Start Testing Now
Optimize’s simple one-time setup and intuitive interface gets first-time users testing in a matter of minutes. Advanced users can perform complex, dynamic tests with Webtrends’ scalable self-service platform, online training resources, and flexible best-practices and consulting support.
Comprehensive and Actionable
Start with A/B/n or simple multivariate tests (MVT) and graduate to campaigns that use sophisticated targeting and personalization.
Optimize amplifies conversions +50% for world’s most comprehensive digital marketing database provider. Optimize at a Glance
Unified testing and targeting platform
All test types supported:- A/B/n, Multivariate
- Predictive analytics
- Full and fractional factorial
- Simple segmentation wizard
- Reusable segment library
- Access virtually any available data
- Seamlessly publish optimal content
- Target your most active segments
- Rule-based targeting for a 1 to 1 customer experience based on tested results
MVT Approaches
Full Factoral
- Tests all combinations
- Requires significant traffic
- Provides powerful interaction insight
Fractional Factoral
- Tests a sample set by showing significant combinations
- Minimizes traffic requirements
- Provides partial interaction insight
- Faster
Simple to Use
Tag It Once
You add one tag per page (not per content item) and you’re done. You can add content elements, segments, or combinations of content elements and segment; no additional page tagging, and no need to remove the tags once testing is done. Compared to other solutions, our approach improves page load speed and reliability, and it won’t damage SEO efforts.
Actionable Reporting
Real-time reports can be customized, allowing you to analyze data with a few mouse clicks.
- Know when your tests are finished
- Track and analyze single or multiple conversion points
- See which elements had the biggest impact on conversion
- See how your targets and personalization are performing
