Optimize Profile Enhanced Targeting combines the precision of Optimize targeting with the rich profile-based segmentation of Webtrends Segments -- the result is the most powerful onsite targeting solution available today.

Webtrends makes the integration of Optimize and Webtrends Segments seamless. You can automatically import Webtrends Segments into Optimize with no additional set-up cost.

Using Past Behaviors for Better Targeting

Imagine the possibilities of being able to target a specific set of your highest-value customers -- as defined by their past behaviors -- and who are today showing an interest in your newest product. Perhaps a targeted offer for free returns, or a discounted rate.

Best of all, once you see an offer that works, you can use that success (or lack thereof) as a segment!