See How Email Retargeting
Really Works
Perform visitor-level email retargeting with Webtrends Email Exchange and your email provider.
Easily Connect Analytics or Visitor Data Mart to Your Email Service Provider
Smarter Email Retargeting and Segmenting
Webtrends Email Exchange lets you segment based on a visitor’s web activity, then automatically export a list to your email service provider.
- Behavioral targeting with email
- Segment based on web activity
- Triggered, automatic and/or scheduled exports
- Export comprehensive list of visitor attributes
- Open standard that works with nearly any email service provider
Trigger Emails with Web Activity
The bad news first: nearly half of the consumers polled by the CMO Council said they’ll opt-out of email messages if they’re not relevant. Your competitors’ batch-and-blast methods are costing them customers.
Now the good news: You can easily send targeted emails based on a customer’s web activities — which get a dramatically improved conversion rate.
Simple Targeting Right Out of the Box
With other analytics providers, behavioral retargeting at a visitor level requires their most advanced and expensive products — if they can do it at all.
But Email Exchange quickly and easily extracts pre-defined segments at the visitor level from Webtrends Analytics. And it includes the implementation services to get you up and running fast.
The most powerful option is to use Visitor Data Mart Segments, which includes Email Exchange.
