Relevance drives engagement and sales
Your awareness programs drove visitors to your website.
Now let webtrends help you turn them into customers.
Webtrends Optimize combines best of breed testing and targeting platform with optimization expertise to deliver a best in class solution built by marketers for marketers.
Working with Webtrends, we have been able to identify and analyse which campaigns are driving sales, and know what works in each country, and for different customer demographics.
Sophisticated Testing Made Simple
Test unlimited combinations of design, web copy, layouts and images to measure what works best.
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Target to Deliver a Highly Relevant Experience
Target your customer segments with the most relevant and highest converting content.
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Full Optimization Services
Use our deep domain expertise and creative services for immediate results!
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Recommended Approach to Site Optimization
Step 1 – General Testing
Start with testing content against all traffic.
Step 2 – Segment Testing
Once your first tests finish, test your optimal content against key segments – returning vs. new visitor, time of day, geo-targeting, etc.
Step 3 – Targeting
After determining optimals by segment, use that content to target to maximize lift.
Step 4 – Personalization
Once targeting is under way, you can modify and further personalize content using your marketer’s insights.
