Product Marketing Manager - Portland, OR

Webtrends is a Customer Intelligence company with leading solutions for customer interaction optimization across all digital channels. We live firmly behind our corporate values: Open, Innovative, Engaged, Accountable. Every day we look for new ways to drive innovation in every facet of our business and expect each member of the team to take personal ownership over their work, forming a unique opportunity to live, grow and learn in a highly collaborative and dynamic environment. We donít get caught up in the cogs of traditional corporate culture, which slow down the speed of progress. It's not about ego and job title; it's about getting it done every day. At the end of each day, we ask ourselves, "Did I make this a better place for my customers to do business and for my colleagues to work?"

Working closely with Product Managers, Marketing, Services, Sales, and Channels, the Product Marketing Manager is tasked with conceiving, planning, and executing highly effective go-to-market strategies for one or more product lines. This includes overseeing product positioning, product promotion, sales and channel enablement, and designed to ensure revenue and market penetration targets are met in support of corporate goals.

Primary Responsibilities:

• Plan and oversee product launch/rollout activities including leading cross-functional teams to ensure all aspects are completed in a timely and quality manner.
• Develop and maintain consistent product messaging. This includes definition of target audiences, business needs, benefits provided and desired results. Ensure that product descriptions and messages are used consistently by all external-facing organizations.
• Work with corporate marketing to develop case studies, materials, sales presentations, and other sales tools.
• Work with corporate marketing to promote products within the targeted market segments to generate awareness and demand.
• Be a source of expertise on competitive offerings ñ help gather and disseminate competitive information and positions across the organization.
• Provides effective sales enablement through tools, training and market expertise to ensure direct and indirect channels are able to effectively position and sell Webtrends solutions.
• Work closely with the PR, media and analyst relations team to ensure our message is effectively communicated to the thought leaders and decision makers who matter most.
• Manage messaging and content development for product material, webcasts, speaking events, and other internal and external communications.
• Act as a product leader and advocate for the product within the company and in the marketplace.

Required Skills/Education:

• Minimum of 5 years experience in one or both of the following areas
• Product Marketing Manager in a technology company with demonstrated success in defining and launching winning products
• Web analytics, internet marketing, or business intelligence industry experience preferred
• Experience in creating, planning and executing winning go-to-market strategies
• Excellent written and verbal communication skills: negotiating, persuading, public speaking and listening
• Basic project management skills
• Proficient in MS Office applications particularly Word, Excel, and PowerPoint
• Proven ability to influence cross-functional teams without formal authority
• Demonstrated success in working in a team and collaborative environment
• Proven ability to succeed in a fast-paced organization
• Undergraduate degree in business or technology field - MBA preferred

Working Conditions:
This position is located in downtown Portland. Travel is required and will vary, but may be as much as 10%. We offer an exceptional working environment, salary commensurate with experience and an incredible benefits package.

Position Type:
Full-Time/Regular

WebTrends is an equal opportunity/affirmative action employer supporting workforce diversity. m/f/d/v.