Targeting Maximizes Relevance (and Revenue)
Targeting simply means publishing the best combination of content to defined segments of your visitors. Webtrends Optimize enables marketers to move seamlessly between testing and targeting content to maximize conversions. The result? Increased relevance and a better user experience, which in turn increases conversions.
Webtrends Optimize increased conversion rates by over 50% in less than a month for eMarketer
Site Optimization Defined
Site optimization is a superset of marketing activities including testing, segmentation, targeting and personalization. Executing any of these activities improves your marketing performance.
Define Segments, Then Publish to Them
Optimize provides an intuitive, yet powerful rules-based targeting that combines rich and flexible segmentation capabilities that can be saved and reused across campaigns with simple, yet advanced content assignment support.
How to Get the Most from Targeting
Once you identify and test content within key segments, you publish optimal content to those segments. Once completed, you can modify and further personalize content using your marketer’s insights. ("Don’t show coats to users from Florida.")
Unified Optimization Platform
Webtrends Optimize is the industry’s first fully integrated testing and targeting platform. You can leverage the same data, segments, reporting, content and tagging used during testing to drive targeting and personalization.
Target Easily
Simply move from testing to targeting. Use testing to determine your best performing content for each segment, easily define your target rules, preview your content, and hit go!
Harness the Power of 1:1 Marketing
If your website can distinguish between customers and anonymous visitors, you can use that richer data to move from segmented targeting to a more refined model of personalized targeting. You can provide highly customized content for individual visitors. Optimize provides the easiest way to incorporate dynamic content in a web page and truly enables a marketer to speak directly to their customers
