Solutions for Media
Turn Online Data into Larger Audiences, Increased Advertising Revenues
"Know your readers," veteran editors tell every cub reporter. "Or eventually you won't have any." Today, this advice is just as appropriate for fledgling members of your web development and advertising teams.
Not only do you need to know the stories your audience wants to read, you need to know the multimedia experiences that keep them engaged and the devices they use to access news online. You also need to understand the demographic and geographic makeup of your readers and viewers more precisely than ever before to attract advertisers who are no longer satisfied by a mass audience alone.
Webtrends solutions for media companies combine the industry’s
most experienced services consultants with
precise aggregate-level visitor insight and
pay-per-click advertising optimization that can help you:
- Drive new readers to media web sites and increase online and offline subscriptions.
- Provide advertisers precise readership and demographics information for different sections, pages and types of content.
- Determine the content that drives page views and ad revenues.
- Monetize RSS, mobile news feeds and other popular anytime/anywhere news access tools.
- Understand spikes and dips in online traffic soon after they occur.
- Offer the multimedia experiences that drive engagement.
- More accurately forecast the number of newspapers or magazines to put on the news racks.
Webtrends Open Exchange
In addition,
Webtrends Open Exchange partners provide additional services to address other specialized marketing tasks, including
web site monitoring (Maxamine, Watchfire),
site search (Endeca, FAST) and
email marketing (ExactTarget, Responsys and Experian).
Learn more
Download the Data Sheet
The Choice of Top Media Companies
What Our Customers Say...
"Webtrends is helping us to strengthen our appeal to web site visitors and advertisers by giving us much deeper and more comprehensive, geo-specific understanding of online behavior."
--Julie Burrows, executive vice president of Internet Broadcasting
"Webtrends is recognized as one of the most reputable Web site analysis solutions on the market. It was important for us to partner with a solution provider that would enable us to collect comprehensive insight into our customers' behaviors and extend our online initiatives with other technology solutions by providing a platform that is open and flexible"
--Bianca Janosevic, general manager, online at The Daily News (New York)
"Now we have a precise understanding of what content is being read on FT.com and the paths users are taking to get there. From this we can tailor our online content according to the preferences of our customers and subscribers."
--Nigel Pocklington, director for online pblishing, FT.com, the online site for the Financial Times (UK) newspaper
