Founded in 2004, Legal Brand Marketing (LBM) has provided more than 200 law firms across the United States with marketing services informed by the legal experience of the lawyers on its staff. These services range from event planning to office "imaging."

As its client base and the scope of its marketing services have grown, LBM has faced a challenge similar to that of the law firms it serves; it doesn't have the time or resources to perform the most specialized marketing tasks, particularly in the area of paid-search management services.

LBM enlisted Webtrends Ad Director and Webtrends dedicated SEM account team to improve the results generated by its paid-search service. The service's multivariate testing engine performs around-the-clock analysis of keywords, ad creative and other variables.

Webtrends Ad Director has eliminated the time consuming manual tasks that LBM previously performed, and exponentially boosted results beyond the capabilities of bid-management tools and other manual techniques. One client web site has seen conversions triple to nearly 600 a month, while its cost per order has been nearly cut in half. LBM's management costs have been more than cut in half by the power and efficiency of the automated service.