the event to their unique needs, gain relevant insight from presenters and peers and drive greater business value from their marketing investments."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Helps easyJet Bring Customers Home for the Holidays

Tue, 23 Dec 2008 00:00:00 GMT

LONDON — Dec. 23, 2008 — Webtrends, a leading provider of web analytics and online marketing solutions, has partnered with easyJet to continually optimize 24 of the European airline’s online properties and help customers find and book flights, rental cars and hotel rooms, resulting in significantly more online travel bookings.

“In the airline sector, the competition for the customer is always fierce,” says Andrew Berks, head of marketing services at easyJet. “This makes it absolutely crucial that we make our web site the one that travelers turn to, especially during the holidays—one of our busiest times of the year.”

To accomplish this goal, easyJet vigorously tested several vendors’ offerings, and chose to implement Webtrends solutions. With Webtrends, easyJet can monitor online user behavior and constantly develop and optimize its web sites (easyJet.com, holidays.easyJet.com) and marketing campaigns to better fit customer demands.

For instance, after implementing the Webtrends solutions, easyJet was able to extract data showing dwell time significantly increased on promotion-heavy pages. After redesigning the pages to make the display of its ancillary products simpler and clearer, conversions for car rentals increased by 38 percent, while dwell time decreased significantly. Webtrends also allows easyJet to analyze known traffic peaks to see what is happening on an hour-by-hour level. The airline has discovered that lunchtime is among the highest traffic periods, but most purchases tend to occur in the evenings, providing the company insight into how its customers shop.

“We’re laser-focused on giving customers the best counsel and useful tools that will make them successful,” said Alex Yoder, CEO, Webtrends. “We’re proud to play a fundamental role in helping easyJet come out on top.”

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

About easyJet
easyJet is Europe's leading low-fares airline, currently operates 137 aircraft on 352 routes between 88 airports in 23 countries. easyJet carried over 37 million passengers in the past 12 months. easyJet flies to: Aberdeen, Alicante, Almeria, Amsterdam, Asturias, Athens, Barcelona, Bari, Basel, Belfast, Berlin, Biarritz, Bilbao, Birmingham, Bordeaux, Bournemouth, Bremen, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cologne, Copenhagen, Casablanca, Dortmund, East Midlands, Edinburgh, Faro, Fuerteventura, Gdansk, Geneva, Glasgow, Gran Canaria, Grenoble, Hamburg, Ibiza, Innsbruck, Inverness, Istanbul, Krakow, La Coruna, Lanzarote, La Rochelle, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Lyon, Madeira, Madrid, Mahon, Malaga, Marrakech, Marseille, Milan Linate, Milan Malpensa, Munich, Murcia, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Riga, Rijeka, Rimini, Rome, Sofia, Split, Tallinn, Thessaloniki, Toulouse, Turin, Valencia, Venice, Vienna, Warsaw, Zurich.

Book online at www.easyJet.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Media contacts:
Corey Gault, Edelman Media Relations, (503) 471-6836
Barry Parshall, Webtrends Marketing, (503) 553-2741

5 Golden Rules: How to avoid missing out on the Christmas commerce cash cow

Thu, 18 Dec 2008 00:00:00 GMT

LONDON, Dec. 18, 2008 - In spite of the economic slowdown online shopping is still going to be huge this Christmas, as people look to save time and money by doing as much of their gift buying over the net as possible. This activity will reach fever pitch as today is the deadline for most online delivery dates, and internet expert Webtrends is warning ecommerce sites that they must provide a seamless online experience or face losing out on a huge slice of the Christmas cash.

Having worked with many of the world's biggest ecommerce names senior technical director at Webtrends, Conrad Bennett has a wealth of experience and expertise in web site design, and has come up with a few basic rules for online shops that although simple, can have a huge effect if followed over the Christmas period:

I Want it Now: "Allow users to find what they want - and quickly. Competition online is intense and if you don't get it right then unless you have the monopoly on what you sell then I'll be off to Google to find someone else. There's nothing worse than sending online customers on a complicated paper chase - and there's no quicker way to lose them. So if you offer a search function on your web site - which is highly advisable - good indexing is crucial and don't make it necessary to have a log-in to use the search function."
Transparency: "Always let users know where they are in the buying process. With an online shop in particular, it is vital for customers to be able to see the step they're at, and, just as importantly, how many steps remain. The buying process should be kept brief and to the point, and there should be complete clarity about the final cost from the outset. Customers hate nasty surprises at the end of the purchasing process and will often simply break off the procedure, never to return."
Dropouts: "Understand why visitors interrupt the process and abandon your web site. Why do visitors drop off a web site at a particular point - and how can you optimise the process and remedy this point of abandonment? They are often more valuable customers than those that have actually bought something."
Beware the Back Button: "Keep it simple - buying online is not, for most people, a recreational pastime. The technology should be basic and adapted to suit visitor behaviour and support normal browser navigation functionality. So make sure that using the 'Back Button' doesn't ruin the process - it's the most oft-used button on any website so why disallow its use?"
Don't Get Flash: "Static web sites are a thing of the past - but beware of excessively data-rich applications. Customers will not wait an age for pages to load. The key is to find a balanced mixture and, above all, to find a page design that matches the product. While online videos, animations, blogs, etc. are right for some online retailers, they're completely wrong for others. In fact, when in doubt don't even think about Flash - it slows the process and unless it really does add value, you will be losing users every second it takes to load."

"Every Christmas online gains ground on its High Street counterparts - whatever the economic weather. If anything in the current financial climate, people increasingly see the Internet as an affordable and hassle-free way to do their Christmas shop", explains Bennett. "Even on Christmas Day there are huge opportunities - while the shops were closed on the 25th December 2007, four million Britons went online and spent £84 million. However without a firm grasp on how customers are actually interacting with your site, you could end up with a disappointing slice of the Christmas retail pie."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimise their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Lets HMV Know What’s In-Store With Online Kiosks

Thu, 18 Dec 2008 00:00:00 GMT

LONDON, Dec. 18, 2008 - Web optimization specialist Webtrends is today announcing a partnership with HMV to deliver insight and track user interaction with the retail giant's in-store transactional and information point kiosks. The kiosks, launched on November 19th, are designed to bring the online experience in-store for HMV shoppers, providing access to rich content and information previously only available on the net.

The kiosks, which are a key element in HMV's 'next generation' new store format, will act as docking stations enabling customers to download music onto USB keys and flash-drives, and to search for product information — including viewing trailers for films and games, track listings, packs shots and stock availability in-store.

"This is an exciting project and represents a blurring of the lines between the on and offline shopping experiences," comments Nick Sharp, vice president and general manager of Webtrends EMEA. "We are working closely with HMV to inform development decisions by providing key insight into customers interactions with the kiosks, from which specific products users search for most frequently to the fundamentals such as the primary drivers behind kiosk usage."

A mixture of transactional, information-only and combined kiosks are now being trialled at HMV stores in Westfield, High Wycombe, Reading Oracle, Terminal 5 and Covent Garden. Webtrends will be reporting on the kiosks throughout Christmas before the rollout is continued in the New Year.

"Bringing the kind of rich content and information that would previously only have been available online, in-store is a key step forward in successfully adapting the offline shopping experience to modern consumer behaviour," says David Elston, ecommerce manager, HMV. "However having brought the online environment into stores, it was crucial to understand how people interacted with the kiosks, and web analytics plays a pivotal role in that process. When you're working with the website it's much easier to see what's going on, but to have the same level of insight for the kiosks it would literally be a case of watching over people's shoulders."

HMV worked closely with manufacturer Neo Products on the kiosks.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Selects Multi-Channel Marketing Expert to Guide Product Strategy

Mon, 08 Dec 2008 00:00:00 GMT

PORTLAND, Ore. - Dec. 8, 2008 - Webtrends Inc., a leading provider of web analytics and online marketing solutions, has appointed veteran marketer Casey Carey as vice president of products. Carey, who will lead the company's worldwide product strategy, has more than 25 years of experience using consumer information and transactional data to drive marketing strategies for global, multi-channel organizations.

"Accurate and actionable data drives marketing effectiveness and overall business growth," Carey said. "I am thrilled to help Webtrends continue advancing the state-of the-art in marketing optimization and provide marketers new and better ways to gain a holistic view of their customers - both online and offline."

Carey comes to Webtrends from Abacus, creators of the world's first and largest cooperative database, where he served as vice president of marketing and later as senior vice president of product management. He was responsible for product and go-to-market strategies designed to improve the marketing effectiveness of catalog, retail and business-to-business merchants. Prior to Abacus, Carey held positions at other top consumer data and marketing companies, including Customer Insight Co., Experian, ROI Direct, MatchLogic and Peak Effects. Carey also speaks about database marketing, campaign management, e-commerce and Internet marketing at industry events and conferences.

"I'm extremely proud of the seasoned executive team we've brought together," said Alex Yoder, Webtrends CEO and president. "Casey's extensive experience in multi-channel campaign management and data integration strategies will further expand Webtrends thought leadership beyond the web to online and offline marketing optimization."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Microsoft, Yahoo! Veteran Joins Webtrends to Lead Marketing

Tue, 25 Nov 2008 00:00:00 GMT

PORTLAND, Ore. – Nov. 25, 2008 – Webtrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former Webtrends customer, Kaykas-Wolff now oversees all Webtrends marketing, including overall strategy, branding, demand generation, advertising and public relations.

Webtrends CEO Alex Yoder said, "Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with Webtrends, has ideally prepared him to lead the delivery of Webtrends’ vision and solutions to the marketplace."

Kaykas-Wolff joins Webtrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, web development and program management for Microsoft Store, Windows Marketplace and Microsoft PinPoint. Kaykas-Wolff was also a founding member of the eCommerce team that invented and launched Microsoft's digital locker— a virtual lockbox for secure storage of information about software acquired online. Prior to Microsoft, Kaykas-Wolff served as a business development manager for Yahoo! Shopping Business Unit.

"During my years as a digital marketer, I relied on Webtrends data and promoted its value to other marketers," Kaykas-Wolff said. "I look forward to building upon the strong reputation of Webtrends and helping businesses leverage the rich information in their online channel across their enterprise."

Webtrends Extends Customization of Automated SEM Service

Thu, 06 Nov 2008 00:00:00 GMT

PORTLAND, Ore. – Nov. 6, 2008 – Webtrends Inc., a leading web analytics and online marketing solutions provider, has added a customized experience for lead-generation marketers and advertisers, along with reporting and visualization enhancements, to its automated search engine marketing (SEM) service.

Just two months after the release of Webtrends Ad Director^TM, Webtrends extended the solution's capabilities beyond its e-commerce roots to now offer lead-generation marketers and advertisers a separate user-interface (UI). With new dashboard metrics and dynamic reports specifically tailored to lead-generation user monitoring, the success of lead-generation initiatives has never been easier. Additional enhancements include reporting updates and improved graphing functionality that offer customers a more interactive experience and the ability to dynamically zero in on the data of highest relevance.

Early adopters who have traded their outdated bid management techniques for Webtrends Ad Director's self-learning optimizationhave realized an average 44 percent improvement in online advertising results within 90 days. If other large advertisers were to make the switch, they would collectively save between $3 billion and $4.5 billion in advertising spend each year, according to Webtrends analysis.

"The self-learning automation of Webtrends Ad Director is absolutely essential for advertisers and marketers to fully optimize the tens of millions of variables that exist in large SEM campaigns. Manual optimization simply isn't practical or effective," said Webtrends CEO Alex Yoder. "Our latest update to Webtrends Ad Director extends the value of this automation to an even broader range of advertisers and marketers."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Early Adoption Soaring for Google Android Device

Fri, 31 Oct 2008 00:00:00 GMT

LONDON - Oct. 31, 2008 - A surge in early adoption of the new G1 mobile handset -- the first to incorporate Google Android mobile computing platform - indicates Apple's iPhone may have another challenger for the title of hip mobile device, according to Webtrends Inc., a leading provider of web analytics and online marketing solutions.

During the first few days of availability, leading digital businesses such as Telegraph Media Group (TMG), publishers of the UK's biggest selling quality daily newspaper The Daily Telegraph, The Sunday Telegraph and Telegraph.co.uk, have received significant traffic from the G1 handset from T-mobile. To date, a new Google Android application available at Telegraph.co.uk/mobile has generated more than 5,000 downloads and nearly 31,000 visits.

"Part of Android's cachet is its encouragement of third-party development due to the openness of its platform. As a result, many businesses are already creating applications to increase brand awareness and engagement," said Nick Sharp, VP and General Manager EMEA and Australasia, Webtrends.

Webtrends is the first analytics provider to announce support for Google Android tracking. The company updated its On Demand software to track and report on Google Android in its reports on Oct. 30, the day of the platform's release in Europe.

Paul Cheesbrough, Chief Technology Officer at TMG, said, "It's important that the Telegraph is seen to embrace new technologies and lead the way in exploring new avenues for the provision of the latest news. As people increasingly look to online platforms and their mobiles for on the move updates on what's going on in the world today, having an insight into browsing patterns from day one in order to ensure that our site is modified to achieve maximum efficiency within Android handsets is invaluable. As such, Webtrends is giving us visibility of the early adopters and the latest technology used in interaction with our brand."

Sharp added, "Segmenting such users and identifying their behavior will give forward thinking digital businesses such as TMG access to a new resource pool, which can help them shape the way they do business in the future."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Internet Broadcasting Extends & Expands Webtrends Relationship

Thu, 30 Oct 2008 00:00:00 GMT

New York, NY (October 30, 2008) - Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced the signing of a new multi-year deal to continue using Webtrends Analytics On Demand™ to measure and optimize web content across the IB Local Network of sites.

The agreement follows the conclusion of a successful two-year partnership between Webtrends, Inc., a leading provider of web analytics and online marketing solutions, and Internet Broadcasting.

"Webtrends has helped spur our growth by increasing visitor engagement and by helping us serve new customers and strategic partnerships, from our TV broadcast partners to CNN." said David Lebow, CEO of Internet Broadcasting. "Webtrends has successfully proven its ability to scale its analytics services to meet our ever-growing customer volume, on top of the demands of our media customers for fast, detailed insight."

Since adopting Webtrends Analytics On Demand in 2006, Internet Broadcasting has grown to a network of 76 sites, with monthly visits increasing 61 percent to 110 million. Monthly page views have also increased 55 percent, now totaling more than a half billion. Internet Broadcasting has used Webtrends Analytics On Demand to:

Measure and analyze more than 3 billion visits, including more than 14 billion page views and 380 million video streams network-wide.
Obtain precise, high-value insights, such as detailed breakdowns of visitor content usage across dozens of site sections and hundreds of thousands of unique news stories, leveraging more than 300 constantly updated custom reports.
Meet rigorous media customer requirements for timely analysis after major news-driven traffic spikes.
Optimize content, leveraging impression and click data to double the click-through rate and effective CPM of business development links in just one month.

"Prior to using Webtrends, we had limited visibility into which links were truly driving top results for our advertising partners and a difficult time optimizing for top revenue yield per click," said Erik Greenberger, VP Revenue Business Development of Internet Broadcasting. "We began using Webtrends in September to track impressions and clicks on individual links within our Links We Like module. This enabled us to understand CTR for individual links and ECPM for the unit overall. Once the Webtrends data came in, we've been optimizing Links We Like performance by selecting the top-performing partner links based upon CTR, and have seen a dramatic lift (approximately 67%) in the performance."

"The mutual innovation of our two companies has created an extremely successful platform for TV broadcasters and local, targeted advertising online," said Alex Yoder, CEO of Webtrends. "This platform provides a winning combination of services as more publishers expand their online presence."

About Internet Broadcasting
IB is the leading local media network that builds powerful solutions - products, content, and advertising - that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

IB's premiere partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, Post-Newsweek Stations, Scripps, ABC and Telemundo among others. For more information, visit www.ibsys.com.

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. For more information, visit: www.webtrends.com.

Webtrends Seminars Promote Cost-Conscious Marketing Optimization

Mon, 27 Oct 2008 00:00:00 GMT

PORTLAND, Ore. – Oct. 27, 2008 – Webtrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s critical to success in good economic times and bad.

The Webtrends Connect 2008 seminar series will show how to solidify current customer relationships and uncover new business opportunities by squeezing more insight from web site data and extending this information throughout organizations.

"Our seminars demonstrate how open, standards-based analytics and data integration can help your company understand and engage with customers like never before, using the technology and systems that you already own," said Alex Yoder, CEO of Webtrends. "Webtrends and our partners understand the tremendous value that can be captured by connecting offline data with online visitor behavior, and we want to show everyone how they can do it."

Teradata, Brulant and Stratigent will help deliver the half-day seminars, which begin Nov. 3 in San Francisco and run through the end of the month. Other cities include Seattle, Atlanta, Dallas, Chicago, New York and Boston. To register, visit: www.webtrends.com/ms/seminars2008/register.aspx.

Group presentations and an expert Q&A panel will provide marketers unique perspectives on how to:

Uncover new business opportunities by gaining a multifaceted understanding of your customers
Increase efficiency through easier extraction of online customer intelligence and integration with other enterprise systems
Improve marketing execution through more accurate segmentation and targeting of customers
Justify your marketing budgets by extending the value of current investments and generating demonstrable results

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Open Approach Shatters Web Analytics Data Silos

Tue, 21 Oct 2008 00:00:00 GMT

WASHINGTON, DC - Oct. 21, 2008 - Webtrends Inc. today issued a declaration of data independence for frustrated marketers at the eMetrics Marketing Optimization Summit. The web analytics and online marketing solutions provider unveiled a new, open technology framework and standards-based solutions that make it possible to exchange data across the enterprise, free from the closed silos of mass-market web analytics suites.

The Webtrends Connect™ framework extends the value of web analytics across the enterprise. For the first time, organizations can freely exchange visitor-level online data with other standards-based systems. Marketers, BI analysts, warehouse teams and others can each create the one view of their customers and processes that they've long desired when making important business decisions.

"If you want a one-size-fits-all packaged solution, you can get free web analytics," said Alex Yoder, Webtrends CEO. "But if you want to get the most out of your web data, Webtrends provides the only credible solution for creating one integrated view of your customer and enterprise data."

Webtrends data-exchange framework includes:

Webtrends Marketing Warehouse™ functions as an open, standards-based hub for the analysis and storage of online and offline data. This enterprise-scale data platform offers a published data schema and support for standards-based data exchanges, providing flexible integration of web data with virtually any other enterprise information source, application or system.
Webtrends Connect streamlines the exchange of data into and out of Webtrends Marketing Warehouse and Webtrends Analytics™. The new interface component offers easy access to a variety of open, standards-based methods for data exchange, including ODBC and web services/APIs.
Data Scheduler provides self-service, direct access to the Webtrends Marketing Warehouse database. Even individuals with limited IT know-how can easily get at the data they need and integrate it with other enterprise systems and applications.

JupiterResearch recently reported that site operators and analytics clients alike informed them that data integration and the ability to stitch together a holistic view of customers' experience are primary areas of concern. "This crusade for data ownership will exacerbate as elements of electronic business and digital marketing permeate all facets of business during the next few years," senior analyst John Lovett wrote. "For site operators and their business leaders, the goal should be expediting the confluence of data and establishing data-driven processes."

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Named Best in Reporting and Analytics in the 2008 Streaming Media Readers´ Choice Awards

Tue, 07 Oct 2008 00:00:00 GMT

PORTLAND, Ore. – Oct. 7, 2008 – Webtrends Inc., a leading provider of web analytics and online marketing solutions, was named the top reporting and analytics tools provider at the recent Streaming Media Readers’ Choice Awards. This annual award recognizes the best products and services in the online audio and video industry as chosen by the readers of Streaming Media magazine and streamingmedia.com.

The award comes a few months after the announcement of innovative video tracking capabilities available exclusively in Webtrends Analytics^TM. These capabilities allow marketers to uncover visitor patterns and trends related to online video, and then generate real-time, actionable insights into how their streaming content is being used. Webtrends customers from around the world are using this new capability to improve their brand awareness campaigns, track conversion and understand visitor engagement and effectiveness.

Nearly 4,000 Streaming Media readers voted in the competition.

“It’s an honor to receive this type of recognition from end users,” said Webtrends CEO Alex Yoder. “Webtrends was among the first to measure the use of streaming media back in the 90’s, and we’ve continued to invest and innovate to provide deep visitor-centric insights that increase engagement and build profitable relationships for our customers.”

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Develops First Online Tool to Simplify Data Collection

Tue, 30 Sep 2008 00:00:00 GMT

PORTLAND, Ore. - Sept. 30, 2008 - Webtrends Inc., a leading provider of web analytics and online marketing solutions, has released the web analytics industry's first online tool designed to greatly reduce the time and effort required to create accurate data collection tags.

Webtrends TagBuilder™ provides an easy-to-use online interface that lets customers quickly create standard and advanced tags to capture information specifically tailored to their web sites and business needs. The free online tool generates Webtrends data collection tags, which the company has rewritten as standardized, object-oriented JavaScript code.

"Webtrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics," said Eric Rickson, product manager for Webtrends. "This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection."

With Webtrends TagBuilder, analytics users can:

Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
Automate parameter mapping and the capture of information from custom META tags for detailed reporting
Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
Integrate conversion tracking with Webtrends Ad Director, an automated search marketing optimization service
Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites

In addition, TagBuilder splits tags into multiple parts for easy inclusion, and produces an XML configuration file that remembers tag specifications for later reference and use.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Google Chrome Eclipses Established Browsers on Prominent Web Site

Thu, 18 Sep 2008 00:00:00 GMT

PORTLAND, Ore. - Sept. 18, 2008 - According to Webtrends Inc. a leading provider of web analytics and online marketing solutions, Internet users are embracing Google Chrome browser.

In the third week since its debut, Google Chrome is the fourth most popular browser used by visitors to the web site of The Daily Telegraph, Britain's highest selling newspaper. Webtrends Analytics certifies nearly 2 percent of traffic to telegraph.co.uk used the new browser, topping Netscape, Mozilla, Opera and other browsers.

"It's absolutely crucial for any business with a web presence to have a clear view of the browsers that visitors are using," said Christian Howes, Webtrends digital solutions architect. "Webtrends responded quickly to support Chrome so our customers could continue capturing and accurately measuring all of their visitors."

Webtrends is one of the first web analytics firms to incorporate Google Chrome into its On Demand web analytics reports. This update enables customers to report on visitors that use Chrome to access their web sites in the same way as other browsers.

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Chinese Online Traffic Exceeds U.S. Web Sites During Olympics

Thu, 28 Aug 2008 00:00:00 GMT

BEIJING - Aug. 28, 2008 - Daily online traffic on the web site of China's largest broadcaster surpassed that of the leading U.S. broadcaster and online channel during the Olympics, according to Webtrends Analytics.

Spurred by national pride and massive growth in Internet adoption in China, CCTV.com, the site run by national broadcaster China Central TV, drew more than 100 million unique visitors during the 2008 Olympic Games. Webtrends Analytics documented an average of more than 6 million unique visitors each day. In comparison, NBC, which maintained broadcast rights to the Games in the United States, reported an average of 4.3 million unique users a day on its Olympics web site. Yahoo!, which also featured extensive online video from the Olympics, averaged 4.7 million, according to media accounts.

"The Beijing Olympics marked the coming of age for the Internet in China," said Alex Yoder, CEO of Webtrends, a leading provider of web analytics and online marketing solutions. "CCTV.com attracted more than 100 million online visitors for the Olympic Games by providing the right content at the right time for a large and ever-growing online audience."

CCTV.com offered more than 3,800 hours of live Olympics webcasts and more than 20,000 additional hours of news, replays and video-on-demand programs throughout the Olympics. Webtrends Analytics, the gold standard for measurement and analysis of large-scale and global web site traffic, uncovered the following visitor highlights and trends:

An increase of more than 2.5 minutes in the average time each visitor remained on CCTV.com, to nearly 11.5 minutes during the Olympics.
The opening ceremonies and other activities on Aug. 8 generated the most traffic on any single day, nearly 8.5 million visits. Aug. 9 and Aug. 18, the day Chinese athlete Liu Xiang was scheduled to race in the 110 meter hurdles, attracted the second and third highest visitor counts, respectively.
The busiest hour of online traffic was from 11 a.m. to noon on Aug. 18. Nearly 900,000 visits were tallied during the hour in which Xiang was scheduled to race. The second busiest hour was during the opening ceremonies.

"Accurate online visitor data is vital when managing an event on this scale," according to an official statement from CCTV.com, the TV network's official web site. "The real-time insight we gained each and every day from Webtrends Analytics played an invaluable role in the success of our web site throughout these Games."

This is the third Olympics that broadcasters have relied on Webtrends technology to help optimize online content on a massive scale. NBC network affiliates around the United States used Webtrends Analytics online insight during the 2004 Summer Games in Athens, Greece, and the 2006 Winter Games in Turin, Italy.

About CCTV.com
Based on CCTV's powerful resources, CCTV.com is an integrated Internet media provider that delivers customers news, information, entertainment and services. It is an inseparable part of the multimedia broadcast of CCTV and other leading media on important news and events in China.

About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM) and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

Webtrends Takes Aim at Billions of Dollars in Wasted Search Advertising

Tue, 19 Aug 2008 00:00:00 GMT

SAN JOSE, Calif. - Aug. 19, 2008 - Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates Webtrends Inc., a leading provider of web analytics and online marketing solutions.

Webtrends bases this estimate on results of its new service, Webtrends Ad Director, which will formally debut at the Search Engine Strategies (SES) conference in San Jose, Calif., Aug. 18-21. Webtrends Ad Director utilizes self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks to achieve maximum results. Companies using the solution have seen their return on ad spend increase an average of 44 percent.

“Search engine marketing is one of the most critical acquisition channels for many companies, but it is clear that a significant portion of these investments are being wasted or underutilized,” said Kevin Ryan, vice president and global content director of Search Engine Strategies and Search Engine Watch. “As search marketing becomes even more competitive, marketers would be smart to investigate automated methods for increasing SEM returns.”

“We have customers that are realizing over 1,500 percent return on ad spend after switching from their old bid management tools,” said Alex Yoder, Webtrends CEO. “But more importantly, all Webtrends Ad Director customers have seen substantial gains over bid management, while reducing the manual overhead associated with these outdated solutions. With Webtrends Ad Director, we have struck the optimal balance between what machines can do best— repetitive analysis, testing and updates on a massive scale—and the insight and perspective humans bring to search marketing decisions.”

Some of the clients who have realized substantial improvements in their SEM advertising results since switching from bid management to Webtrends’ automated optimization solution include Safelite™ AutoGlass, who increased daily sales by 42 percent after two months, and Orion™ Telescopes and Binoculars, who increased quarterly SEM revenues by 35 percent in one year, without increasing average CPC costs.

“We were able to achieve a much higher conversion rate and broader coverage of the online space while reducing staff hours dedicated to search campaign management by 50 percent,” said Alicia Albo, PsPrint (http://www.psprint.com).

In addition to significantly improving search advertising results, Webtrends Ad Director is the only automated solution that enables companies to override the system to achieve goals outside of normal parameters. For example, a company may wish to set minimum bids on certain terms, such as brand terms, regardless of the observed return.

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Appoints New CEO

Mon, 18 Aug 2008 00:00:00 GMT

PORTLAND, Ore., - Aug. 18, 2008 - The Board of Directors of Webtrends Inc. today announced the immediate appointment of Alex Yoder as the company's new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company's Board of Directors.

In naming Yoder as CEO, the board turned to a Webtrends insider with seven years of experience at the company, and who most recently led Webtrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company's long-term strategic planning, and has over 20 years of global business experience.

Commenting on the management change, board member Neil Garfinkel of Francisco Partners said: "Alex has a proven track record and has demonstrated clear leadership at the company over the years, helping to form our strategic vision and drive customer success. He’s the right person to lead Webtrends business forward.”

Yoder joined Webtrends in 2000 and has served in various management capacities in the sales organization. From 2007-2008, Yoder was the vice president of sales at Touch Clarity, a behavioral targeting company, before leaving to rejoin Webtrends as vice president of sales.

"I've spent seven of the last eight years focused on expanding the Webtrends brand and delivering business value to our customers,” said Yoder. “I'm excited to partner with other Webtrends leaders such as Nick Sharp, vice president and general manager Webtrends EMEA, to achieve our next phase of growth and become the clear worldwide leader in marketing optimization solutions. We will achieve this with an unwavering commitment to product innovation, by delivering valuable and compelling solutions to our customers and by building strong relationships with our partners."

Webtrends recently announced its highest revenue quarter in the company’s history, and tomorrow will unveil its new search engine marketing optimization solution—Webtrends Ad Director™.

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Reports Record Quarter

Thu, 14 Aug 2008 00:00:00 GMT

PORTLAND, Ore., - Aug. 14 2008 - Today Webtrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. Webtrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin.

"We're proud to report the best quarter in the history of Webtrends, with bookings even higher than our record revenues, adding to our software-as-a-service subscription base," said Dan Stickel, Webtrends CEO. "Our record quarter and the increased demand for our solution is a direct result of shipping substantive products that satisfy real needs, investing in customer support and services to ensure our clients' success, and focusing on product innovation in strategic growth areas," said Stickel.

Webtrends helps marketing organizations optimize their online marketing campaigns and improve customer engagement. Webtrends Marketing Lab delivers the industry's most open and flexible analytics platform that enables customers to access and use their valuable online data. The Webtrends marketing suite provides analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Having pioneered the Web analytics industry, the company's record quarter underscores the company's overall market vision and its commitment to customer success.

"Webtrends has moved beyond simplistic solutions that skim the surface," said Alex Yoder, VP of sales, North America. "Those products are great for the mass market, but we're focused on delivering a customized marketing solution to our enterprise customers that they can't get from the countless out-of-the-box reports that other analytics providers offer."

New enterprise customers include, among others, CVS Caremark Corp., Conseco Insurance, Jetix (a subsidiary of the Walt Disney Company), Match.com, and Navistar.

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Analytics 8.5: Primed for Enterprise Analytics

Thu, 07 Aug 2008 00:00:00 GMT

PORTLAND, Ore. - Aug. 7, 2008 - Webtrends Inc., a leading provider of web analytics and online marketing solutions, has reduced the time and resources that enterprises must invest to generate and share business insight from their web sites throughout their organizations.

With the release of Webtrends Analytics 8.5 software — the industry's most powerful and flexible analytics platform - multinationals and other large businesses can more easily extend the value of web analytics throughout their organizations around the globe. System administrators can create user rights and manage large numbers of user accounts in multiple languages through new group- and role-based processes. In addition, marketers can easily calculate a web site's key performance indicators (KPIs) and quickly explore Web 2.0 media trends.

The release of Webtrends Analytics 8.5 on-premise software follows the debut of a software-as-a-service (SaaS) format in June. While both formats offer the same features, the on-premise software provides the control and security preferred by some larger organizations. New and enhanced features enable enterprises to:

Calculate measures on the fly. Enterprises can extend analytics beyond their marketing department's tech-savvy number crunchers. Even the busiest and least analytics-savvy employees can compare results and create new KPIs by dragging and dropping metrics in reports. The new ratios are calculated and added to reports.
Streamline administration. Administrators can manage the access rights of analytics users on a global scale with new preconfigured profiles and templates. In addition, new roles-based processes provide administrators collections of permissions geared to specific workplace positions.
Measure Web 2.0 investments. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to Webtrends Analytics existing Web 2.0 media tracking and other capabilities.
Manage analytics in Asian languages. Japanese and simplified Chinese have been added to the languages in which installation and administration functions can be performed. Additional text and reports throughout the software also have been translated to make it easier for global enterprises to create and share analytics reports in traditional and simplified Chinese, Japanese and Korean.

"Webtrends Analytics 8.5 provides the ease of use necessary to extend web analytics throughout the enterprise, while continuing to raise the bar for flexible, open analytics technology," said Webtrends CEO Dan Stickel. "This release demonstrates Webtrends renewed commitment to providing our long-standing, loyal customers innovative new ways to extend the value of the online marketing industry's most powerful and flexible analytics solution."

About Webtrends Inc.
Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Expands Asian Market Leadership

Fri, 01 Aug 2008 00:00:00 GMT

PORTLAND, OR. - Aug. 1, 2008 - Webtrends Inc., a leading provider of web analytics and online marketing solutions, has added several prominent global enterprises as clients in India, further solidifying its standing as the leading provider of online business intelligence solutions throughout Asia.

Webtrends has expanded its presence across several vertical industries in India, a country with more than 60 million online users and 106 million mobile Internet users, according to internetworldstats.com. These industries include media, government, technology and financial services.

These companies include:

ICICI Bank, India's second-largest private bank, with a presence in 18 countries.
The National Informatics Centre, an Indian government agency that hosts many state government web sites.
Infosys Technologies Ltd., which designs and delivers IT-enabled business solutions, with more than 91,000 employees in more than 40 offices worldwide.
Malayala Manorama, one of the largest media groups in India, with more than 40 publications, including the Malayala Manorama Daily.

"The success of any media organization is determined in large part by its ability to reflect and adapt to the needs of its audience," said Mariam M. Mathew, chief operating officer of Manorama Online, the online division of Malayala Manorama. "Webtrends helps our media outlets get to know and really understand their audiences. The insights are endless."

Webtrends works closely with Meta Infotech, an India-based comprehensive solution provider that offers inventive solutions for the corporate world, to provide IT infrastructure management services to its customers in India.

"Webtrends remains focused on growing our international customer base and providing enterprises worldwide with the online marketing solutions they need to deliver business intelligence -- across their organizations and across international borders," said Dan Stickel, CEO of Webtrends. "The continued global expansion of Webtrends Analytics and our standards-based open platform are helping marketing professionals in India and other emerging economies understand their customers and optimize campaigns to increase conversions and improve customer satisfaction."

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customer's online experience.

For more information, visit: www.webtrends.com.

About Metainfotech

Meta Infotech Private Limited is an emerging force in the rapidly growing world of Information Technology. Meta Infotech is a comprehensive solution provider offering inventive solutions for the corporate world. Meta's activities encompass a niche services specializing in IT infrastructure management. Meta Infotech came into existence in 1997, and since has proactively involved itself in providing quality software and solutions and to the corporate world. Meta has always won the best solution provider award for all the products they have committed to promote. Meta has offices at four corporate hubs and operates direct and with partners across the country. www.metainfotech.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Olympic Scale: China’s Largest Broadcaster Gains Cross-Media Perspective with Webtrends

Thu, 24 Jul 2008 00:00:00 GMT

BEIJING - July 24, 2008 - China's national TV network has selected Webtrends Inc., a leading provider of web analytics and online marketing solutions, to generate insight about visitors across multiple web channels during the 2008 Olympic Games.

China Central TV (CCTV) will use Webtrends Analytics, the online marketing industry's most powerful and flexible online analytics solution, to uncover visitor trends across multimedia and other web content on CCTV.com, the network's official web site. This insight will then be used to customize content for hundreds of millions of Chinese Internet users throughout the Olympics. For example, track and field enthusiasts can be notified of upcoming races, while basketball fans receive highlight reels of that day's best three-point shots or slam dunks.

"The sophisticated analysis and reports offered by Webtrends are essential when you're trying to optimize online content across multiple forms of online media for audiences on such a massive scale," according to an official statement from CCTV.com. "Webtrends Analytics will improve customer satisfaction on CCTV.com by making the Olympics more relevant and personal for hundreds of millions of people."

Webtrends Analytics will track online video and other content during CCTV.com's more than 3,800 hours of live Olympics webcasts and more than 20,000 additional hours of news, replays and video-on-demand programs within the mainland of China and Macau. System Consulting & Services (Ronghai) Co., Ltd. will provide professional onsite services for the Webtrends solution.

"Webtrends Analytics is the ideal online analysis solution for the world's largest sporting event, in the world's most populous country," said Dan Stickel, CEO of Webtrends Inc. "The power and flexibility of Webtrends Analytics helps publishers optimize their web sites at virtually any scale, and track visitors across virtually any form of online media, including video and mobile devices."

This is the third Olympics that broadcasters have relied on Webtrends technology to help optimize online content on a massive scale. Hundreds of local NBC network TV affiliates around the United States used Webtrends Analytics to analyze their online traffic during the 2004 Summer Games in Athens, Greece, and the 2006 Winter Games in Turin, Italy.

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM) and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

About System Consulting & Services (Ronghai) Co., Ltd.

System Consulting & Services (Ronghai) Co., Ltd. (Ronghai Consulting) is a software and services provider focused on China's domestic market. We specialize in providing high quality professional services on product support, marketing and sales development to customers and vendors who use or produce enterprise or high-end software. Ronghai Consulting is headquartered in Beijing and has branch offices in Shanghai, Guangzhou, Chengdu, Xi'An and Hong Kong. We are currently in a strategic cooperating relationship with IBM, Oracle/BEA, NetIQ, Webtrends, Gomez, Nominum, HP/Mercury etc.

About CCTV.com

Based on CCTV's powerful resources, CCTV.com is an integrated Internet media provider that delivers customers news, information, entertainment and services. It is an inseparable part of the multimedia broadcast of CCTV and other leading media on important news and events in China.

Webtrends Video Tracking Breaks New Ground in Online Audience Engagement

Thu, 17 Jul 2008 00:00:00 GMT

PORTLAND, OR - July 17, 2008 - Webtrends Inc., a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats.

Available exclusively in Webtrends Analytics, the video tracking capabilities generate real-time, actionable insight into online video use, providing marketers new ways to improve brand-awareness campaigns, track conversions and understand engagement and effectiveness.

"Webtrends video analytics is essential to the success of our business," said Todd Randak of WorldNow, which helps more than 350 local media companies build new businesses on the Internet through online technology, consulting and revenue programs. "Webtrends' detailed tracking and analysis offers our customers an unparalleled level of insight into consumer online video preferences." Webtrends video tracking makes it possible for marketers to:

Track visitor use with Webtrends rich media plug-in across all major video formats, including Flash, FLEX and Microsoft Silverlight.
Track visitor use of Windows Media, Real Media, Apple Quicktime and embedded video files.
Connect visitor interactions with online video to the actions they take afterwards.
Follow daily viewing trends and statistics for all of their web videos, providing a vastly improved understanding of the effectiveness of their online media investments.
Identify and optimize how and when audiences engage with online video.
Integrate insight about video use with other online data.
In conjunction with Webtrends Score™, determine which types of interactions appeal to their core audiences, as well as the relative value of visitors who view videos.

"To increase audience engagement, companies need to monitor their video stream, and be able to analyze how their online visitors experience and engage with video," said Alex Yoder, vice president of Sales, North America, Webtrends. "With Webtrends video tracking, marketers can create a more direct and honest relationship with their visitors, based on all of media and content that organizations now offer on their web sites."

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customer's online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends and SDL Tridion Offer Streamlined Combination of Online Analytics and Web Content Management

Tue, 15 Jul 2008 00:00:00 GMT

PORTLAND, OR, July 15, 2008 – A few mouse clicks is now all it takes for marketers to integrate their online analytics and web content management systems – effectively synchronizing the content on their web sites with the customer results it generates.

Webtrends Inc., a leading provider of web analytics and online marketing solutions, and SDL Tridion, a global leader in web content management solutions, have introduced Webtrends Enabler, tagging code that streamlines the integration of their marketing technologies. This powerful combination lets marketers continuously improve the experience for their web site visitors.

The Webtrends Enabler lets marketers drag and drop the tracking code onto their web sites using modular templates, a streamlined approach to template design and management. The code enables the Webtrends Marketing Lab suite to monitor the sites and feed customer results and other insights into SDL Tridion solutions. The suite provides measurement, multidimensional analytics, online search optimization and other critical online marketing resources.

“This strategic collaboration provides our customers access to the insight they need about their online visitors in the web content management solution they trust,” said SDL Tridion President Erik Aeyelts Averink. “The tag management capability of the Webtrends Enabler reduces time and costs when integrating and maintaining tags, and reduces the time to market for understanding customer behavior on web sites.”

The new collaborative offering grew out of SDL Tridion’s participation in Webtrends Open Exchange, the marketing solutions network that unites Webtrends Marketing Lab with best-of-breed solutions for ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

“The Webtrends Enabler is a terrific example of the power of the open, standards-based technology that Webtrends believes in,” said Aaron Gray, Director of Open Exchange Partnerships for Webtrends. “The value of Webtrends’ innovative offerings and those of our partners is multiplied many times over when they can be easily combined into collaborative solutions.”

About Webtrends Inc.

Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM) and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

About SDL Tridion SDL

Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities. More than 500 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia.

For more information about SDL Tridion, please visit www.sdltridion.com.

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com.

Webtrends, Webtrends On Demand, Webtrends Analytics, Webtrends Marketing Lab, and Webtrends Marketing Warehouse are trademarks or registered trademarks of Webtrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Ducati Drives Online Speed, Agility with Webtrends

Tue, 01 Jul 2008 00:00:00 GMT

PORTLAND, OR - July 1, 2008 - Italian motorcycle manufacturer Ducati has selected Webtrends Analytics 8.5, the online marketing industry's most powerful and open analytics platform, to better understand and enhance visitor engagement and maximize online sales.

Webtrends, a leading provider of Web analytics and online marketing solutions, provides Ducati solid insight into the strengths and weaknesses of its web sites and helps improve the return on the company's online investments. With Webtrends Analytics 8.5, Ducati gets visibility into online visitors' behavior and the effectiveness of content on its web site, along with sophisticated reporting and business intelligence that can grow and be customized according to the company's needs.

"Thanks to the steady monitoring of our web site's content and effectiveness, we are able to better interact with our customers and offer them customized services," said Luisa Ercoli, Internet Manager for Ducati. "Webtrends Analytics allows us to measure the value of our online initiatives in real time, and improve their success."

Through their web site, www.ducati.com, Ducati manages its worldwide corporate communications, builds relationships with visitors and optimizes its e-commerce site to increase online sales.

"Webtrends is proud to partner with a dynamic global brand such as Ducati," said Dan Stickel, CEO of Webtrends. "Across the organization, Webtrends is dedicated to Ducati's success, and we're excited to provide them with the analytics horsepower to compete and win in the global online marketplace."

Founded in 1926, Ducati produces racing-inspired motorcycles with unique engine features, innovative designs, advanced engineering and overall technical excellence. Currently Ducati produces motorcycles in distinct market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Multistrada, SportClassic and Hypermotard. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets. From the fastest sport bikes to the meanest Monsters, Ducati turns dreams into reality for even the most demanding riders and fanatical enthusiasts. For further information, please visit www.ducati.com.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

New Webtrends Analytics: More Insight, Less Effort

Tue, 17 Jun 2008 00:00:00 GMT

PORTLAND, OR, June 17, 2008 - Webtrends Inc., a leading provider of Web analytics and online marketing solutions, has reduced the time and effort needed to generate Web 2.0 and other business insight using the industry's most powerful and open analytics platform.

With the release of the new Webtrends Analytics 8.5, marketers can quickly assess the results from their growing investments in online video, blogs, social networking and other interactive media — and then use this business-critical insight to increase visitor engagement and conversion. Available now in an on-demand hosted format and later this month in software, the new release adds dynamic reports to a host of existing capabilities for testing, tracking and measurement of Web 2.0 media.

"Webtrends Analytics continues to make it easier for our growing number of business users who rely on Webtrends data to help run their online businesses," said Julian Brewer, head of Online Sales and Content, Digital Banking for global financial services provider Barclays PLC. "The latest Web 2.0 reports provide the quickly actionable reporting that we need to understand our customers and deliver a compelling and engaging web experience."

The new release reflects Webtrends focus on providing marketers a flexible, open foundation that they can build upon as their online strategy grows and technology evolves. Webtrends Analytics 8.5 significantly expands the ability of marketers to:

Take charge of Web 2.0. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to Webtrends Analytics existing Web 2.0 capabilities.
Create calculations on the fly. Marketers can compare the results of online activities and web site performance by dragging and dropping these metrics in reports. New ratios are automatically calculated and added to reports.
Increase control, reduce administration. New user roles and groups provide administrators granular control of user rights, along with time-saving, preconfigured user-access rules.
Manage analytics in Asian languages. Enhanced support for Japanese, Korean and traditional or simplified Chinese enables global enterprises to manage and share analytics reports from Asian markets worldwide.

"Webtrends Analytics 8.5 is an ideal marriage of analytics power and convenience, making it simpler and less time consuming for businesses to gain marketing insight and realize value from their analytics investment," said Webtrends CEO Dan Stickel. "This release demonstrates Webtrends renewed commitment to providing our long-standing, loyal customers innovative new ways to realize the value of the online marketing industry's most powerful and open analytics solution."

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Priority Health Chooses Webtrends as the Foundation to Deliver Actionable Metrics and Unique Visitor Intelligence

Tue, 13 May 2008 00:00:00 GMT

PORTLAND, Ore. - May 13, 2008 - Webtrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Priority Health, a nationally recognized health plan provider, has selected Webtrends as the foundation to their online marketing strategy to deliver actionable metrics and unique visitor insight. Priority Health has implemented Webtrends Visitor Intelligence™/Marketing Warehouse and Webtrends On Demand Analytics™ to optimize their online marketing opportunities and improve their brand awareness.

"We selected Webtrends because Webtrends Marketing Warehouse provides us with a powerful open database that we can use to store critical data and build reporting and analysis around," said Rich Lange, Director of Web Experience. "Webtrends Analytics and Visitor Intelligence provide us actionable reporting and unique visitor information that we need to understand our customers and deliver a compelling and engaging web experience."

Building on the Marketing Warehouse foundation, Priority Health has developed a powerful integration with Webtrends Open Exchange partner OpinionLab to provide a "voice of customer" solution. By combining the actionable insight of Webtrends and OpinionLab in a single interface, Priority Health is able to have a complete view of website performance and visitor feedback, enabling them to understand where and why users are abandoning pages and associating any drops in conversions with specific content, design, or usability scores.

"Our integration with OpinionLab and Webtrends delivers real value because we are now able to create a complete picture of our online visitor, and as a result, design a more engaging and valuable online experience," said Mr. Lange. "Without Webtrends, we wouldn't have the ability to understand and connect with our customers in this powerful way."

"Webtrends provides robust analysis and reporting for online activities and visitor behaviors," said Dan Stickel, CEO, Webtrends. "Unlike other products in the market that focus on 'visits', our technology takes a major leap forward and allows companies to also track individual visitors and their actions over time. Furthermore, our open architecture offers a foundation for integrating data from multiple marketing technologies, such as OpinionLab, allowing our customers to create a 360 degree view of their customers, thereby increasing the overall value and functionality of our integrated solutions. This helps Priority Health to improve their customer's experience and build a better brand."

About Priority Health:

Priority Health is a nationally recognized health plan company based in Michigan. It serves a half million members with a broad portfolio of products including commercial and government health plans. A nonprofit dedicated to providing all people access to affordable health care, Priority Health ranks 11th in the nation according to U.S. News World Report and the National Committee for Quality Assurance. Priority Health employs 1,000 people throughout Michigan's Lower Peninsula with offices in Farmington Hills, Holland, Jackson, Kalamazoo, Saginaw and Traverse City, as well as its headquarters in Grand Rapids. For more information about Priority Health, visit www.priorityhealth.com.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

How to be Successful as an Interactive Marketer

Wed, 07 May 2008 00:00:00 GMT

Portland, OR - May 7, 2008 - Webtrends, a leading provider of Web analytics and online marketing solutions, today announced the second edition of its Work Smarter webcasts, a series that is designed to help marketing professionals understand the new skills required to be successful today. Building upon the strong response to the first webcast, Kathleen Brush, Webtrends' chief marketing officer, will present this webcast on May 29, 2008 at 11 a.m. PDT.

"A marketing career today offers an incredibly rich and rewarding experience, but you have to have the right up-to-date skill mix to avoid delivering products and campaigns that will fail to achieve their objectives," said Brush, a published author and veteran of offline and online marketing. "A successful marketing career requires a mastery of international marketing skills, prodigious skills for building an online presence, command of analytics, proficiencies with marketing technologies, expertise in crafting and reporting on high-return on investment (ROI) integrated online and offline campaigns, and fundamental marketing skills expertise."

The upcoming webcast, titled "A Career in Marketing - Success Requires a Skill Upgrade," provides an informative overview of the full complement of skills required to succeed in marketing in a global, online and offline data-driven world. "We want to help marketers think about incorporating the newest skills for online, international, analytics, and technological innovations into a strong fundamental marketing skill set," said Brush. The webcast will cover:

Events, trends, and innovations that have greatly influenced the skills required for today's marketing professional.
The newest skills required to succeed in the dynamic environment in which marketers now work.
Marketing's essential and timeless skills, such as marketing research and strategy.
Combining marketing's timeless and newest skills to maximize campaign ROI and online presence.

To learn more about the webcast or to register, go to www.webtrends.com/MarketingSkillsWebcast

Brush has been the senior marketing executive at several leading software companies, including WatchGuard Technologies, Stamps.com, Websense, and Boole and Babbage (now part of BMC). She has published several articles and books on business and marketing strategies, has been a professor of marketing at Golden Gate University, and has a Ph.D. in management and international studies.

To read a copy of Brush's recently published article on this topic, go to www.webtrends.com/MarketingSkillsArticle

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters and Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Drives Customer Acquisitions and Campaign Performance for Online Printing Company

Thu, 01 May 2008 00:00:00 GMT

PORTLAND, OR - May 1, 2008 - Webtrends Inc., a market leader of Web analytics and online marketing solutions, today announced that PsPrint, a leading provider of online printing services, has selected Webtrends Dynamic Search™ to provide management and reporting for their paid search advertising campaigns. Webtrends Dynamic Search enables PsPrint to optimize their campaign strategy and build a better customer experience.

"We chose Webtrends to manage our online paid search advertising because of their advanced optimization bidding strategies and intuitive reporting," said Dave Lessing, VP of Sales & Marketing of PsPrint. "Access to their detailed reporting has sped up our reaction time and increased our efficiency. With a reduction in the time once required to review data and make effective campaign management decisions, Webtrends Dynamic Search gives us more time to focus on fine tuning and maximizing the customer experience."

Webtrends Dynamic Search optimization handles all the heavy-lifting of analyzing, tuning and exercising automatic bidding updates for paid search campaign management, freeing clients to focus on their core business. Through continuous multivariate testing, Webtrends Dynamic Search identifies the optimal keyword combinations to maximize revenue volume using a sophisticated portfolio-based approach. The user interface provides customers with comprehensive and consolidated reporting of their paid search and banner advertising campaigns. With daily reporting updates and near-real-time access to revenue and conversion stream data, customers are able to analyze results quickly and effectively for more detailed and timely decision making.

"Customers who use Webtrends Dynamic Search need a solution that not only provides and consolidates cross-channel reporting but also optimizes their online spend efficiently and effectively," said Dan Stickel, CEO of Webtrends. "We give our customers a solution that is powerful and straightforward. The automation of online advertising campaigns for PsPrint means that they can focus on the results."

About PsPrint LLC.

Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry's best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching, and 99.7% on-time delivery. By offering a 100% customer satisfaction guarantee, PsPrint also stands behind every order, every time. Over 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with Web analytics solutions that help marketers measure and improve websites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Provides Blueprint for Successful Online Campaigns

Tue, 29 Apr 2008 00:00:00 GMT

Portland, OR - April 29, 2008 - Webtrends, a leading provider of Web analytics and online marketing solutions, today announced the first of three webcasts in a series focused on helping marketing professionals improve the outcomes from their online marketing strategies. The first webcast, which is offered at no charge, is titled, "Economy got you down? Try this 90-day, low-cost, high-ROI integrated online campaign fix." It will be broadcast on May 15, 2008 at 11 a.m. PDT.

"These seminars were created as a direct response to industry analysts and customers. They have told us that they would value guidance in applying the data produced by our products and other marketing software applications to improve the effectiveness of their online marketing campaigns," said Dan Stickel, CEO of Webtrends Inc. This first webcast offers a specific blueprint for crafting an integrated online campaign with the potential to deliver an impressive ROI. It also provides specific guidance for online marketers about how to secure crucial buy-in from company executives from start to finish, in an economy where marketing budgets - even for successful campaigns - can easily be cut without effective communication of positive metrics to decision makers.

The webcast will cover: (1) How to build an effective integrated marketing campaign from setting objectives, to defining metrics, to deciding on the order and use of promotional mix elements. (2) How to develop a campaign that will build your brand and generate qualified leads - cost-effectively and in 90 days. (3) How to educate decision makers on what constitutes an effective integrated campaign and ensure that they don't cancel your campaign mid-stream, and (4) How to monitor and report on results to permit mid-course campaign corrections and keep everyone informed of a campaign's progress.

The webcast will be given by Webtrends CMO, Kathleen Brush. Brush holds a Ph.D. in Management and International Studies, is a veteran of offline and online corporate marketing, and a former professor of marketing.

Learn more about the seminar

Read a recently published article from Brush on a similar topic: Want a 1,200% ROI Improvement? Read on....

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters and Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

FastWeb Selects Webtrends To Optimize Online Marketing Campaigns

Wed, 23 Apr 2008 00:00:00 GMT

Portland, OR - April 23, 2008 - Webtrends, a leading provider of Web analytics and online marketing solutions, today announced that FastWeb, one of Italy's largest broadband carriers, has selected Webtrends Analytics On Demand and Webtrends Dynamic Search to optimize their online marketing initiatives.

Webtrends Analytics provides FastWeb an in-depth view of the progress and results of online campaigns, to better understand how their visitors interact with their web sites. It also delivers immediate visibility into the return on investment (ROI) of online marketing initiatives. Webtrends Dynamic Search, a paid search optimization solution, works continuously to monitor, measure and refine the four elements that principally affect paid search advertising: keywords, creative, position and landing page. These combined solutions enable FastWeb to get real-time control on the effectiveness of its promotional messages, permitting performance optimization that enables a superior online experience for their visitors.

"We are proud to work with FastWeb," said Tracie Caroopen, Webtrends Territory Manager, Italy. "The in-depth experience Webtrends has working with telecommunications companies, and our team of experienced support and account management professionals, has allowed us to immediately assist FastWeb to achieve the healthy goals they have set for their online marketing initiatives."

FastWeb like other firms in Italy or around the world are looking for fast and economical ways to drive revenue. They also want to immediately measure the results of their campaigns, to permit mid-course corrections. "FastWeb, like other Webtrends' customers have told us that they are increasingly shifting their marketing budgets to online initiatives because their managers are demanding demonstrable ROI. Our solutions not only allow them to demonstrate results fast, they are key to their campaign optimization efforts," said Kathleen Brush, CMO, Webtrends.

About FastWeb

FastWeb is the second largest fixed line telephone operator in Italy. Since its foundation in Milan in 1999, FastWeb has invested over 3.6 billion euros to create a next-generation optical fibre network that today exceeds 26,000 kilometers. Now present in over 150 metropolitan areas, FastWeb is the first company in the world to use a technological model that combines the extensive use of internet protocol (IP) to broadcast voice, video and data by using the optical fibre and xDSL technology. With a customer base of over 1.3 million units, FastWeb offers families a wide range of integrated services for fixed telephony, fast Internet and TV on a single cable. FastWeb is recognized as a top-quality provider for reliable and competitive telecommunications services, and is a premium provider for the Italian government. FastWeb is quoted on the Milan Stock Exchange since March 2000 and included in the S&P Mib40, following a tender offer in 2007, FastWeb's 82% is owned by Swisscom.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Orange, Vodaphone, T-Mobile, General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

CartaSi Selects Webtrends To Optimize its Online Marketing Initiatives

Thu, 17 Apr 2008 00:00:00 GMT

Portland, OR – April 17, 2008 - Webtrends, a leading provider of Web analytics and online marketing solutions, today announced that CartaSi, the Italian leader in the credit card and online payment market with a customer base of seven million, adopted Webtrends Analytics to optimize their online marketing initiatives.

Webtrends Analytics delivers an in-depth view of the successful progress of online campaigns. The analysis of the portal and visitors’ behavior makes it possible to know which of the campaign elements are working well, allowing CartaSi to make improvements to a campaign to maximize results. These refinements based on recognized visitor behavior drive increased engagement and conversion rates.

“Webtrends delivers a fundamental component of the CartaSi online strategy, which aims to offer its seven million customers enhanced, exclusive services through the internet, consolidating our leadership in the Italian credit card and online payment market. We selected Webtrends because it gives us reliable and continuous traffic monitoring on our many portals, including portals for enterprise customers, small- and medium-sized businesses and consumers. This allows us to develop the best possible relationships with our customers by delivering innovative offers such as SMS services and anti-fraud protection for online payments that are optimized according to customers’ needs and behaviors,” said Enrico Albertelli, CartaSi Marketing Manager E-commerce and Portals.

CartaSi opted for Webtrends On-Demand so they can focus on the analysis of visitors to their portal rather than the installation and ongoing management of on-premise software application. The On-Demand solution offers immediate access and automatic upgrades and the Webtrends support specialists can access the system to deliver prompt assistance to CartaSi.

“We are proud to work with a company like CartaSi,” said Tracie Caroopen, Webtrends Territory Manager, Italy. “The Italian market leader in credit cards joins the already long list of financial institutions in Italy and across the globe that are realizing the importance not only of online campaigns but, above all, the accurate measurement of their return of investment (ROI). Now, more than ever, the ROI can be measured not only in terms of clicks but also in terms of customers’ engagement and customer loyalty over time.”

About Gruppo CartaSi

Founded in 1985, Gruppo CartaSi is the Italian leader in the online payment market. They issue credit cards for their banking and business customers. They deliver management services for Visa and MasterCard, and credit card acceptance services to shopkeepers. The group offers its services to 800 Italian banks and 7 million business owners. They have market share of 24% of the credit cards in circulation and 34% of active credit cards in Italy. Gruppo CartaSi was the first credit card issuer in Italy. It also has leadership on the internet with more than 2.5 million e-commerce payers, of which over 1.6 are registered for their online services.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global financial organizations, including Barclays, Lloyds, Reuters, Bank of America, Citigroup and E*TRADE have chosen Webtrends business solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends and InetAsia Extend Market Presence in Asia

Tue, 15 Apr 2008 00:00:00 GMT

PORTLAND, Ore. - April 15, 2008 Webtrends Inc., a leading provider of web analytics and online marketing solutions, today announced that it is continuing the expansion of its market presence in Asia. InetAsia, a strategic distributor for Webtrends, with offices in Singapore, Bangkok, Hong Kong, and Kuala Lumpur, will be adding a second development center in Kuala Lumpur, Malaysia. This will complement their existing facility in Bangkok, Thailand.

“The addition of this development center is key to our ability to meet the demands of this rapidly growing market,” said Gregory Smyth, CEO of InetAsia. “This will allow us to expand our support of current customers as well as create additional opportunities for growth.”

Webtrends relies on its valued partners throughout the Asia Pacific region to provide localized support, training, and implementation services to clients in the region. Webtrends currently has a significant presence in China, Japan, Taiwan, South Korea, India, Malaysia and Singapore. Its partnership with InetAsia continues this expansion in the region.

“We have been serving the needs of customers through our partnerships in Asia for over 10 years. We work closely to support our partners in their efforts to market and support our enterprise marketing solutions” said Kathleen Brush, Ph.D., CMO of Webtrends. “Having an extensive global network of partners is essential to providing the quality of localized support our customers expect.”

About InetAsia

InetAsia helps its clients consolidate, integrate and quantify online initiatives and solutions; and provides its clients with a complete, end-to-end solution, with a strong emphasis on integration of solutions and detailed reporting for maximum return on investment. From the initial design and implementation of a website or portal, through search engine optimization and online marketing, to statistical analysis and consulting; InetAsia provides the tools and expertise to help its clients succeed online.

InetAsia's flagship clients include major local and multinational corporations such as HSBC, Visa, ABN AMRO, Deutsche Bank, Hong Kong Trade Development Council, the United Nations, Bangkok Hospital, Accor Asia Pacific, Shangri-La Hotels and Resorts, United Broadcasting Corporation, CB Richard Ellis, Malaysia Airlines, Hong Kong Tourism Board, Thai Airways, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, Maxis Communications, McDonalds Singapore and CLP Power Hong Kong. For more information, visit www.inetasia.com

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Names Former Google Exec as CEO

Mon, 07 Apr 2008 00:00:00 GMT

PORTLAND, Ore. - April 7, 2008 - Today, Webtrends Inc., a leading provider of web analytics and online marketing solutions, announced the appointment of Dan E. Stickel as its new Chief Executive Officer (CEO). Stickel comes to Webtrends from Google, Inc., where he was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users. Prior to Google, Stickel led the Macrovision Software Technologies Group, growing revenue 400% in 3 years to more than $100M. He previously served as executive vice president (EVP) at AltaVista when it was one of the top 10 web sites in the world. Stickel got his start at Bell Labs, has co-founded several startups, and earned both an undergraduate and a graduate degree from Harvard University. His depth of technical and management experience will now be applied to transform Webtrends from a global leader in web analytics to a global leader in integrated enterprise marketing solutions.

"We're very pleased to have Dan Stickel as the CEO of Webtrends," said Neil Garfinkel, a partner at Francisco Partners, a global private equity firm with a significant investment in Webtrends. "We believe that his leadership abilities and broad experience, together with the extensive industry knowledge of Webtrends' existing executive team, will drive Webtrends in the next phase of growth."

"The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater," said Stickel. "That momentum is understandable, given the attractive ROI that can be realized from appropriately-analyzed and managed online marketing programs. My immediate focus will be to reach out to key customers, partners, prospects and employees in order to gain an understanding of where we are hitting the mark and where we need to do better. Webtrends wrote the book on analytics and my job is to ensure we continue to write the book on the industry as it matures and develops into the broader opportunity of integrated enterprise marketing software."

Webtrends delivers solutions that simplify the life and improve the effectiveness of today's online and offline marketer. In 1993, the company introduced the industry's first web analytics solutions, designed to help marketers measure and improve web site usability. Today, it has evolved this technology by providing a breadth of hosted and on premise solutions that increase web site traffic and reveal consumer-centric insight to help marketers tailor marketing promotions to each unique visitor. Stickel succeeds Bruce Coleman, who was hired as interim-CEO on October 31, 2007.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Open Architecture Enables Partners to Help Customers Discover Key Web Analytics Traffic Changes In Real Time

Thu, 03 Apr 2008 00:00:00 GMT

PORTLAND, Ore. - April 3, 2008 - Webtrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that they have expanded their strategic partnership with Technology Leaders (TL), the world's most experienced web analytics consulting company, to offer Webtrends customers ALERT, a powerful analytics alerting and monitoring product that delivers real-time alerts via email as well as the ability to quickly locate the most dynamic reports. This new offering is a result of the evolution of Webtrends' partnership with Technology Leaders since 2003. "We are very excited about this new offering from our long-time partner Technology Leaders. By leveraging our open architecture, using ODBC and web services, the most dynamic data available can be delivered via email alerts. Analysts can significantly cut the time they spend hunting for relevant data, spend more time acting on new and important trends," said Barry Parshall, Webtrends Director of Product Management. "ALERT is available immediately and integrates with both On Demand and software versions of Webtrends."

"Our ALERT product innovates the way customers interact with Webtrends reporting," said Andrew Edwards, a Managing Partner at Technology Leaders. "ALERT gives you the news about your analytics. Using ALERT with Webtrends, a customer can receive emails about reports that have changed from their historical norms; then jump quickly to the most dynamic reports in Webtrends. They can adjust the sensitivity of the alerting function. Perhaps most importantly, they can locate new trends otherwise hidden from typical dashboards and 'top pages' reporting."

Rand Schulman, a Board member at Technology Leaders adds, "I've been a senior executive at a number of major vendors--including Webtrends, WebSideStory and KeyLime--and it's been clear for many years that the industry has been looking for a product like ALERT."

ALERT is currently in use by a number of Webtrends customers including Motorcycle USA. Jason Miller, VP of Technology at Motorcycle USA said, "We process over 100,000 data points a day with Webtrends. ALERT helps us focus on what's important, rather than needing to spend valuable time looking for it."

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

About Technology Leaders

Technology Leaders is the world's most experienced web analytics consulting company. By discovering the most pressing needs of analytics users, Technology Leaders created Technology Leaders Alert, an on-demand service that allows analysts to discover key traffic changes in real-time. Technology Leaders' products and services drive shareholder value by maximizing the role of analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information visit www.technologyleaders.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Tektronix Selects Webtrends To Optimize Customer Experience

Tue, 11 Mar 2008 00:00:00 GMT

PORTLAND, Ore. - March 11, 2008 - Webtrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Tektronix, a leading worldwide provider of test, measurement and monitoring instrumentation, has selected Webtrends to provide real-time, actionable insight into their online marketing and brand awareness campaigns. Webtrends Analytics™ provides maximum flexibility to enable Tektronix to create a comprehensive view of their customers, and create Web site features that delivers a more engaging customer experience.

"We selected Webtrends as our online marketing partner because of their compelling enterprise software solution with real time insight and the flexibility to match our online marketing initiatives with our business process," said Martyn Etherington, Vice President, Tektronix. "Webtrends dramatically improves how we communicate and engage with our customers online."

Webtrends provides its customers with an open approach in how they want their online marketing solution delivered. Webtrends Analytics is available as an on-demand offering or as an enterprise software solution. For customers like Tektronix, enterprise software behind the firewall provides the most extensible, customized and secure solution to capture critical customer data in real time. Along with the Webtrends Marketing Warehouse™, Webtrends is unique in its ability to deliver true visitor intelligence through its powerful, open relational database that customers can use to store critical marketing data and build a 360-degree view of their visitors and deliver a more customer-centric online experience.

"Our customers use Webtrends Analytics and Marketing Warehouse as the foundation for all of their online marketing initiatives," said Alex Yoder, Vice President of Sales, North America. "Webtrends continues to provide a better, more insightful and customized marketing solution because it enables our customers to create a more direct and honest relationship with their visitors."

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, computing and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. For more information, visit: www.tek.com

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Safelite AutoGlass Uses Webtrends Dynamic Search to Automate Paid Search

Wed, 20 Feb 2008 00:00:00 GMT

PORTLAND, Ore. - February 20, 2008 - Webtrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Safelite AutoGlass, the nation's largest retail auto glass repair and replacement services company, has selected Webtrends Dynamic Search™ to automate the management of paid search and optimize their online advertising.

"Webtrends Dynamic Search nearly doubled our online conversions from paid search, while lowering our cost per acquisition," said Jennifer Kielmeyer, Web Marketing Manager for Safelite. "We compared Dynamic Search against other SEM solutions, and selected Webtrends because we needed to automate the process of managing our keywords, and optimizing our creative ad copy and landing pages to increase conversions and generate improved results."

By adding Webtrends Dynamic Search to their core Webtrends Analytics solution, Safelite is able to leverage Webtrends to cost effectively drive more qualified prospects to their Web sites, better understand their customers, improve their marketing campaigns, and deliver a useful and engaging online experience that educates customers and builds customer loyalty. The Webtrends platform of Analytics and Dynamic Search enables Safelite to understand the impact of natural search terms on visitor traffic in conjunction with paid keywords. "In our business, delighting customers is our goal," said Kielmeyer. "Using Webtrends to better understand our customers along with the individual and collective impact of natural and paid search traffic in real time is critical to the overall success of our online business."

"Companies doing business on the Web need to efficiently increase their paid search conversions," said Alex Yoder, Managing Director of North American Sales for Webtrends. "Webtrends Dynamic Search is the only SEM solution that truly maximizes the keyword management process, and eliminates the need for complicated, user-intensive bid management tools. Dynamic Search's true optimization enables your company to better allocate resources and focus on your customer's online experience."

About Safelite AutoGlass

Safelite AutoGlass is part of Belron US, a multi-faceted automotive glass and claims management service organization based in Columbus, Ohio and a subsidiary of Belron S.A. The company is composed of three major business operations that include automotive glass fulfillment services, operating under the trade names Safelite AutoGlass®, Auto Glass Specialists®, and Elite Auto GlassTM; windshield manufacturing; and Safelite Solutions® fleet and insurance claims management services. The company employs more than 7,000 people throughout the United States.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customer's online experience. For more information, visit: www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Bolsters Leadership with Key Management Team Additions

Wed, 30 Jan 2008 00:00:00 GMT

PORTLAND, Ore. -January 30, 2008 - Today, Webtrends Inc., a leading provider of Web analytics and online marketing solutions, announced four additions to its senior management team: Kathleen Brush, Chief Marketing Officer; Bruce Kenny, Vice President of Engineering; Kory Kimball, Vice President of Client Services; and Alex Yoder, Vice President of Sales, North America. The combined experience and expertise of these new leaders will renew innovation and focus the company on customer success during a key period of growth.

"Webtrends is celebrating a dynamic moment in its history," said Bruce Coleman, CEO, Webtrends. "We have an inspired team, the most robust solutions available and readiness to meet the challenges presented in an exploding, growth industry. Now, with the right guidance over product development, client relationships and marketing strategy, Webtrends is ready to lead the conversation about what online customer engagement can do for businesses."

Webtrends sets the standard for software and on-demand solutions that empower marketing and IT pros to measure and manage online customer interactions. Individualized, behavior-based data provides deep visitor intelligence to pinpoint the effectiveness of paid search marketing and optimization, online advertising, email marketing, behavioral targeting, CRM and other key online and offline marketing activities. Returning and new members of Webtrends' management team will combine historical perspective and new approaches to continue delivering next-generation Enterprise Marketing Software (EMS) analytics solutions.

Recently-appointed Chief Marketing Officer Kathleen Brush will apply extensive business and marketing expertise to guide product strategy for Webtrends, and to ensure the advantages of its platform are clearly articulated in the marketplace. She has served as CEO of RogueWave Software, and held senior marketing management positions for WatchGuard Technologies, Stamps.com, Websense and Computer Network Technologies. A former professor of international business and marketing, and published author, Brush holds a Ph.D. in Management and International Studies.
Bruce Kenny will return to his role as Vice President of Engineering for Webtrends after serving as Vice President of Engineering and Hosted Services for Infopia, Inc. Kenny, a global technology and software development expert, will apply his knowledge to continue deepening the functionality and integration capabilities of the Webtrends platform and ensure ease-of-use for Webtrends customers. Previous experience also includes serving as Senior Vice President, Products, for Pivotal Corporation, and General Manager and Vice President at Simba, the pioneer in standards-based data connectivity.
Kory Kimball will rejoin Webtrends to oversee its global training, technical support and customer service programs as the Vice President of Client Services. Kimball has more than a decade of experience consulting with firms such as Arthur Andersen and Deloitte & Touche. He has provided strategic business and technology consulting to management teams at Fortune 500 companies across a wide range of vertical industries, including retail, manufacturing, telecommunications and technology. He holds a BA in business administration from the University of Washington.
Another returning member of the Webtrends team, Alex Yoder will assume the role of Vice President of Sales, North America. Reporting directly to CEO Coleman, Yoder will oversee the North American sales team, directing the company's efforts to deliver leading online marketing solutions and services to its customers. Yoder was previously Vice President of Sales for Touch Clarity, a behavioral targeting company recently acquired by Webtrends competitor Omniture. He has a BA in English Literature from Whitman College.

About Webtrends Inc.

Webtrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends announces settlement of Patent Infringement Lawsuit with NetRatings

Mon, 31 Dec 2007 00:00:00 GMT

PORTLAND, Ore. - December 31, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the settlement of NetRatings' patent infringement action against Webtrends. Under the terms of the settlement, NetRatings has agreed to dismiss all pending legal claims against Webtrends, and NetRatings has granted Webtrends a non-exclusive worldwide license to certain patents and pending patent applications. Under the terms of the settlement, NetRatings and Webtrends also agreed not to assert their respective patent portfolios against each other. The financial terms of the settlement were not disclosed.

"Webtrends is pleased to have successfully resolved this issue," said Bruce Coleman, CEO of Webtrends. "This agreement allows us to deliver trusted and valuable functionality to our customers, and continue to maintain a position of leadership in web analytics."

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Announces Comprehensive Webtrends Insight Network Certification Program for Leading Advertising Agencies

Fri, 14 Dec 2007 00:00:00 GMT

PORTLAND, Ore - December 14, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced a Certification Program for strategic advertising agencies that are part of the Webtrends Insight Network™ (WIN). WIN certification attests that these partners are certified by Webtrends to have the level of expertise needed to set up, customize and manage Webtrends hosted analytics solutions on behalf of mutual clients. Partners within the WIN program include highly experienced interactive agencies and web site analysis consultants that help mutual clients take advantage of the benefits of Webtrends solutions.

The certified WIN analytics program offered to agencies attests to the agency being qualified to setup, manage, customize and consult with mutual Webtrends clients using the company's hosted solution, Webtrends Analytics. This certification level enables agencies to not only share best practices with mutual clients, but to customize Webtrends hosted analytics solutions to fulfill these best practices in meeting the client's needs. Avenue A | Razorfish is now a certified Webtrends Analytics partner.

"Becoming certified as a WIN partner enables us to manage and customize Webtrends deployments with mutual clients at a high level of proficiency and confidence," said, Rocco Albano, web analytics lead at Avenue A | Razorfish. "This allows Avenue A | Razorfish to both fulfill existing client's analytical needs better and approach new clients using Webtrends solutions with the credibility backed by Webtrends Insight Network seal of approval."

Strategic agencies and consultants that deliver services to a variety of industries, such as consumer packaged goods, financial services, media, retail, travel and hospitality, and technology and telecom, choose to become part of the certified Webtrends Insight Network so that they can serve as trusted online marketing advisors.

"As consumers become more engaged in their online interactions, it's important that campaigns managed by agencies are integrated with online marketing platforms," said Bruce Coleman, CEO of Webtrends. "Certification in Webtrends solutions will enable strategic advertising agencies to continually optimize campaigns by delivering unique marketing to unique individuals."

Learn more about the Webtrends Insight Network at www.webtrends.com/win.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

New York Daily News Selects Webtrends Analytics for Online Behavior Analysis

Fri, 30 Nov 2007 00:00:00 GMT

PORTLAND, Ore. - November 30, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that New York Daily News, the largest newspaper in the largest media market in the nation, has chosen Webtrends Analytics™ to gain comprehensive insight into NYDailyNews.com readers. The Daily News chose Webtrends Analytics, the leading web analytics solution in the integrated Webtrends Marketing Lab™ 2 suite, based on its ability to handle data and its strength in integrating with other leading technology solutions on the market through the Webtrends Open Exchange partner network.

"Webtrends is recognized as one of the most reputable Web site analysis solutions on the market," said Bianca Janosevic, General Manager, Online at The Daily News. "It was important for us to partner with a solution provider that would enable us to collect comprehensive insight into our customers' behaviors and extend our online initiatives with other technology solutions by providing a platform that is open and flexible."

Webtrends Analytics is an award-winning solution with powerful collaboration tools and key performance indicator (KPI) dashboards. It complements the other Webtrends Marketing Lab 2 solutions to deliver insight across organizations to understand and improve how visitors interact with web sites and marketing initiatives.

"We are excited to partner with the Daily News by providing them a full-featured web analytics platform that will give them the ability to meet their complex business needs," said Bruce Coleman, CEO of Webtrends. "Our strategy to deliver an open platform that can easily integrate with other best-of-breed technology solutions provides innovative organizations like the Daily News with a comprehensive marketing solution."

Webtrends Open Exchange combines the award-winning Webtrends Marketing Lab 2 suite with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring, and other marketing applications.

About the Daily News

The Daily News is the largest and most widely read newspaper in the New York metropolitan market and the fifth largest newspaper in the country. The Daily News continues to lead all other newspapers as the paper of choice for New York City residents. Along with its newly redesigned web site - NYDailyNews.com - the Daily News reaches 4.6 million readers per week, making the New York Daily News the most read local newspaper in the United States (according to Scarborough Research, New York Market, 12 months ending 2007 R2). NYDailyNews.com had 40 million pageviews and 7 million unique visitors for the month of October, 2007.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends and Maxymiser Arm Marketers with Improved Targeting Capabilities

Mon, 19 Nov 2007 00:00:00 GMT

LONDON, 19 November 2007 – Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that Maxymiser, an advanced solution for automated content optimisation on web sites, has completed Webtrends Open Exchange™ partner certification. The integration of Webtrends Marketing Lab™ solutions and Maxymiser gives marketers deep visitor insight and the ability to test and serve up the best content combinations to their customers.

Webtrends Marketing Lab 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Available through on demand hosted and software options, Webtrends Marketing Lab 2 delivers enterprise-class solutions that can be tailored to the needs of an individual site or line of business with industry-leading reporting, automatic optimisation, and marketing intelligence that can grow as customer requirements demand.

Maxymiser is part of Webtrends Open Exchange, the marketing solutions network that combines the award-winning Webtrends Marketing Lab 2 with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

"Our integration with Webtrends Marketing Lab will provide a unique level of insight into visitor actions," said Mark Simpson, Managing Director of Maxymiser. "This will give marketers a seamless solution for the optimization of promotions, calls to action, search functions, and payment processes through Maxymiser’s advanced Content Intelligence tools."

"Our partner strategy provides a cross-channel marketing network that helps enterprise-class organizations develop valuable relationships with their customers and improve overall marketing results by integrating leading technology solutions," said Nick Sharp, vice president and general manager of Webtrends. "Together, Maxymiser and Webtrends will arm the European market with the expertise for organizations to create and execute a comprehensive and successful marketing strategy."

Learn more about the integration between Webtrends Marketing Lab 2 and Maxymiser.

About Maxymiser

Maxymiser provides a software-as-a-service solution for automated content optimisation on web sites. Their software tests complex combinations of content and automates the process of serving up the best versions. This includes multivariate testing for all site traffic, for segmented traffic or behaviorally targeted content optimisation. Clients enjoy easily quantifiable benefits in the form of uplift in their conversion revenues. Backed by a large development services team, Maxymiser has established market leadership in EMEA for website testing and optimisation services.

Current Maxymiser clients include Alliance & Leicester, QVC, National Express, LOVEFiLM, Flight Centre, Budget Insurance Group, P&O Ferries, and Dixons Stores Group. www.maxymiser.com

About Webtrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, Webtrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, Webtrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With Webtrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on Webtrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, Webtrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.Webtrends.com.

Webtrends and Silverpop Integration Delivers a Powerful Marketing Solution for Automated, Relevant and Targeted Email Messages

Thu, 08 Nov 2007 00:00:00 GMT

PORTLAND, Ore - November 8, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, and Silverpop, a premier email service provider (ESP), today announced the first integration between an e-mail service provider and Webtrends Marketing Lab 2. The combined solutions give marketers the ability to proactively identify their most valuable Web site visitors, and to schedule automated email communications that can drive both online and offline business conversions.

Webtrends Marketing Lab 2 enables organizations to accurately identify individual Web site visitors, build a profile of their behavior over time and assign customized values to the actions they are taking. This thorough understanding of visitor activities powers organizations with the information they need to schedule automated, targeted emails using Silverpop's enterprise email marketing solution. Based on the rich visitor information that is delivered by Webtrends, the Silverpop solution constantly monitors a variety of deliverability scenarios so that high-volume, dynamic, personalized and highly scalable email communications can be automatically delivered to a company's customers and prospects.

Silverpop is part of Webtrends Open Exchange, the marketing solutions network that combines the award-winning Webtrends Marketing Lab 2 with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications.

"Silverpop has a long history for providing solutions that give organizations the power to deliver communications that are relevant to their customers," said Silverpop CEO Bill Nussey. "Webtrends Marketing Lab provides a unique level of insight and an unprecedented visitor scoring methodology that gives marketers the ability to increase their conversation points with their prospects and customers - and ultimately influence conversion and foster long-term relationships."

"Our partner strategy enables seamless integration of best-of-breed technology solutions based on specific customer requirements that allow marketers to gain a competitive advantage by delivering unique marketing to unique individuals," said Tim Kopp, chief marketing officer at Webtrends. "Silverpop is a certified Webtrends Open Exchange partner that delivers the expertise for organizations to create and execute a comprehensive email marketing strategy by utilizing deep insight from Webtrends Marketing Lab 2."

To learn more about the integration between Webtrends Marketing Lab 2 and Silverpop, visit: www.webtrends.com/Silverpop.

About Silverpop

Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in JupiterReseach's annual evaluation. Silverpop provides online relationship marketing support to industry leading companies including Fossil, The Bombay Company, British Sky Broadcasting and more. Best practices and white papers are available at www.silverpop.com.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

All company names and trademarks herein are properties of their respective owners.

Webtrends Marketing Lab Uses Microsoft Silverlight to Deliver a Valuable Combination for Measuring the Effectiveness of Web 2.0-based Marketing

Wed, 07 Nov 2007 00:00:00 GMT

PORTLAND, Ore - November 7, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the ability for organizations to deliver and measure entertaining online experiences using Microsoft Silverlight and Webtrends Marketing Lab. This combination helps companies improve performance against business goals by integrating the Webtrends solutions suite with Silverlight to effectively measure consumer behavior for online experiences delivered using Rich Internet Applications (RIA).

Webtrends Marketing Lab™ 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Silverlight is a cross-browser, cross-platform plugin for delivering interactive web applications that employ high-quality streaming media, vector graphics, images and animation.

The Webtrends Marketing Lab integration enables customers to easily deploy a marketing intelligence solution that collects and analyzes information about visitor activities in RIAs built with Silverlight. Webtrends Marketing Lab 2 empowers marketers who are utilizing exciting new interactive technologies such as Silverlight to better understand their audience and how they interact with streaming media, interactive site features, and engaging site applications. An understanding of these user activities and interactions gives marketers the insight to make improvements and deliver more engaging online experiences.

"Our goal is to provide powerful solutions that companies can use to deliver engaging entertainment experiences to their customers," said Sean Alexander, director of Silverlight at Microsoft Corp. "When you combine this with the customer insight provided by Webtrends Marketing Lab, your organization can optimize communications and site performance across every online initiative."

"As consumers take more control over how they access content, marketers are challenged with delivering more rewarding end-user experiences across endless varieties of media," said Tim Kopp, chief marketing office at Webtrends. "Microsoft Silverlight provides the foundational technologies that help organizations create rich media content quickly and efficiently, and Webtrends helps them measure the results with precision."

To learn more about the integration between Webtrends Marketing Lab 2 and Silverlight, download the white paper: www.webtrends.com/silverlight.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

All company names and trademarks herein are properties of their respective owners.

Inetium and Webtrends Partnership Powers Marketers with the Ability to Optimize Marketing Campaigns with Webtrends Marketing Lab 2 and Microsoft Dynamics CRM

Wed, 24 Oct 2007 00:00:00 GMT

October 24, 2007, Minneapolis, Minn. and Portland, OR. - Inetium, a leader in providing Microsoft Dynamics™ CRM (Customer Relationship Management) solutions, and Webtrends, a leading provider of consumer-centric analytics and marketing intelligence solutions, announced a partnership that enables customers to increase efficiencies in capturing both online and offline customer behavior by integrating Webtrends Marketing Lab 2 with Microsoft Dynamics CRM. As part of this partnership, Inetium will provide on-site product implementation expertise to customers deploying the integrated solution.

Knowing your audience's needs, behaviors and expectations is critical in today's marketing culture. To cut through the clutter, customers expect targeted, personalized information. Now, companies can capture audience information from their Web site and track it directly through Microsoft Dynamics CRM. This allows marketers the information they need to target marketing strategies and capture a 360-degree view of interactions with their audiences. As a Gold-Certified Microsoft CRM solutions provider, Inetium provides organizations with increased ROI by taking the time to understand the sales and marketing environment and its technology needs. Inetium then acts as a trusted consultant by offering a tailored CRM solution to meet the company's unique needs.

"Webtrends offers powerful solutions to help our clients continue to market smarter," said Ryan Toenies, Inetium's Vice President of CRM. "The integration of Webtrends Marketing Lab into Microsoft Dynamics CRM strengthens the solution's capacity as a tool to focus efforts and gain a competitive edge."

"A partnership with a trusted consultant like Inetium, an industry-leading Gold-Certified Microsoft consulting firm, expands what we can offer to our customers," said Tore Steen, vice president of business and corporate development for Webtrends. "Integrating Webtrends Marketing Lab 2 with Microsoft Dynamics CRM takes web-smart marketers to the next level in their ability to gain a 360-degree view of customers and tailor marketing strategies."

About Inetium

Inetium, www.inetium.com, is an award-winning Microsoft Gold Certified partner. The company was incorporated in 1998 and currently employs nearly 100 people. Headquartered in Bloomington, Minnesota, Inetium provides technology consulting services to both mid-sized and large organizations throughout the United States. Inetium is committed to increasing people and organizational productivity by providing IT planning services, customer relationship management (CRM), business productivity, IT infrastructure, web strategies and real estate technology solutions. Inetium maximizes the value of its customers' technology investments by helping them properly align their business and technology goals.

About Webtrends

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. Webtrends Open Exchange brings together world-class technology partners to improve your customer relationships and boost your overall marketing performance. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Cleared for Take Off with easyJet

Mon, 22 Oct 2007 00:00:00 GMT

LONDON, 22 October 2007 - easyJet, Europe’s leading low-fares airline, has chosen Webtrends Inc., the market leader for web analytics and marketing intelligence solutions, to provide strategic focus to its online web and marketing initiatives in the extremely competitive online travel industry.

Webtrends OnDemand solutions Marketing Lab 2 and Analytics 8, have been selected by easyJet to measure the success of all of its internet marketing campaigns and website content respectively. By working in tandem with the team at easyJet, in terms of both implementation and providing training services, the Webtrends solutions will now enable stakeholders across the organisation to gain a consistent view of business performance indicators, through easy to use, robust reporting – delivering accurate numbers and increasing online revenue.

“We are now in a much better position to track the performance of our marketing campaigns, in terms of understanding which web content delivers the smartest conversion to bookings, from a low-fares flight to a holiday deal on our new easyJet Holidays site. Our partners will also feel the benefit, as we can more quickly and easily identify which are the most successful promotions within ancillary campaigns too,” said Andrew Berks, Brand Communications Manager, easyJet. “Taking into consideration the fact that we have an expansive variety of reporting requirements across 18 different language sites, the ability to analyse in minute detail the manner in which our customers search for flights will make a huge difference to our online operations.”

Webtrends were able to leverage the extensive knowledge they have amassed working with leading travel organisations around the globe to fine-tune the easyJet web site, developing key performance indicators, dashboards and performance metrics scorecards to benchmark performance across initiatives. Ease of reporting was also a key factor, with automated reports sent by email to key easyJet executives on a regular basis, in order to keep them in the loop with reliable numbers revealing peaks in web traffic and click-thrus generated from marketing campaigns.

Nick Sharp, vice president and general manager, Webtrends, said, “Over the years Webtrends has accumulated a wealth of experience and best practice expertise within the fiercely competitive travel industry. This places us in a unique position to help easyJet focus on its key online business objectives, in order to optimise online operations and better target offers and marketing campaigns.”

As part of the implementation Webtrends provided training services, to ensure that easyJet were equipped with the necessary skills to understand and in turn action the ongoing reports.

About easyJet

easyJet is Europe's leading low-fares airline, currently operates 137 aircraft on 352 routes between 88 airports in 23 countries. easyJet carried over 37 million passengers in the past 12 months. easyJet flies to:
Aberdeen, Alicante, Almeria, Amsterdam, Asturias, Athens, Barcelona, Bari, Basel, Belfast, Berlin, Biarritz, Bilbao, Birmingham, Bordeaux, Bournemouth, Bremen, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cologne, Copenhagen, Casablanca, Dortmund, East Midlands, Edinburgh, Faro, Fuerteventura, Gdansk, Geneva, Glasgow, Gran Canaria, Grenoble, Hamburg, Ibiza, Innsbruck, Inverness, Istanbul, Krakow, La Coruna, Lanzarote, La Rochelle, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Lyon, Madeira, Madrid, Mahon, Malaga, Marrakech, Marseille, Milan Linate, Milan Malpensa, Munich, Murcia, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Riga, Rijeka, Rimini, Rome, Sofia, Split, Tallinn, Thessaloniki, Toulouse, Turin, Valencia, Venice, Vienna, Warsaw, Zurich.
Book online at www.easyJet.com

About Webtrends

Webtrends Demonstrates how the Four P's of Marketing are Transforming into the Four R's of Marketing – Reveal, Reward, Respect and Retain

Fri, 19 Oct 2007 00:00:00 GMT

PORTLAND, Ore - October 19, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that president and CEO Greg Drew, and chief marketing officer Tim Kopp of Webtrends delivered groundbreaking insights for the next evolution of online marketing. At the eMetrics Marketing Optimization Summit in Washington D.C. Drew demonstrated how the four P's of marketing: Product, Price, Place and Promotion, are transforming into the Four R's of marketing: Reveal, Reward, Respect and Retain. At the Direct Marketing Association Conference and Exhibition in Chicago, Tim Kopp and leading marketing visionaries shared their expertise on driving the Internet marketing evolution by understanding the impact of consumer engagement and the need to continually shift marketing investments to activities that are relevant for retaining customers.

Now in its seventh year, the international eMetrics conference series has become the premiere event for analysts, marketers and business strategists to network, learn, grow their business and drive the evolution of the marketing industry. At the Direct Marketing Association Conference in Chicago, Kopp was joined by Carol Kruse, vice president, interactive for Coca-Cola, Chris Cotton, metrics and analysis manager of Nationwide and Loran Gutt, director of customer marketing at ShopNBC. Together this panel discussed how each organization leverages online metrics to identify the best approach to meet the rapidly changing needs of online marketing.

"As marketers strive to find the optimal messaging mix while taking advantage of new channels such as social networking, mobile media and online video, it is increasingly important for them to focus investments on the most profitable customers," said Loran Gutt. "Organizations have the opportunity to leverage both online behavior and past offline interactions to tailor direct marketing efforts towards the customers that will yield the highest lifetime value."

"Today's consumers are taking control. They're much more involved in determining how to engage with brands and interact with marketing messages," said Greg Drew, CEO and president of Webtrends. "In order to succeed, smart organizations need to discover how to make respectful connections with customers and use in-depth marketing intelligence to build trust, loyalty and long-term engagement."

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Leading Online Marketing Companies and Industry Experts Convene for Webtrends Engage 2007 Customer Conference

Mon, 08 Oct 2007 00:00:00 GMT

PORTLAND, Ore - October 8, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the opening of Webtrends Engage 2007-the annual conference where top business leaders will connect to share ideas on strategies for leveraging the power of consumer engagement to improve online marketing results and build long-term loyalty. Attendees from consumer goods, financial services, government, hospitality and travel, media, retail, and technology and telecom industries will connect with marketing analytics experts to gain an understanding of the many ways to leverage the power of consumer engagement.

Greg Drew, Webtrends CEO, will kick off the 2007 customer conference, with a keynote address beginning at 9:00 a.m. on Tuesday, October 9, 2007, at the Rio All Suites Hotel in Las Vegas. Tim Kopp, Webtrends CMO, will share his experience of measuring the effectiveness of consumer-generated content. Attendees will also witness a live performance from Eepybird, the entertainment site responsible for the consumer generated sensation "Extreme Diet Coke & Mentos Experiments," which won best in show at the 2007 OMMA awards.

The three-day event, scheduled to run from Monday, October 8 through Wednesday, October 10, will showcase strategies from Julian Brewer, head of online marketing and content of Digital Banking, Barclays Bank; Kevin Doohan, director of interactive marketing & CRM, ConAgra; Loran Gutt, director of customer marketing, ValueVision Media, Inc.; Dermot O'Mahony, head of online content, T-Mobile UK; Jim Sterne, founding president of Web Analytics Association; and Paul Woolmington, founding partner of Naked Communications.

Attendees will also experience how Webtrends Marketing Lab™ 2 leverages leading marketing solutions through Webtrends Open Exchange. Partners at this year's customer conference include Aprimo®, Endeca®, Microsoft®, SEMDirector™, Yahoo! and many others. To view a complete list of participating partners, visit: Webtrends Open Exchange Partners at Engage 2007.

"Bringing our customers and partners together to share best practices for consumer-centric marketing is essential to driving ongoing success," said Greg Drew, CEO and president, Webtrends. "We look forward to a successful event where we will share our vision and demonstrate market successes with Webtrends Marketing Lab. Together, our customers and partners will continue to lead the industry in consumer engagement for digital marketing."

To learn more, please visit: www.webtrends.com/engage07.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Rugby Football Union Turns to Webtrends to Tackle Online Operations

Fri, 28 Sep 2007 00:00:00 GMT

London - XX September 2007 - England's rugby union professional body, the Rugby Football Union (RFU) has selected Webtrends Inc., the market leader in web analytics and marketing intelligence solutions to measure and interpret customer engagement for its 2007 Rugby World Cup website.

Webtrends' OnDemand solutions Marketing Lab 2 and Analytics 8 will provide the RFU with the ability to track and interpret site visit information in order to drive more effective and targeted marketing campaigns aimed to satisfy the specific needs of its audience.

"We have been working with Webtrends for some time now and took the decision to upgrade to the newest version last year," comments Mike Morris, network manager, RFU. "By deploying Marketing Lab 2 we are able to capture a whole host of valuable data from the increasing number of users that choose to keep up to date with tournament progress online, to email sign-ups and news item popularity, enabling us to better understand visitor behaviour and readily respond to audience requirements."

The Webtrends solutions will allow the RFU to link peaks in traffic with England's game schedule, and provide the geographic locations of visitors affiliated to the traditional rugby playing nations. The site has also been split into content groups to provide the ability to segment rugby fans by topics viewed, in order to drive tailored email marketing campaigns containing targeted and relevant offers. In addition, the RFU can now gain a more comprehensive understanding of traffic acquisition to the site. For example the most searched phrase on the major search engines is currently "England rugby wallpaper", accounting for 4.23% of all referrals. This means that the RFU can begin to optimise the exact content visitors have previously requested via search engines.

Nick Sharp, VP and general manger of Webtrends says, "Global sporting events such as the Rugby World Cup have become increasingly interactive, with consumers demanding more than simply watching their team's matches on television, or using the site to catch up on the latest scores and news. In response to this demand, we have been working with the RFU in the run up to this year's tournament in order to create a richer media experience and pull in a greater number of visitors. In addition, Webtrends provides the RFU with the intelligence required to monitor consumer interaction with the site, measuring reaction to content as opposed to basic website design."

About RFU

RFU to add

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contacts:
Thomas Flisher / Joanne Storrier
0845 3700 655
tom@octopuscomms.net / joanne@octopuscomms.net

Webtrends Arms the Retail Market with Visitor Intelligence for Commerce

Tue, 18 Sep 2007 00:00:00 GMT

PORTLAND, Ore - September 18, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the availability of Webtrends Visitor Intelligence™ for Commerce, the latest product offering in the Webtrends Marketing Lab 2 solutions suite. Targeted at multi-channel retailers and ecommerce businesses, Webtrends Visitor Intelligence for Commerce enables retail marketers to move beyond aggregate performance metrics based on click-throughs and conversion to marketing intelligence that will increase visitor engagement and drive higher customer lifetime value.

In the September 2007 Forrester Wave™: Web Analytics, Q3 2007 evaluation, Webtrends earned the highest score for Market Presence and was cited as a leader in Current Offering and Strategy. Forrester also wrote that "Overall, Webtrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist."

With Webtrends Visitor Intelligence for Commerce, retailers will have the power to immediately influence online promotions with drag-and-drop analysis that allows marketers to answer product performance questions on the fly. Retailers can grow incremental sales with affinity analysis to precisely promote products and increase add-on purchases.

Webtrends Visitor Intelligence for Commerce enables retailers to:

Gain actionable insight by learning shopper patterns, preferences, and purchases and get immediate access to visitor lists to drive targeted marketing based on this insight.
Get more out of merchandising portfolios by optimizing product placement and on-site promotions based on multi-visit browsing and the buying behaviors of individuals and their web site visits.
Develop targeted segments by fueling customer targeting strategies with insight derived from lifetime and current online and offline behavior of site visitors.
Improve content and marketing messages by delivering higher quality product promotions and services to customers based on their demonstrated interactions and interests.
Optimize organization workflow by shortening decision cycles and build company-wide intelligence about online visitors and sales performance.

"As this market evolves from pure analytics to marketing intelligence, it is imperative that retailers understand visitors' actions and needs so that they can deliver the right combinations of products and services that will increase purchases and customer lifetime value," said Tim Kopp, chief marketing officer, Webtrends. "We are excited to bring retailers a solution that will help them easily identify the most valuable customers and customer segments and deliver effective campaigns that influence action."

Learn more about Webtrends Visitor Intelligence for Commerce.

About Webtrends Marketing Lab 2

Webtrends Marketing Lab 2 expands on comprehensive web analytics for real-time and operational reporting to offer extensive customer insight and dynamic advertising optimization. Comprised of Webtrends Dynamic Search™ the search marketing solution that leverages True Optimization™ to continuously monitor, measure, and tune the variables impacting the success of paid search advertising; Webtrends Analytics™, powerful collaboration tools and KPI dashboards that deliver insight across organizations to understand and improve how visitors interact with web sites and marketing initiatives; Webtrends Score™, a patented solution that reveals the true value, interests and engagement of visitors; and Webtrends Visitor Intelligence™, a full-featured, multi-dimensional (OLAP) reporting and analysis solution for enterprise organizations that need deeper visitor and marketing intelligence. Webtrends Marketing Warehouse™ is the enabling platform technology that offers an open, enterprise-class relational database that powers the data behind Webtrends Visitor Intelligence and Webtrends Score.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Announces Unprecedented Levels of Customized Partner Integration with Webtrends Open Exchange

Mon, 17 Sep 2007 00:00:00 GMT

PORTLAND, Ore - September 17, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the next-generation in integrated online marketing solutions: Webtrends Open Exchange. Webtrends Open Exchange provides a cross-channel marketing network that helps enterprise-class organizations develop valuable relationships with their customers and improve overall marketing results by integrating leading technology solutions with Webtrends Marketing Lab™ 2. The Webtrends Open Exchange is based on specific customer requirements, not simply a one-size-fits-all approach, which enables marketers to employ or leverage existing investments in the best-of-breed online marketing technologies.

Webtrends Open Exchange combines the award-winning Webtrends Marketing Lab 2 with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring, and others.

The September 2007 Forrester Wave™: Web Analytics, Q3 2007 gave Webtrends the highest score for Integration. The independent report also stated, "Webtrends can be integrated into the clients' marketing technology ecosystem through data import and export, the use of APIs for custom integration, and through extensive partnerships agreements with third-party marketing application vendors."

"The integration of Optimost and Webtrends makes it possible to look beyond the web site visitor and see the real person in order to continuously optimize content, promotions, and offers that systematically increase conversion. This relevancy is a powerful way to increase conversion and revenue, as well as to build customer satisfaction and long-term loyalty," said Mark Wachen, CEO of multivariable testing and optimization firm Optimost.

"Webtrends Marketing Lab 2, together with Bazaarvoice, helps companies that sell and promote products online to see the impact that individual visitor site activity, user reviews, and product ratings have on performance - and how to optimize the performance through new and unique social merchandising campaign initiatives," said Brant Barton, co-founder and vice president of business development, Bazaarvoice.

"The demand for tighter integration between information access solutions and web analytics solutions continues to grow as search, Guided Navigation and dynamic merchandising capabilities increasingly drive more of the total user experience and play a larger role in driving overall online business," said, Matt Eichner, vice president of strategic marketing and development at Endeca. "By integrating Webtrends Marketing Lab with Endeca, organizations can create a closed-loop process for constant site improvement and optimization, automatically updating business rules and a range of rich behaviors that advanced engines like Endeca allow."

"The integration of Webtrends Marketing Lab and Responsys helps customer-centric organizations build in-depth profiles of individual visitor behavior over time so that more efficient and effective customer email campaigns can be delivered," said Scott Olrich, chief marketing officer, Responsys.

"Customers are becoming more and more engaged in their online interactions. This shift requires marketer's to gain a deep understanding about unique visitors and visitor segments," said Tore Steen, vice president of business and corporate development, Webtrends. "Our platform strategy enables seamless integration of best-of-breed technology solutions which allow our mutual customers to gain a competitive advantage by delivering unique marketing to unique individuals."

Current certified Webtrends Open Exchange partners include:

Ad Serving: Atlas
Content Management: CrownPeak, Interwoven, Percussion
Customer Relationship Management: Microsoft Dynamics CRM
Email Marketing: CheetahMail, eCircle, ExactTarget, Responsys, SilverPop
Enterprise Campaign Management: Aprimo
Site Search: Endeca, FAST, Mercado
Targeting & Optimization: Kefta, Optimost
User Experience: Bazaarvoice, ForeSee Results, Opinion Lab,
Web Site Monitoring: MAXAMINE, Watchfire
Other Leading Solutions: Google, Microsoft, Yahoo!

Learn more about Webtrends Open Exchange.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Named a Market Leader – Cited As Setting the Standard for Measuring Visitor Engagement

Tue, 11 Sep 2007 00:00:00 GMT

PORTLAND, Ore - September 11, 2007 -Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that Webtrends was among the select companies that Forrester invited to participate in its September 2007 Forrester Wave report The Forrester Wave™: Web Analytics, Q3 2007. In this evaluation, Webtrends ranked number one for Market Presence and was cited as a leader in Current Offering and Strategy. Webtrends received the highest score for Integration, "Overall, Webtrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist." Webtrends also received highest scores for Industry Presence and Installed Base reflecting its strong global presence across consumer packaged goods, financial services, media, retail, travel and hospitality, and technology and telecom industries.

This recognition focused on the recently announced Webtrends Marketing Lab 2, an integrated suite of marketing solutions that optimizes site performance, builds customer engagement and drives more effective and targeted marketing. According to the Forrester report, "Webtrends reference clients are extremely ambitious, giving high marks for supporting their complex efforts." Enterprise clients such as Internet Broadcasting are seeing the results for themselves.

"Webtrends has helped us to understand and better serve our 15 million monthly visitors," said Tom Masterman, research manager, Internet Broadcasting. "Webtrends Marketing Lab provides us with the insights we need to deliver the most relevant information, and the best overall experience, to our users. We find a ton of value in the ability to jump between different macro and micro views — enabling us to see our data at a network level, or for any one of our more than 70 TV station Web sites. This provides the data our editors want for making real-time content decisions, and the KPIs our executive team needs for long-term corporate planning."

The Forrester report goes on to say, "Webtrends stays on top of major trends in the online marketing space and has plans to augment its current platform with new technologies that we expect to be well received. Focus on visitors and a commitment to data integrity provide a solid technology foundation." The report added, "Webtrends sets the standard for measuring visitor engagement with Webtrends Score, a new tool for measuring visitor engagement that's unlike anything on the market today."

"Webtrends has been rated as a leader in the Forrester Wave report. This is particularly exciting as the market evolves from web analytics to online marketing platforms," said Greg Drew, CEO and president, Webtrends. "Webtrends will continue as a leader as we set the standard for visitor engagement with Webtrends Marketing Lab 2."

To learn more visit, www.webtrends.com/forresterwave.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Interactive Luxury Shopping Site, SHOPVOGUE.TV, Turns To Webtrends to Gain Unique Customer Insight

Wed, 29 Aug 2007 00:00:00 GMT

PORTLAND, Ore. - August 29, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that ShopVogue.TV, a broadband Internet channel that combines interactive shopping with an immersive video experience, has deployed the recently announced Webtrends Marketing Lab™ 2 to measure and interpret customer engagement with the site. As an integrated suite of enterprise-class solutions, Webtrends Marketing Lab™ 2 will provide ShopVogue.TV with the ability to track and interpret site visit information and score customer engagement to drive more effective and targeted marketing campaigns aimed to satisfy the specific needs of their audience.

"By deploying Webtrends Marketing Lab 2, we're able to determine not only site traffic but also interpret context around performance and consumer behavior," said Joseph Giamarese, executive director of marketing, VOGUE Magazine. "Webtrends full-service, turn-key solution - based on its deep retail and media domain expertise - provides us with actionable information that allows us to understand how engaged our customers are with each of the 200+ advertisers participating in ShopVogue.TV. Our ability to analyze Website traffic, as well as reveal deep analysis of the videos viewed and engagement by brand, will prove to be invaluable information as our advertisers look to further build brand loyalty."

Leveraging the interactive nature of emerging Web 2.0 features, ShopVogue.TV features multiple channels of streaming video showcasing the best of fashion, beauty and culture that consumers are able to shop for as they watch. Building on the power of social media trends, viewers are also able to create and share with others their own fashion choices through a new, interactive user-generated feature. By providing compelling programming, rich images and detailed product information, ShopVogue.TV directly connects advertisers with consumers looking for entertainment and inspiration for shopping - both online and off. The site will feature original programming, including "60 Seconds to Chic," "Behind the Lens", and the previously syndicated "Trend Watch."

Webtrends ability to supply comprehensive video analysis and reporting at the user level were key reasons why ShopVogue.TV chose to deploy Webtrends Marketing Lab 2. The solutions suite will provide ShopVogue.TV with unique intelligence about who their viewers are and what they are most interested in based on an inventory of unique views for each video. This includes the total number of sessions viewed and for what duration of time, the total number of products clicked, and any action taken by the user including when they add a product, advertisement, video or shared photo to his or her "favorites" within a profile.

"ShopVogue.TV is an innovative concept and will change the face of online shopping as we know it," said Greg Drew, CEO and president, Webtrends. "The unique design provides consumers with an opportunity to further engage with advertised brands, explore new product offerings, interact with other passionate consumers to learn about fashion trends and ultimately move from shopper to buyer. Webtrends provides ShopVogue.TV with the intelligence needed to effectively understand the consumers buying habits and improve advertisers' retail campaign performance."

About Webtrends Inc.
Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Leaders of Consumer Engagement Collaborate at the Webtrends Engage 2007 Customer Conference in Las Vegas

Wed, 29 Aug 2007 00:00:00 GMT

PORTLAND, Ore - August 29, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced details of its annual customer conference, Webtrends Engage 2007, to be held October 9-10, 2007 in Las Vegas at the Rio All Suites Hotel. Attendees will join the most influential experts in interactive marketing who are defining the future of consumer engagement, including top business leaders in the technology, media, retail, consumer goods and telecom industries. Industry gurus such as Gary Angel, SEMphonic; Anil Batra, ZeroDash1; Andy Beal, Marketing Pilgrim; Manoj Jasra, Enquiro Search Solutions; Jim Novo, The Drilling Down Project; Jeremiah Owyang, PodTech.net; and Jim Sterne, Web Analytics Association and Emetrics will share their insight on disciplines spanning consumer engagement, targeted marketing, customer segmentation, and marketing optimization.

Webtrends president and CEO, Greg Drew, and Paul Woolmington, founding partner of Naked Communications, will present the keynote session on leveraging the power of engagement marketing, Tuesday, October 9 at 9:00am. Attendees will also experience how Webtrends Marketing Lab™ 2 leverages best-of-breed marketing solutions through its partner program, giving customers a broad set of options in meeting their marketing needs. Partners at this year's "Engage 2007" customer conference include Microsoft®, SEMDirector™, Aprimo, and Endeca®.

Conference attendees will learn best practices and hear key insights into gaining deeper customer understanding to reveal the untapped value of visitors to their sites. Experts from web smart companies like Barclays Bank, ConAgra, Microsoft and Nationwide will share their vision for breaking down the silos of web analytics and achieving deeper consumer insight. Other best practices to be shared include how to leverage interactive mobile marketing and online video; ways in which organizations can measure Web 2.0 technologies like viral marketing, social media and consumer-generated content to create conversations; how to automate the end-to-end management of an entire SEM portfolio; and finally, proven methods to use web analytics and marketing metrics to improve every online interaction.

"We are committed to bringing together thought-leading experts to share proven best practices and exchange new ideas that help marketers achieve their goals and objectives. This years event extends our recent unveiling of Webtrends Marketing Lab 2 by demonstrating our continued focus to optimize online marketing results, increase consumer engagement, and power targeted marketing," said Greg Drew, CEO and president, Webtrends.

To register and learn more, please visit: www.webtrends.com/engage.

About Webtrends Inc.
Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends Invites HBX Analytics Customers to Move to Webtrends Marketing Lab 2

Tue, 21 Aug 2007 00:00:00 GMT

Congratulations! You've just taken the first step to a solution that can help you connect with your customers and take targeted action to keep them engaged. The new Webtrends Marketing Lab 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing.

In addition to the powerful online measurement and testing provided by Webtrends Analytics and the paid search optimization from Webtrends Dynamic Search, Webtrends Marketing Lab 2 introduces two new solutions powered by our open, enterprise-class data warehouse:

Webtrends Score is the industry's only solution with a patented methodology that improves the way marketers quantify visitor engagement and measure the value and interests of customers.
Webtrends Visitor Intelligence is a full-featured, multi-dimensional reporting and analysis solution for enterprise organizations that require deep visitor and marketing intelligence.

All of these solutions combine into one enterprise-class suite that provides you the intelligence to deliver unique marketing to unique individuals. Plus, it's easy to get started and to qualify for up to 100% license credit to switch from HBX Analytics to ML2.

To learn more about this opportunity, give us a call at 1-877-932-8736, or email our sales team at sales@webtrends.com.

We look forward to working with you to employ the solutions you need to connect with your customers.

Terms, conditions and restrictions apply to qualified customers. Webtrends reserves the right to change this offer at any time. Offer may not be available in all markets. All trademarks are property of their respective owners.

Webtrends and SEMDirector Form Strategic Partnership to Optimize Large-Scale Search Advertising Campaigns

Tue, 21 Aug 2007 00:00:00 GMT

SES SAN JOSE (SAN JOSE, Calif.) AND PORTLAND ORE. - August 21, 2007 - SEMDirector, Inc., the leading provider of enterprise search marketing solutions, and Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, announced today at the 2007 Search Engines Strategies conference in San Jose, Calif., the creation of a new strategic alliance aimed at benefiting large search advertisers. Under the partnership agreement, the two companies will integrate Webtrends' marketing analytics and automated paid search optimization solutions with SEMDirector's series of enterprise search solutions to provide global organizations with industry-leading capabilities to automate optimized paid and organic search marketing programs while also gaining visibility into the effectiveness of search marketing.

"We are excited to partner with SEMDirector to offer large advertisers a comprehensive set of solutions to drive search marketing performance," said Tore Steen, vice president of business and corporate development for Webtrends. "Webtrends Dynamic Search has helped many customers double search marketing revenues and reduce costs through automated optimization. Combining our core strength in analyzing individuals' Web site interactions with SEMDirector's performance management technologies will build a competitive advantage for all types of marketers."

This alliance offers large-scale advertisers the ability to eliminate many of the resource-intensive tasks involved in optimizing paid and organic search campaigns, in addition to offering enhanced visibility and effective management of complex, globally distributed campaigns. Customers will be able to leverage Webtrends Dynamic Search™ to automatically analyze and adjust all the variables impacting paid search advertising, and Webtrends Analytics® 8 for comprehensive marketing analytics to improve all aspects of the online experience.

"SEMDirector's innovative technologies leverage the specific information detected and catalogued by Webtrends about online end user activity," said Craig Macdonald, vice president of marketing, alliances and product management for SEMDirector. "With this new integration, SEMDirector and Webtrends will empower joint customers with automated solutions and specific recommended actions to improve paid and organic search performance through major search engines like Google, Yahoo!, MSN and Ask.com."

SEMDirector's solutions utilize and extend the capabilities of Webtrends solutions, offering actionable recommendations and centralized management for all aspects of global Search Engine Marketing (SEM) and Search Engine Optimization (SEO) programs. SEMDirector Paid Insight™ offers advanced management features for global paid search advertisers to manage multiple budgets, eliminate intra-company keyword competition and perform ROI and missed opportunity modeling. SEMDirector Organic Insight™ automates SEO audits of Web sites, measuring organic search engine rankings and offering recommendations to improve rankings, traffic and conversions.

One company that utilizes SEMDirector Organic Insight and Webtrends 8 to comprehensively manage its natural search rankings on major search engines is First American CoreLogic, a member of The First American Corporation (NYSE: FAF) family of companies, America's largest provider of business information.

"Driving additional interactions between us and our customers via our Web site is First American CoreLogic's main priority," said David Robidoux, director of Web marketing and ecommerce. "Through integration of SEMDirector Organic Insight and Webtrends Analytics 8, we will have a complete visibility into the effectiveness of our search optimization strategy."

As part of the agreement, Webtrends has joined SEMDirector's AllianceLink program, which allows strategic partners to integrate their products, services and data with SEMDirector Marketing Action Platform™, a solution that provides businesses with a consolidated view of search marketing activities such as customer engagement and return-on-ad spend (ROAS).

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

About SEMDirector, Inc.

SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector's growing customer list includes some of the world's best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, visit www.semdirector.com or call 858. 397.1500.

Webtrends Unveils the Power to Measure Customer Engagement with Launch of Webtrends Marketing Lab 2

Tue, 31 Jul 2007 00:00:00 GMT

PORTLAND, Ore. - July 31, 2007 - Webtrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today unveiled Webtrends Marketing Lab™ 2, an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Joining an award-winning lineup of solutions including Webtrends Analytics™ and Webtrends Dynamic Search™, Webtrends introduces two new solutions that are powered by its open, enterprise-class data warehouse: Webtrends Score™, a patented technology that improves the way marketers quantify visitor engagement and measure the value and interests of customers, and Webtrends Visitor Intelligence™, a full-featured, multi-dimensional reporting and analysis solution for enterprise organizations that require deep visitor and marketing intelligence.

"The industry has debated the most effective ways to measure visitor engagement, whether page-based or time-based, but visitor engagement is not something you can measure using only a stopwatch," noted industry guru and consultant Eric Peterson, CEO, Web Analytics Demystified, Inc. "Webtrends Score offers a unique method to explore visitor engagement using criteria that makes sense to individual site owners, a reflection that 'engagement' means different things to different sites and that the components of engagement change from site to site and from campaign to campaign."

Webtrends Score is a patented technology solution that evaluates visitors' online behavior by quantifiably measuring the level of engagement or interest they have in content, products and services. By establishing rules that assign values to specific visit and visitor activities, marketers can go beyond conversion to evaluate the success of their efforts using realized and potential customer value. Score values can then be applied to consumer targeting activities, such as email, site personalization, offline direct marketing, as well as to campaign enhancement such as automated paid search optimization. This allows marketers to effectively target consumers and improve campaign performance.

After reviewing Webtrends Score, Jim Sterne, founding president of Web Analytics Association and director of eMetrics Summit said, "Not only is this right on the money, this is the money." With Webtrends Visitor Intelligence, organizations can go beyond what's possible with standard analytics solutions, performing unlimited multi-dimensional reporting and analysis and on-the-fly segmentation of visitor behavior across multiple channels and visits. Marketers can easily perform any number of correlations in a single report and generate visitor contact lists in real-time without any vendor or system administrator involvement, dramatically expanding the level of action that behavioral insight can drive. For example, marketers could examine visitors who recently added a product to a shopping cart but did not complete the purchase, and filter results against those visitors' lifetime value, offline transactions, and geographies, to determine the most effective means and messages to engage them.

"As web sites get more complicated and customers touch the business across multiple channels, organizations are challenged to measure and optimize the on-line experience to be relevant and in context," said Bill Gassman, research director at Gartner. "To get to the next phase of optimization, business managers need analysis tools that offer a thorough view of every customer, knowing who they are and what they have done, no matter what the channel."

Additional new features delivered with Webtrends Marketing Lab 2 include:

Access to all of the solutions from a single user interface.
A customizable "My Webtrends" home page giving each user easy access to reports, bookmarks and site reports that they use most often.
Enhanced auditing capabilities, giving administrators the ability to quickly identify the changes made to program configurations.
The ability to compare paid to organic search terms in one report.
Correlation and overlap of multiple segments across campaigns, content interest and search to identify new opportunities for better content or marketing messages.
Use of a single data collection tag to simplify implementation and ongoing tag maintenance and customization.

"Marketing is undergoing a fundamental shift, focusing on results and on connecting with customers in the most relevant way. The unveiling of Webtrends Marketing Lab 2 demonstrates our continued focus to unlock the power of comprehensive customer-centric insight in order to optimize online marketing results, increase consumer engagement, and power targeted marketing," said Greg Drew, CEO and president, Webtrends.

About Webtrends Marketing Lab 2

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Orion Telescopes & Binoculars Boosts Profits with Webtrends Dynamic Search

Mon, 30 Jul 2007 00:00:00 GMT

PORTLAND, Ore. - July 30, 2007 - Webtrends Inc., a leading provider of marketing analytics and visitor intelligence solutions, today announced that Imaginova Corporation's Orion Telescopes & Binoculars has successfully deployed Webtrends Dynamic Search™ to manage the company's paid search campaigns. Since deploying Webtrends Dynamic Search in November 2006, total clicks have gone up by 20 percent and click-through percentages have risen by more than 25 percent, while the cost of each click has been reduced by nearly four percent. In addition, non-seasonal search advertising revenues have been higher than ever, marked by a 35 percent increase during its first quarter of 2007 as compared to the same time period in 2006.

Orion Telescopes & Binoculars, North America's largest multi-channel optics brand, sells directly to amateur astronomers and outdoor enthusiasts through direct-mail catalogs, online and via retail outlets. Prior to selecting Webtrends Dynamic Search, the company's paid search campaigns were managed in house. Analysis efforts included generating monthly and ad hoc reports to report on program profitability. Underlying these efforts were resources such as spreadsheets with coded links and keywords, a proprietary statistics package, and Orion's proprietary backend ERP system to analyze customer origin and downstream sales data.

"Last year, there were days I would do nothing but research keywords and create new campaigns - and that was when I was managing only 200 keywords. Today, Webtrends Dynamic Search automatically manages up to 25,000 keywords daily," said Frank Johnson, website marketing manager at Imaginova. "The results we've experienced with Webtrends have been immediate and quantifiable, and it's extraordinarily helpful to look at the online reporting to see all the results in real-time in a single snapshot. By eliminating the arduous evaluations of campaign performance and the manual effort needed to make changes across the search networks, I've been able to refocus my efforts on other corporate initiatives."

Webtrends Dynamic Search is the industry's most sophisticated search marketing solution, automatically optimizing paid search advertising to maximize return on investment. Through continuous automated performance analysis and multivariate testing, Dynamic Search identifies and creates winning keyword-headline-network-landing page combinations that best achieve goals that marketers establish. The solution then automatically reallocates ad spend to the best performing variable combinations across the major networks including Google, Yahoo, MSN and Ask.com.

"The significant results Orion has achieved using Webtrends Dynamic Search is indicative of the power of the technology and the ability for Dynamic Search to help your business profitably scale," said John Rodkin, vice president and GM of digital advertising solutions, Webtrends. "Whether an organization is looking to move beyond resource-intensive manual keyword management as Orion has done, or achieve better performance through optimization, Webtrends delivers unprecedented levels of automation to drive ROI."

About Imaginova

Imaginova is a leading content and commerce company focused on science and technology. Its highly regarded brands reach a large, intellectually curious audience. The Imaginova Media Network features websites owned and operated by Imaginova and its affiliates; Imaginova also syndicates and licenses its original content to major online portals and education publishers. The company's portfolio of brands include: LiveScience.com, the critically acclaimed website for engaging science and technology news and content; Space.com, the premiere online destination for space science, astronomy and exploration; LiveScience Store (LiveScienceStore.com), the online retail destination for innovative products and gadgets; Orion Telescopes & Binoculars (OrionTelescopes.com), the largest multi-channel marketer of telescopes, binoculars and accessories; Starry Night (StarryNight.com), the world's leading developer of digital astronomy content for consumer and education markets; and Space News (SpaceNews.com), the foremost space industry news weekly covering civil, commercial and military market segments. Founded in 1999, Imaginova Corp. is based in New York City with offices and news bureaus in Virginia, California, Toronto and Paris. For more information about Imaginova and its businesses, please visit Imaginova.com.

About Webtrends Inc.

Since 1993, Webtrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, Webtrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen Webtrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends CMO Tim Kopp and Big-Brand Marketers Usher in the Evolution of Engagement Marketing at ad:tech Chicago

Tue, 24 Jul 2007 00:00:00 GMT

PORTLAND, Ore - July 24, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today announced that Chief Marketing Officer Tim Kopp will lead an expert panel of digital marketing executives at ad:tech Chicago. This interactive advertising and technology conference, dedicated to connecting all sides of today's brand marketing landscape, will take place at Chicago's Navy Pier July 31-August 1.

Kopp, a digital marketing and measurement expert and former vice president of worldwide interactive marketing for Coca-Cola, will moderate the panel entitled "Bridging the Digital Divide: Growing Online Brand Advertising Dollars," on Wednesday, August 1, at 2:30 p.m. Experts joining the panel include Kevin Doohan, director, interactive marketing, ConAgra Foods; Brad Santeler, director of media and relationship marketing, Kimberly-Clark Corporation; Paul Woolmington, founding partner, Naked Communications; and Andrew Shih, global interactive media leader and haircare interactive manager, Procter & Gamble.

Attendees will hear real-world experiences and the latest thinking from big-brand senior marketers to identify what is needed to usher in the next evolution of Internet marketing. Panelists will share best-in-class strategies to meet corporate goals, and practical advice to help attendees achieve unprecedented levels of customer insight and profitably scale online marketing efforts.

"Delivering online marketing that is focused on the visitor is essential in today's online marketplace," said Brad Santeler, director of media and relationship marketing, Kimberly-Clark Corporation. "Employing solutions like Webtrends Marketing Lab to measure critical visitor-centric online behaviors empowers marketers to successfully optimize their marketing initiatives by analyzing results and pinpointing where campaigns are losing prospects."

"Organizations are beginning to evaluate new channels such as social marketing, mobile marketing, online video and advergaming to reach key audiences," said Kopp. "Consumers today are inundated with marketing messages - both from online and offline sources. Advertisers need a way to break through the noise and capitalize on this movement to increase revenue streams. This panel of respected industry experts will provide attendees with the information they need to leverage new marketing channels and technologies to drive business goals."

If you are a member of the press or analyst community and would like to schedule a meeting with Tim Kopp at the conference, please contact Brian Gendron, SHIFT Communications, at bgendron@shiftcomm.com or (415) 591-8403. For more information about ad:tech Chicago, please visit www.ad-tech.com/chicago/.

About Webtrends Inc.

Webtrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With Webtrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen Webtrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends CMO to Share Vision on Turning Customer Insight into a Strategic Advantage

Thu, 12 Jul 2007 00:00:00 GMT

PORTLAND, Ore - July 12, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today announced that Chief Marketing Officer Tim Kopp will be a featured keynote speaker at the Internet Strategy Forum Executive Summit, taking place Thursday, July 19, 2007, at the Governor Hotel in Portland, Oregon. Former leader of the Worldwide Interactive Marketing Organization at Coca-Cola, Kopp will keynote a presentation entitled "Web 2.0: Turning Customer Insight into a Strategic Advantage," on Thursday, July 19, 2007 at 10:45 a.m.

Attendees will learn how Web 2.0 content, including online videos and blog postings, has changed the face of marketing. In addition to learning best practices for leveraging Web 2.0 content, participants will also see how the Internet gives marketers the ability to segment and target consumers by leveraging past off-line interactions with current online behaviors. Finally, attendees will gain insight on how they can effectively measure online visitor behavior, optimize campaign results and target marketing based on visitor intent.

"Our commitment is to provide professional development, peer networking, and information exchange among senior Internet decision-makers," said Steve Gehlen, founder of the Internet Strategy Forum (ISF). "We are honored to have Tim share his thought leadership on Web 2.0 strategies. Tim's transition from corporate Internet strategist at Coca-Cola to CMO of Webtrends is a great career path example for our members. As a leading provider of consumer insight to marketers, Webtrends involvement is an ideal match for this event."

"Consumer-generated media is changing the way customers interact with brands and organizations," said Kopp. "More than ever, it is essential for marketers to know what their customers want today, and more importantly, what they are likely to want tomorrow. Organizations are beginning to realize that understanding online behavior can lead to increased opportunities for revenue generation. Corporate Internet strategists, like the members of the ISF, are leading the way."

The Internet Strategy Forum is a professional association for management with responsibility for driving Internet strategy and implementation from within medium to large organizations across multiple industries. The Executive Summit is the organization's premiere annual conference.

For more information about the ISF Executive Summit, please visit: www.internetstrategyforum.org/ES2007.

About Webtrends Inc.

For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends Unveils First Online Visitor Intelligence Integration with Microsoft Dynamics CRM

Wed, 27 Jun 2007 00:00:00 GMT

PORTLAND, Ore.– June 27, 2007 – Webtrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today unveiled a new technology integration that combines Webtrends Marketing Lab™ with Microsoft Dynamics™ CRM to provide online marketers a consolidated, real-time view into both online visitor activity and offline customer information. This visibility enables meaningful, targeted marketing initiatives to optimize customer engagement and enhance customer lifetime value. "This solution takes the strengths of both Webtrends and Microsoft Dynamics CRM and creates something that is truly compelling for customers," said Brad Wilson, General Manager, Microsoft CRM. "The ability to directly tie marketing campaign spending to lead conversions allows organizations to measure the return on marketing investments in a very precise manner. This combination is something that every organization needs in place today."

The new integrated marketing environment, developed by Webtrends with direct feedback from the Microsoft Dynamics CRM product team and customers, delivers a complete view of customer data across all channels. Webtrends Marketing Lab offers marketers an easy to use integrated solution that combines real-time segmentation, comprehensive performance metrics and targeting capabilities, and unique visitor-centric insight. This holistic view gives marketers the power to make informed business decisions to drive higher revenue and margin growth. Reducing the complexity of multi-channel initiatives, this new technology integration between Webtrends and Microsoft provides highly targeted, actionable marketing and ultimately, an enriched customer experience.

"We're fostering a tighter relationship between marketing, sales and service departments within an organization by integrating clickstream behavior with offline activity and then converting that insight into actionable information," said Greg Drew, Chief Executive Officer, Webtrends. "Organizations are now able to create and react to campaigns based on implicit and explicit behavioral cues from the most authoritative source available - the customer."

In addition, sales and services professionals will benefit from access to rich behavioral information, combined with account and customer histories, to proactively identify opportunities and engage customers with highly relevant information.

An organization's success depends on its ability to connect directly with its customers and build relationships that create a valuable strategic advantage. Microsoft Dynamics CRM provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales. With online visitor data from Webtrends integrated directly into the workflow of Microsoft Dynamics CRM, data becomes valuable, actionable information that is presented in the context of individuals’ roles throughout organizations.

About Webtrends Inc.

Webtrends Extends OX2 Partnership to Drive Paid Search Marketing Success

Tue, 26 Jun 2007 00:00:00 GMT

PORTLAND, Ore. and BRUSSELS – June 26, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today announced an expanded strategic global partnership with Belgian interactive agency OX2. This partnership enables joint clients to leverage Webtrends Dynamic Search™ to profitably scale their traffic acquisition efforts and keep cost overhead to a minimum. The partnership combines Webtrends Dynamic Search automated optimization technology with OX2 strategic consulting, giving joint clients the ability to continuously improve search marketing results while focusing on strategy rather than labor-intensive manual campaign management.

“In the fast-paced world of web marketing, it is essential to be able to quickly measure and optimize campaigns to provide the most value,” said Rene Dechamps Otamendi, CEO, OX2. “The sophisticated and automated optimization offered by Webtrends Dynamic Search will be of tremendous benefit to our clients, and will also allow our agency to grow its online marketing services by allocating resources to higher value client tasks.” Webtrends Dynamic Search is an automated search marketing optimization solution that uses proprietary statistical methods to profitably scale paid search advertising investments. Through continuous performance analysis and automated multi-variant testing, Webtrends Dynamic Search determines which combinations of network, keywords, positions, creative and landing pages perform best. The solution automatically adjusts the variables and re-allocates online spending across major networks including Google, Yahoo, MSN and Ask.com.

“Webtrends partnership with OX2 is a further demonstration of our efforts to provide customers with proven and comprehensive solutions across the globe,” said Tim Kopp, CMO, Webtrends. “By making it easy for mutual customers to leverage our automated search marketing solutions and OX2’s interactive expertise, advertisers will get optimal performance along with complete visibility into campaign metrics.”

About OX2
Founded in 2003, OX2 is an interactive agency based in Brussels. A Belgian leader in Web Analytics, lead by Web Analytics Team Leader, Aurélie Pols, renowned blogger and member of Eric T. Peterson’s WebAnalyticsDemystified Inc. Board of Advisors. OX2 also offers valuable expertise in consulting, design as well as online and offline marketing and strategy. OX2 is a team of over 20 professionals and publishes its own CMS (Content Management System) solutions: OniSystem (an online e-marketing platform) and OniPortal (for media and IT companies).

OX2 offers the means, skills and tools to interact and satisfy their potential clients. Among OX2 clients are companies such as: Nestlé, Toyota Europe, ING, ACV-CSC, RTL, InBev, Panos, Stanley Europe, Bridgestone Europe, Vers l’Avenir (Corelio) and AMP.

OX2 is a member of IAB and of the Web Analytics Association (www.webanalyticsassociation.com). Rene Dechamps Otamendi, OX2’s CEO is the current Country Manager for Belgium of the Web Analytics Associations.

A Webtrends Premier Partner and ATC (Authorized Training Center), OX2 is a leading European member of the Webtrends Insight Network (WIN).

For more information, visit OX2's sites at www.ox2.be, www.webanalytics.be, www.onisystem.eu, http://webanalytics.wordpress.com and http://design.ox2.be.

About Webtrends Inc.
Webtrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With Webtrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen Webtrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.

Webtrends Strengthens Nordic Presence through Acquisition of Webcontrol

Fri, 15 Jun 2007 00:00:00 GMT

Portland, Oregon - June 15, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management (MPM) solutions, today announced that it has entered into a definitive agreement to establish a Nordic hub and center of excellence as part of its continued global expansion and growth strategy through the acquisition of Webcontrol, a leading web analytics services company in Stockholm, Sweden.

The acquisition of Webcontrol increases Webtrends presence in the Nordic market to offer localized services including consulting, business analyst services, and training in local languages. Previously, Webcontrol provided consultancy in the Nordic market and has worked with some of the region's largest organizations helping to dramatically improve their marketing performance using Webtrends Marketing Lab™.

Tobias Svensson, former CEO Webcontrol comments, "We are delighted to officially welcome Webtrends to Stockholm, having worked closely with them in serving many of the Nordic region's best-known names. We are excited to be joining the thought-leaders of Webtrends and look forward to delivering Marketing Performance Management solutions that optimize marketing efforts for organizations across the globe."

The Nordic Region has a well earned reputation as early-adopters not just in terms of technology, but also with regard to new initiatives such as Marketing Performance Management (MPM). The new center of excellence will offer expertise, resources and deep vertical knowledge for marketers in the region that employ the Webtrends Marketing Lab suite, including Webtrends Analytics™ for deep marketing performance analytics, Webtrends Marketing Warehouse™ for rich consumer-centric insight and real-time targeting capabilities, and Webtrends Dynamic Search™ for dynamic search optimization.

"The new hub demonstrates Webtrends commitment to the requirements of the highly sophisticated companies that operate in the Nordic region," said Greg Drew, CEO and President, Webtrends. "This team will be instrumental in delivering solutions that help organizations achieve strategic advantage through Webtrends Marketing Lab."

Leading companies in all major vertical sectors throughout the region such as Eriksson, IKEA, King.com, Sony Ericsson, Svenska Spel, TV2, Velux, and Volvo have adopted Webtrends solutions for deep marketing performance analytics and rich consumer-centric insight.

The Webtrends office will be based in Stockholm.

About Webtrends

About Webcontrol

Webcontrol helps companies optimize their market and web investments. Webcontrol was founded in 2000 and has 1,000 customers in Sweden (previously known under the name of "Analysgruppen" in Nocom Sverige AB). Webcontrol is a supplier of Webtrends solutions in Sweden.

ShopNBC Drives Relationship Marketing with Webtrends Marketing Lab

Tue, 05 Jun 2007 00:00:00 GMT

PORTLAND, Ore. and SAN JOSE, Calif. - June 5, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today at Internet Retailer Conference and Exhibition announced that ShopNBC has chosen to utilize the Webtrends Marketing Lab™ product suite, including both Webtrends Analytics™ for deep marketing performance analytics, and Webtrends Marketing Warehouse™ for rich consumer-centric insight and real-time targeting capabilities.

As one of the nation's largest home shopping networks, ShopNBC is growing its business through direct marketing utilizing email and direct mail as well as its web site-ShopNBC.com. The Internet is now the fastest growing portion of its business, accounting for approximately 25 percent of total company sales. ShopNBC will improve marketing investments using Webtrends Marketing Lab by leveraging complete customer response and behavioral information across all of its channels so they can deliver relevant offerings to customers.

"We consider ourselves to be direct marketers, and as such relationship marketing is a huge focus for our organization," said Geoff Smith, Vice President, ShopNBC.com. "Webtrends Marketing Warehouse will provide us the rich, cross-channel customer insight we need to supercharge our direct marketing efforts, enabling us to easily segment and target consumers based on their online behavior and past offline interactions across all of our channels."

With Webtrends Analytics, ShopNBC gains comprehensive insight into the performance of its marketing campaigns and web site to drive overall optimization efforts. "We can now automate report creation and save valuable time with Webtrends' direct database access, in addition to being able to easily query the information for the exact insights we need," said Michael Keyes, Manager of Web Analytics and Reporting, ShopNBC. "We're confident that the great success we've achieved to-date with Webtrends Dynamic Search will be enhanced by the gains we'll be able to achieve leveraging the powerful, integrated capabilities of Webtrends entire solution suite."

"We are honored to have ShopNBC select Webtrends Marketing Lab as the foundation for optimizing its 1:1 relationship marketing initiatives," said Tim Kopp, CMO, Webtrends. "We're committed to helping ShopNBC achieve a valuable strategic advantage by connecting directly with its customers."

About ValueVision

Founded in 1990, ValueVision Media is an integrated direct marketing company that sells general merchandise directly to consumers through television, the Internet, and direct mail. It operates ShopNBC, one of the top three television shopping networks in the United States and companion website www.ShopNBC.com, an Internet Retailer Top 100 website. For more information, please visit www.ValueVisionMedia.com, www.ShopNBC.com, or www.ShopNBC.TV.

About Webtrends Inc.

For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

For Third Consecutive Year Webtrends Named an American Business Awards Finalist for "Best New Product or Service"

Thu, 31 May 2007 00:00:00 GMT

PORTLAND, Ore., May 31, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management solutions, has been selected as a finalist in the "Best New Product or Service" category for the 2007 American Business Awards. Webtrends earned finalist honors for Webtrends Dynamic Search™, which automatically optimizes paid search campaigns by determining the best-performing combinations of search networks, keywords, positions, creative and landing pages, and dynamically adjusting advertising spend across the major search networks, including Google, Yahoo, MSN and Ask.com, to achieve the best return on campaign investment.

Since its launch in December 2006, Webtrends has experienced strong global sales momentum for Webtrends Dynamic Search, particularly among retailers, advertising agencies and travel companies, which are among the top paid search spenders. Early adopting customers such as ShopNBC, Clear Ink and Beauty & Hair have achieved tremendous improvements in paid search performance, while at the same time reducing internal management resources due to complete automation offered by the solution.

"Webtrends Dynamic Search automatically improves results, eliminating the burden placed on marketers to manually analyze and optimize their advertising campaigns. Combined with the other industry-leading solutions that make up Webtrends Marketing Lab, our customers have achieved remarkable results for their marketing initiatives" said Greg Drew, CEO and president, Webtrends. "It's an honor to have The American Business Awards consistently recognize Webtrends, as it validates our commitment to providing marketers with the best solutions to prove and improve their results."

More than 2,000 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners this week from among Finalists. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.

"Being named a Finalist in The American Business Awards is an important achievement," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Stevie Award winners will be announced during the annual gala on Monday, June 11 at the Marriott Marquis Hotel in New York City. More than 700 executives from across the U.S.A. are expected to attend. The ceremony will be videocast on the Internet and broadcast on radio, and is hosted by Larry Wilmore of TV's THE DAILY SHOW with JON STEWART. Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.

About The Stevie Awards

Hailed as "the business world's own Oscars," Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Webtrends Inc.

For more information, visit www.webtrends.com.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.