Unified Digital Analytics
- Gain deep understanding of the performance of your websites, social + mobile efforts and intranet
- Drastically improve campaign performance of digital + social advertising
- Reveal key insights easily with a united view of all your digital channel insights
- Make critical business decisions based on data‐driven insights
Data Beyond the Tag
- Generate actionable insights immediately – before you tag
- Easily include 3rd party data from Facebook, Twitter, iTunes, Bit.ly, RSS and others
- Visualize tagged + untagged data side‐by-side
Open, Easy, Flexible + Powerful
- Easy + open access to your data without incremental costs
- Unlimited data collection + report customization
- Increase the value of your existing marketing ecosystem with robust integrations
- Built to scale with your business
New Space! SharePoint Intranet
The new SharePoint Intranet space delivers the typical web insights you’d expect, plus SharePoint-specific info like:
- Web Parts Viewed
- Breadcrumbs
- Document Actions
- Activity by User
- User Specific Document Interaction
The State of the Splinternet and the Future of Web Analytics
Discover how marketers are struggling, and succeeding, with digital marketing fragmentation.
Advancing Your Digital Marketing Strategy
With the right solution, data from all your digital properties can inform and guide an integrated marketing strategy.
Keep Customer Data In-House
Most organizations use our On Demand version but others prefer software. With Analytics On Premises everything resides on your servers, behind your firewall.
Unified Digital Analytics
What do you Want to measure?
Each Space includes a standard set of reports, metrics and dashboards unique to that channel so you can quickly begin to understand your most important performance indicators. You can dive deep, create unlimited custom reports and easily export your learning into PowerPoint slides or as narrative in Story View.
Truly actionable insights are revealed when data comes together and correlations are made. Standard dashboards and simple integrations with 3rd party data allows you to understand your digital marketing performance across channels and make immediate improvements.
Leap Past the Tag
Not tagged? No problem. Naturally, the new Analytics 10 trends and visualizes data from your Webtrends tags on websites, mobile apps and Facebook apps. And it adds 3rd party, external data that gives you a broader view of what’s happening around your website.
More sources will be added quickly. We designed Analytics to receive new digital sources, even those that don’t exist yet.
Get started almost immediately with third-party data from services such as:
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Incoming links from bit.ly |
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Twitter mentions |
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Facebook API Data |
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iTunes App Store |
Not Just Beautiful; Positively Useful
Brilliant usability innovations make Analytics 10 incredibly intuitive to use. It’s not an anonymous spreadsheet—each dashboard is grounded with thumbnails. And you don’t need to be a wonk to make sense of data; visualizations spark ideas with a glance.
Whether you’re looking for a quick overview, more depth, or especially when you’re not sure WHAT you’re looking for, the new look of Webtrends isn’t just beautiful, it’s positively useful.
“Analytics 10 provides our organization the ability to measure more of our marketing efforts than ever before—from our mobile applications in Japan to our main website to two of our Facebook pages—all in one easy-to-use dashboard.”
Bill Gedwill
Director of Marketing Analytics Global
Logitech
Polaris Improves Lead Quality
The Challenge:
Polaris relies heavily on it’s website to capture leads for it’s dealer network. The website experience and data capture process wasn’t very effective and the quality and quantity of leads being generated wasn’t sufficient.
The Solution:
They implemented Analytics, Segments and Ads as part of a larger effort to more efficiently and effectively drive traffic to their website and better manage and leverage prospect and customer profile data.
The Results:
Among many improvements, Polaris was able to drive more qualified traffic to their website where they were able to link visitor behavior across visits and better define key segments. This allowed them to better target their marketing messages, improve their site experience and update their forms based on real insights. Ultimately they vastly improved marketing performance and the quality and quantity of leads passed to dealers.
“Our dealers are seeing an increase in the quality of the prospects they receive.”
Chris Kuelbs
Lead Project Manager
Polaris
Customized Research for Really Complex Questions
The real power of Webtrends remains its ability to be customized either by you or with our services team.
You can answer your unique, advanced business needs with a deep dive into your social, mobile and web spaces.
