Have a blog? Webtrends Analytics offers Consumer Generated Media tracking parameters that help you measure critical information about your blog, such as who's reading, who's commenting, and what they're talking about. This kind of information can help you optimize your blog content to keep your readers engaged and encourage active commenting. Here's how to create a custom report to measure blog engagement:
Step 1: Create the report and assign the dimensions.
In the administrative console, go to Web Analysis > Report Configuration > Custom Reports > Reports and click 'New'. After entering the general information about your report, select 'Consumer Generated Media Type' as the primary dimension. View screenshot |
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Step 2: Add measures to the report.
Click on the 'Measures' tab in the report wizard, and click 'New' to add measures such as visits, comments and posts to your report. Click 'Done' after adding a measure to go back to the report wizard. View screenshot |
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Step 3: Choose your filters.
Choose which filters, if any, you wish to apply to the report by checking the 'Include' or 'Exclude' boxes next to the filter type. View screenshot |
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When you've finished creating the report, click on 'Save' to retain your work. For more tips and best practices for measuring blogger engagement, check out
Michael Cook's post on the Webtrends Blog.
