The Most Customizable Analytics
When people talk about data wonks and numbers ninjas, they’re talking about the sort of people who love the advanced features in Webtrends Analytics. These tools are not for the casual reader of charts; they’re for people who think very deeply about how to dig up the perfect information upon which you can make smart decisions.
Webtrends Can Be Almost Anything You Want
Because success is measured in ways that are completely unique to your business, Webtrends custom reporting helps you tailor your analytics to key business objectives. With the ability to define measures with URL parameters, JavaScript tags or meta tags, Webtrends reports on nearly anything that happens on your websites and in your mobile and Facebook apps.
And reporting is just as important as collecting data in the first place. Webtrends displays data in a way that people can consume it—for real insights into performance and results. Data that focuses on how many people shared—not “number of clicks on button variable_4_3_Final_finalb.png.”
Unleash the Power of Profiles
See Everything
Use the power of Webtrends profiles to roll up all your web domains into a single view. The customized “Executive Dashboard” gives you the real numbers because of our patented first-party cookie.
Example:
You might see 100 unique visitors at Site A, and 100 unique visitors at Site B. Seen separately, you might think you have 200 unique visitors. But because many visited both sites, you only have 125 unique visitors total for your web spaces. Only Webtrends can give you this kind of reliable cross-domain information.
See Only What You Need
Another way to use Webtrends profiles is to “filter” the information you see. If you’re the sports editor, maybe you just want to see visitors on sports-related content. Or maybe you want to filter out traffic from your own employees. These kind of profiles of web spaces let you see just what you need to do your job.
Other profile ideas:
- Traffic sources (ads, search, social, PR)
- Platform (mobile, tablet, fixed web)
- Subdomains
- Content groups
- Site structure
- Cross-domain roll-ups
“Data is king. With millions of visitors interacting across multiple channels, the information we gain from Webtrends’ solutions is what helps us meet their interests and needs.”
Chris Moon
Business Analyst
Visit London
Put Your Analytics to Work Anywhere
Live Dashboards and PowerPoint Decks
Using REST URLs, you can put live data into Excel or dashboards, widgets and other analytics applications, including 3rd party data from the Facebook API.
Behavioral Retargeting
Integrate Analytics with any email service provider to extract web activities for custom email. Or help your team make a more personal connection by importing web behavior into Salesforce.com or other CRMs.
Import/Export
Trigger and schedule data extraction in any number of standards-based ways and then drop your Webtrends data into business intelligence tools such as Teradata. Or turn the API around and attach custom data to any digital data before it’s analyzed by Webtrends.
Open Data Collection API
Collect data from pretty much anything digital and connected. Game consoles, new mobile devices, set-top boxes, Internet-ready toasters. Let us help you sort the business value out of all your customer interactions.
“Webtrends is embedded in our business. It gives us the tools to understand our customers’ needs, and thereby grow our revenue.”
Matt Whiting
Head of Marketing Technology
Emap
