New + Upcoming Webinars.
NEW! VIEW ON DEMAND
Optimize Your SharePoint 2010 for Internet Sites
Are you using SharePoint to its full potential? Join Microsoft, Webtrends and Avanade for this free webinar to learn how you can successfully measure, test, segment and personalize websites built on SharePoint 2010 to deliver relevant content and effective design to optimize business results.
NEW! VIEW ON DEMAND
Ads for Fans are Facebook's best kept secret
Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click?
NEW! VIEW ON DEMAND
Facebook posts. Market smarter with Hoverstats
Webtrends introduces their new free tool, Hoverstats. Hoverstats leverages post-level data to calculate the effectiveness of your Facebook fan engagements and overlays data directly over your fan page.
On Demand Webinars.
Analytics.
Measure What Matters: Intranets and Portals for Government
Learn how to effectively measure SharePoint, WebSphere and other technologies to gain critical insights on your investment. This free webinar is a quick and easy way to start your 2011 with improvements you can measure.
Watch nowWebtrends Analytics 10: Your Dots Connected
Marketers, managers and technologists all need real-time performance insights at their fingertips. With the new release of Analytics 10, Webtrends invites you to experience unified analytics uniquely made for digital marketing professionals. See the new world of unified social, mobile and web analytics in this webinar.
Watch nowPicking Up The Pieces: Secrets of Marketing in a Fragmented Digital World
Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by large-scale fragmentation of devices, data access, and technology standards. Join Forrester Research and Webtrends to learn more about how marketers can best position their companies for digital marketing success in this new paradigm.
Watch nowMobile.
Abandon Your Assumptions: Mobile Analytics
How can you be 100% certain that your mobile app is what your customers want? Launch it and watch how they actually use it. Learn how The Telegraph in the U.K. followed their iPad app data to prove many of their strategic plans were correct, and refine the experience for continued growth and investment in this webinar.
Watch nowMobile Measurement: Mission Critical
Understanding how customers engage beyond the initial download or site visit is essential to the success of mobile marketing efforts. Without measurement to inform strategy, enhance user interfaces or provide relevant content — especially as adoption of smartphones and tablets is soaring — marketing efforts can be severely impeded. Stay ahead of the curve by measuring what matters.
Watch nowAds.
Ads for Fans are Facebook’s best kept secret
Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click?
Watch nowOptimize.
Testing and Targeting: Optimization Best Practices
Join Sr. Product Marketing Manager Jennifer Wilson to learn about how you can increase your revenue and website conversions by developing relevant content and offers that are essential to generating leads, increasing conversions, and driving sales.
Watch nowBuild Your Case for Optimization
Forward-thinking marketers jumped into testing and targeting the past few years with great profitability. This webinar shows you how to make the case for YOUR team to earn easy wins this year with testing, optimization and targeting.
Watch nowA Deeper Dive into Site Optimization and How it Works
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting.
Watch nowA Complete Walkthrough of Multivariate Testing
We hear it from our most successful clients: Testing and site optimization are a mindset. Great tools like Webtrends Optimize are critical, obviously. But knowing the ins and outs of planning and executing will help you (and your team) create tests that improve your conversions and your business.
Watch nowIncrease Engagement with Behavioral Data to Fuel Targeting
Getting people to your site is only part of the battle. Once they arrive, you need to ensure they see relevant and engaging content. But the same content and offers aren’t relevant for everyone. Dynamically tailoring content for specific segments of visitors to your site using profile-based data, whether they’re customers or prospects, is critical to achieve results.
Watch nowOptimization is a Team Sport – Get Organized and Put your Marketing on the Offensive
Successful optimization relies on multiple disciplines working together towards a common goal. That’s obvious. But with testing, targeting, and segmenting, there’s a better and different way to organize your team, get better results and improve your business.
Watch nowSegments.
Segments Product Tour
Change the way you approach customer targeting forever. Join product manager, Jennifer Wilson for a tour of Segments and see how easy it is to drag-and-drop build a customer segment.
Watch nowSegmentation The Right Way
You don’t have to look far to find research that shows targeted marketing is most effective. Spay-and-pray tactics barely produce much more than annoyed customers. The industry experts share what works and what doesn’t when it comes to customer and prospect segmentation.
Watch nowHow to Segment Your Customers and Target Their Needs
It’s no surprise that relevant content leads to better performance. But how do you make sure you’re putting the right content to the right person? Join Webtrends’ Bob Garcia as he talks about options, tips, and strategies for segmenting your digital customers using Optimize.
Watch nowIncrease Engagement with Behavioral Data to Fuel Targeting
Getting people to your site is only part of the battle. Once they arrive, you need to ensure they see relevant and engaging content. But the same content and offers aren’t relevant for everyone. Dynamically tailoring content for specific segments of visitors to your site using profile-based data, whether they’re customers or prospects, is critical to achieve results.
Watch nowIs Your Marketing As Relevant As It Should Be?
Gary Angel of Semphonic discusses how to use Score to improve your target marketing.
Watch now
Social.
Facebook posts.Market smarter with Hoverstats
Webtrends introduces their new free tool, Hoverstats. Hoverstats leverages post-level data to calculate the effectiveness of your Facebook fan engagements and overlays data directly over your fan page.
Watch now“Forget About Fans. We Want Bookings!”
Webtrends shares new research that shows specific ROI performance for hotels, airlines, car rental companies and other travel and leisure brands on Facebook.
Watch nowThe First Step in Facebook Domination
How do you make sure real business returns come from your Facebook marketing spend? Justin Kistner will show you.
Watch nowA Billion Facebook Impressions: Lessons Learned from Rosetta Stone
What’s cooler than a million Facebook impressions? A billion. Join Justin Kistner of Webtrends and Eric Ludwig of Rosetta Stone to learn what the first billion impressions have taught them about Facebook’s ultimate marketing potential.
Watch nowRunning Your Social Media Command Center
Learn how to improve efficiency and maximize the results social marketers can accomplish on constrained resources. This webcast will cover utilizing moderation, automation and performance management of your Facebook fan page to boost engagement and fuel sales.
Watch now