Solutions for Consumer Packaged Goods
Measure Engagement, Build Strong Brands Online
An impression is made on your brands every time consumers visit your web site, enter one of your online contests or post a comment on your blog. But measuring the impact of this online engagement can be challenging if it doesn’t lead directly to a purchase.
Webtrends solutions for consumer packaged goods (CPG) companies help quantify the impact and value of these interactions even when they don’t immediately result in a sale. These solutions combine the industry’s most
experienced professional services with advanced technology for
aggregate measurement,
visitor-level scoring and
data warehousing and
pay-per-click ad optimization.
Together, our services and technology help you:
- Create more precise customer segments and accurately target these segments.
- Evaluate the success of multiple online and offline customer interactions.
- Track customer participation across various campaigns.
- Build engagement using social- and consumer-generated media.
- Use this insight to improve customer relationships, build brand recognition and boost your bottom line.
Learn more
Download the Data Sheet
Webtrends Open Exchange
Webtrends Open Exchange partners extend the value of your our solutions, providing additional services that address specialized marketing tasks, including
email remarketing (ExactTarget, Responsys and Experian),
content management (Interwoven, Crown Peak, SDL Tridion) and
site search (Endeca, FAST).
Top Consumer Brands Choose Webtrends
What Our Customers Say...
"We are hugely impressed with (Webtrends’) sophisticated solution...it is a huge advantage to have access to globally uniform data for the majority of our reports."
--Jürgen Belke, E-Business Manager, Nestlé Deutschland
