Social Measurement

Join the Social Media Conversation

Marketing's no longer a monologue. Social media channels - from Twitter to Facebook to YouTube - have turned that old one-way road from you to your customers into a series of two-way highways with numerous intersections.

Webtrends Social Measurement offers a self-service platform for identifying and participating in conversations related to your products and brands wherever and whenever they occur on the social web.

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Four Stages of Social Measurement

communication

Listen

Monitor millions of blogs, video-sharing sites and other social media venues in real time for conversations that are pertinent to your brand.

Engage

Workflow tools help you delegate and supervise the engagement opportunities you uncover.

measurement

Measure

Analyze buzz about your company, products, issues, competitors to determine the outcomes of specific marketing campaigns, the content that is making an impact and key opinion-makers who influence your customers.

Decide

Make better, more informed business decisions based on the insight you gain from social media.

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