Featured Guides.
NEW! DOWNLOAD TODAY
Unified Digital Marketing Performance
Measurement, testing and targeting methodologies help maximize marketing performance across all your digital channels. This new whitepaper provides a 3-step guide for acquiring, engaging and nurturing customers through web, Facebook and mobile sites.
NEW! DOWNLOAD TODAY
The Social Media Marketing Playbook
This new four-step playbook guides you through acquisition, nurture, engagement, analysis and optimization of your Facebook marketing lifecycle strategy.
NEW! DOWNLOAD TODAY
Ads for Fans are Facebook's Best Kept Secret
Fan targeted ads on Facebook are one of the most relevant and high performing solutions for generating measurable marketing ROI. This new whitepaper outlines best practices for optimizing your social ad spend.
Analytics Guides.
Achieving Real-Time Relevance
This new guide from Webtrends outlines step-by-step direction on how to achieve relevance and increase conversions from your digital marketing campaigns through cross channel measurement.
Download Read MoreAdvancing Your Digital Marketing Strategy with Webtrends Analytics
With the rise of mobile and social marketing channels, the demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all digital channels. With the right solution, data from all digital properties can be used to inform and guide an integrated marketing strategy.
Download Read MoreBuilding a Culture of Measurement
John Lovett of Web Analytics Demystified covers the challenges and benefits of sustaining a culture of measurement, how to find meaning using the four tiers of a “Waterfall Strategy” and the PDCA cycle, and how the culture of measurement has led to big gains at Cabela’s, Barclays and a global auto manufacturer.
Download Read MoreDelivering the X Factor in Customer eXperience Management
Learn about CXM and how analytics is emerging as the cornerstone of CXM in this whitepaper. CXM is not a product available from a box, but rather a complex ecosystem of people, process and technology. And it’s a strategy in which every division in a company plays a role in gathering and integrating customer intelligence.
Download Read MoreEffective Marketing Delivers Results for Webtrends Customers
Organizations in 2010 remain under economic pressure to accomplish more with less, as companies endeavor to achieve and sustain recessionary profitability through top-line revenue growth. In June and August of 2010, Aberdeen surveyed 453 companies to learn about the primary drivers of their marketing efforts for 2011 and beyond.
Download Read MoreFour business cases prove: Real-Time Relevance = Remarkable ROI
To thrive in a world that is now consumer-driven across multiple channels, companies must offer relevant content, delivered in real-time at the right time. But how do you know which content your customers consider relevant when the digital landscape is constantly and rapidly changing?
Download Read MoreThe Forrester Wave: Web Analytics, Q4 2011
Get The Forrester Wave: Web Analytics, Q4 2011 report (October 2011) by Forrester Research, Inc. and learn about Webtrends’ leadership status. Webtrends, noted in the report as the “last major independent enterprise web analytics vendor,” provides complete digital analytics for users across the enterprise and across channels.
Download Read MoreThe Implications of the Splinternet and the Future of Web Analytics
In this commissioned paper, Forrester Consulting, on behalf of Webtrends, conducted in-depth surveys with 210 global senior level digital marketers across industries to discover how they are struggling, and succeeding, with digital marketing fragmentation.
Download Read MoreUnified Digital Marketing Performance
Measurement, testing and targeting methodologies help maximize marketing performance across all your digital channels. This new webinar provides a 3-step guide for acquiring, engaging and nurturing customers through web, Facebook and mobile sites.
Download Read MoreUnify To Multiply: Marketing Ecosystem Effectiveness
Determining the optimal way to go to market is no longer an annual undertaking. Becoming more agile at exploiting opportunities, pre-empting issues or threats, as well as leveraging new consumer shifts, trends and news developments make “on-demand” marketing planning and operational flexibility a critical competency in brand marketing organizations. In this valuable white paper, The CMO Council and Webtrends have teamed up to conduct surveys and provide analysis, insights, customer stories, and actionable direction toward marketing ecosystem effectiveness.
Download Read MoreOptimize Guides.
Ensuring Success with On-site Testing and Targeting
There are three critical components to success when starting down a site optimization path: people, process and technology. Finding the best mix of these pillars is critical to creating a plan that is customized for your company. When the right mix is achieved, you can transform your business and drive conversions and increase revenue.
Download Read MoreNine Real-World Results from Testing and Targeting
Why test and target? Reasons for engaging in website optimization depend on the business goals and associated goals of an industry. Whether you’re trying to increase revenue through improved sales, or trying to increase engagement and conversions, or simply improve brand loyalty, proper testing and targeting is critical to your company’s success. This paper includes nine real-world examples of how companies are successfully using testing and targeting to increase revenue and conversions.
Download Read MoreOnline Testing for Site Optimization: 101
Online testing gives marketers important information that can be used to guide creative, offers and overall user experience. By using the information gathered, you can directly influence consumer behavior and increase your ROI. But how do you get started? Download this whitepaper to find out.
Download Read MoreTaking Control with Marketing Optimization
Consumers want a personalized experience. They want to know that companies are paying attention and can add value to their experience. It is time for Marketing to deliver.
Download Read MoreMobile Analytics Guides.
Developing a Strategy for Mobile Maturity and Investment
As mobile matures as a marketing channel, it will have a significant impact on the bottom line, ultimately leading to increased revenue and/or decreased costs. Measurement of the direct and indirect contribution of mobile marketing toward these business objectives is necessary in order to properly manage this channel. With digital analytics, you can measure what matters to your business, build a business case for ongoing investment, and identify opportunities to incrementally increase returns.
Download Read MoreThe New Mobile Marketing Imperative: Measuring What Matters
Break through the noise and reach customers with precision-targeted mobile marketing. This Aberdeen Group report highlights industry best practices for maximizing business results from mobile marketing initiatives.
Download Read MoreSegments Guides.
Database Marketing with Online Behavioral Data Made Simple
Is your marketing as relevant as it should be? Gary Angel says, “Probably not.” Read his latest white paper, and discover the most effective way to send the right message to the right audience at the right time using scoring and segmentation.
Download Read MoreSegmentation in the Financial Services Industry
Gary Angel, President of Semphonic, and Jennifer Wilson, Senior Product Manager at Webtrends, bring their experience, knowledge, and ideas together in this informational white paper on segmentation in Financial Services. Gary brings practitioner experience from his database marketing roles along with segmentation and targeting consulting experience with companies including Visa and American Express. Jennifer brings experience from her role as Product Manager where she’s worked with a variety of global Financial Services companies to establish and execute targeting and segmentation programs for driving new customer acquisition, up-selling existing customers, and retaining those customers long term.
Download Read MoreSegmentation In The Healthcare Insurance Industry
Segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation is also used by virtually every marketer to target sales prospects and customers. This white paper focuses on common applications of segments in targeting within the healthcare industry.
Download Read MoreTen Things You Should Know About Consumer Segmentation
Perhaps the most powerful and underused marketing tool available today is segmentation: the ability to identify high-opportunity customer groups within your marketplace. As competition heats up, marketers must get smarter and more creative about whom they are targeting for new acquisition and retention programs. The use of segmentation is a fundamental strategy for companies that wish to increase sales, uncover new opportunities and improve customer retention. In this paper, Kevin Hillstrom, President of MineThatData covers ten things you should know about consumer segmentation.
Download Read MoreAds Guides.
Ads for Fans are Facebook’s Best Kept Secret
In this white paper you’ll discover the keys to successful advertising on Facebook that can help you get 7X greater click-through rates and put your company on a path to monetizing the fan base.
Download Read MoreGet Viral! A Guide for Developing Facebook Campaigns
It makes sense that marketers are rushing to build a “social” presence on Facebook. Not only are consumers spending more time there, but Facebook users are also extremely engaged with both friends and brands, sharing activities and interests sometimes multiple times a day. So, where do you begin? We have pulled together tips to help marketers get Facebook ad programs on track.
Download Read MoreGetting Ready for the Holiday Season – Ten Tips for Paid Search in 2011
Webtrends’ guide to 2011 holiday PPC will help you target all the consumer touch points that really matter and build campaigns specific to the 2011 season. We’ll cover social, mobile and web, along with trends and ideas to help you get the most out of your holiday campaigns.
Download Read MoreServices Guides.
Introducing the DM3
Find out how you can assess the sophistication of your digital marketing with Webtrends Digital Marketing Maturity Model.
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Social Guides.
Ads for Fans are Facebook’s Best Kept Secret
In this white paper you’ll discover the keys to successful advertising on Facebook that can help you get 7X greater click-through rates and put your company on a path to monetizing the fan base.
Download Read MoreSuccess of Social Commerce
Social commerce is heating up! Analysts predict that commerce from Facebook stores will hit $30 billion by 2015. Adgregate Markets and Webtrends examine the impact of social networks and mobile sites on website traffic and the correlating rise of Facebook commerce by leading retailers.
Download Read MoreThe Social Media Marketing Playbook
This new four-step playbook guides you through acquisition, nurture, engagement, analysis and optimization of your Facebook marketing life cycle strategy.
Download Read More