Webtrends Optimize: Testing

Webtrends Optimize lets you test your content to maximize conversions.

Your site visitors’ attention spans are shrinking all the time. You have fleeting seconds to convince them to take the desired action or view the right message. Your conversion rates — and your job — depend on the relevance of your content

Optimize Testing Features

Complete test capabilities — A/B/n, MVT
Simple, intuitive interface
Industry leading predictive analytics
Enterprise-class speed and reliability
Elegant and easy implementation

Integrates with Webtrends Analytics
Real-time, actionable reports
Execute tests against defined segments
Move seamlessly from testing to targeting
Complete browser support, including mobile

Marketers will be able to rapidly test email, advertising, technical site decisions, and direct marketing campaign prototypes on the web site without interrupting mainstream site activity by using Web analytics platform extensions such as A/B testing, multivariate testing and behavioral targeting techniques.

Joseph Stanhope, Forrester Research
March, 29 2010

You Already Test

Chances are, you already test. Studies show 2/3s of email marketers test subject lines. About 90% of paid search advertisers test headlines. And more than 75% of banner advertisers run at least simple A/B tests.

Yet only 26% of marketers test content on their site, according to Forrester. Optimize today makes it simple to leap ahead of your competition and realize the promise of site optimization.

Site Content Testing Designed for Marketers

Webtrends Optimize was designed by marketers for marketers to test and optimize web content, such as landing pages, funnels, registration pages, etc.

MVT Approaches

Full Factoral

Tests all combinations
Requires significant traffic
Provides powerful interaction insight

Fractional Factoral

Tests a sample set by showing significant combinations
Minimizes traffic requirements
Provides partial interaction insight
Faster

Start Testing Now

Optimize’s simple one-time setup and intuitive interface gets first-time users testing in a matter of minutes. Advanced users can perform complex, dynamic tests with Webtrends’ scalable self-service platform, online training resources, and flexible best-practices and consulting support.

Comprehensive and Actionable

Start with A/B/n or simple multivariate tests (MVT) and graduate to campaigns that use sophisticated targeting and personalization.

Tag It Once

You add one tag per page (not per content item) and you’re done. You can add content elements, segments, or combinations of content elements and segment; no additional page tagging, and no need to remove the tags once testing is done. Compared to other solutions, our approach improves page load speed and reliability, and it won’t damage SEO efforts.